Iannarino
OCTOBER 31, 2022
You often hear people talk about creating value for their clients. Much of the time, this refers to a salesperson’s solution and the better results it provides. Better results create value. That value, however, is unavailable to the prospective client until after they buy whatever the salesperson sells.
SaaStr
OCTOBER 31, 2022
Dear SaaStr: What are some benefits you can add to get people to buy a product besides discounts and add-ons? You can help them actually deploy your app. To actually, truly get the value out of it. Not just buy it. Buying a product is just Step 1, at best. Mediocre sales reps focus way too much on the buying, and not enough on the deploying. That’s what customers care about.
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Understanding the Sales Force
OCTOBER 31, 2022
My MacBook Pro is running Monterey version 12.6 and it has been charging to only 80%. This was driving me crazy so I did some digging and found that the default battery setting is "Optimized" where it says the following: "To reduce battery aging, your Mac learns from your daily charging routine so it can wait to finish charging past 80% until you need to use it on battery.".
SaaStr
OCTOBER 31, 2022
CNBC had a good write-up of how the Figma acquisition got done. How you really need a lot of both CEO and President/SVP level support to get a big “Bet The Farm” deal like this done, and more. One of the many things that stuck out to me was just how long the $20B acquisition was in the making. A decade: Adobe first reaches out after launch in 2012.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
OCTOBER 31, 2022
Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Key articles by Google support. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags.
The Advantexe Advisor
OCTOBER 31, 2022
It’s “spooky season” once again. The time of year when children and the adults who celebrate, dress up in costumes that represent ghosts, goblins, and other members of the underworld while they go out “trick or treating” in search of candy and other goodies. While the kids are getting ready to go trick or treating, the grown-ups are having their own Scaries.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Hacker
OCTOBER 31, 2022
Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.
SaaStr
OCTOBER 31, 2022
As the world becomes increasingly digital, cybersecurity becomes increasingly critical. After serving as the Chief Information Security Officer (CISO) for the New York Stock Exchange for twenty years, Jerry Perullo of Adversarial Risk Management has learned how to protect a company’s digital assets and infrastructure. At SaaStr Annual 2022, he shared with SafeBase Director of Strategy and Operations Macy Mody how to know when it’s time to hire a CISO and what you should be doing even befor
Martech
OCTOBER 31, 2022
Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Only 12% reported a significantly bigger budget, according to the 2022 State of B2B Marketing Budgets report.
Sales Hacker
OCTOBER 31, 2022
Look, we get it. You’ve got a number to hit. Outreach is a big platform. Who’s got the time? … with these Outreach hacks, you do. In this master class designed specifically for Outreach users, we’ll teach you to go beyond the basics and save up to 5 hours a week with tips, tricks, and little-known Outreach features to create and close more pipeline.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
OCTOBER 31, 2022
It was a cold, dark night. At the end of the long path was an old, rundown mansion covered in cobwebs. Inside was a candle flickering next to the shadow of a person. You rub the frost off the stained-glass window on the doorstep, and there’s just enough light to see what the man inside is doing. He’s moving his body from side to side, chanting numbers – what could it be?
Hubspot
OCTOBER 31, 2022
Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. The best way to tackle this challenge is through effective sales networking. Whether you’re a pro or just getting started, there are always ways to refine your networking skills. In this guide, you’ll learn how to approach networking and what mistakes to avoid.
Search Engine Land
OCTOBER 31, 2022
In the history of Google page speed ranking algorithms, we had three different announcements. Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update , and then in 2010 we had the Google site speed update. Google only uses core web vitals. Google’s John Mueller confirmed on Twitter that Google now only uses the most recent update for page speed ranking, specifically the page experience update that measures page speed
Partners in Excellence
OCTOBER 31, 2022
I see a lot of discussions about “forcing sellers to waste selling time by doing their own research.” Increasingly, I see people recommending outsourcing this research, freeing the time up to make more calls. Clearly, too many sales people don’t know how to do research, as a result, they waste a lot of time. There are many that don’t leverage the tools effectively.
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Search Engine Land
OCTOBER 31, 2022
Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers. The Ads Data Hub for Marketers is a way for advertisers to analyze their data, get access to insights, and be better informed when they buy media.
Predictable Revenue
OCTOBER 31, 2022
What does it take to be a great sales coach? We’re sharing our best sales coaching tips, along with nine key metrics to assess if you want to boost revenue. The post Maximize Revenue by Effectively Coaching Your Sales Team appeared first on Predictable Revenue.
Search Engine Land
OCTOBER 31, 2022
If you’re just getting started with Google Looker Studio , you’ve probably experienced blank-page syndrome. You get your data source connected, open up a new file, and you have no idea what to do next. There are no instructions. No guide rails. Just you and an empty page to fill. And while you can start with a template ( Google Looker Studio Report Gallery has several), it’s still tough to know how to customize it to perfectly fit your needs.
ConversionXL
OCTOBER 31, 2022
According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives r
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
OCTOBER 31, 2022
Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA). .
Search Engine Land
OCTOBER 31, 2022
Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform conversion measurement. Without cross-platform conversion tracking, google says advertisers will have measurement gaps and optimization limitations across web and app campaigns.
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