Wed.Oct 02, 2024

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Are Your Store Associates Ready for Holiday Shopping Season?

Salesforce

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. After all, holiday shopping accounts for 19.3% of annual retail sales revenue. But while your digital sales strategy plays a critical role in your holiday shopping results, your in-store game must remain strong. There’s a reason we champion an omnichannel approach for retailers.

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19 keyword mining tools and strategies for PPC campaign growth

Search Engine Land

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover new keyword opportunities.

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

Artificial intelligence (AI) has gone mainstream. It’s here. In fact, according to Salesforce’s Small Business Trends report , approximately nine in 10 small and medium-sized business (SMB) teams are using AI. 60% say they are currently using generative AI (GenAI) or plan to use it. And, 33% of sales teams expect to use it within two years. As a small business owner, are you ready for it?

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Amazon Advertising guide: How to reach customers and sell more

Search Engine Land

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can benefit different businesses. Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

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Microsoft is about to change how Copilot ads appear and trigger

Search Engine Land

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) answers in a feature Microsoft is calling “ad voice.” This will include text referencing the conversation within Copilot and acts as a transitionary message from the advertiser.

More Trending

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. While some sites have benefited from the changes, others have experienced sharp declines in traffic. This case study dives into how the update impacted our client’s site, the key metrics affected and the strategies we’re implementing to recover lost visibility and boost SEO performance.

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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It was the first “robo-advisor,” which provides automated investment portfolios based on your preferences and is now a standard feature of every investment firm doing business online.

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Retaining Your Customer Isn’t an Entitlement

Engage Selling

“My worst fear in business is about losing my best, most profitable, most loyal customer…” That’s a common fear: especially in today’s marketplace where competition is unprecedentedly fierce. But … The post Retaining Your Customer Isn’t an Entitlement first appeared on Colleen Francis - The Sales Leader.

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Pinterest introduces Performance+ ad campaign suite

Martech

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. GenAI creative tools.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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The Future of AI in Sales: Why Human Relationships Will Triumph Over Artificial Intelligence

Iannarino

In a rapidly evolving sales landscape, the question remains: Will AI replace human relationships, or will human interaction continue to dominate?

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More Meetings Or Better Meetings?

Partners in Excellence

O Meetings are critical to achieving our performance goals! It is through these meeting, whether F2F, virtual, phone, that we engage our customers, helping them navigate their buying/problem solving process. So it stands to reason, that more meetings would drive higher levels of performance. To increase our attainment, we just need to conduct more meetings.

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Dear SaaStr: Why Do Founders Hire So Many Terrible VPs?

SaaStr

Dear SaaStr: Why Do Founders Hire So Many Terrible VPs that Mislead Them? I think it’s a combination of three factors: Trusting your team. It’s hard to scale if you don’t. Needing a team. You can’t do it all yourself. And Hiring folks to do something you don’t know yourself and/or haven’t done yourself. Because … then you don’t know. If you hire a VP of Sales and have never done sales yourself, you won’t really know.

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The State of AI in Sales

Sales Hacker

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM
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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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5 Interesting Learnings from MongoDB at ~$2 Billion in ARR

SaaStr

So the growth rates of Cloud infrastructure leaders have been all over the place. Cloudflare is growing 30% at $1.6 Billion in ARR GitLab is growing 30% at $730m ARR Microsoft Azure, Google Cloud are on fire, fueled by AI But others are seeing more headwinds due to downturns in the “B2B2B” segment of tech. And MongoDB is one of them, seeing consumption usage down, even as net new customer growth remains strong.

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From Podcasts to TikToks to Blogs: Nehal Tenany’s Secrets to Creative B2B Content

G2

Exclusive social media strategies and content production hacks with Nehal Tenany, content lead at one of Inc Magazine's fastest growing companies, Clari.

B2B
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Nimble CRM Tips & Updates – October 1 2024 – Sequencing

Adaptive Business Services

A number of new updates (all that I have been expecting) have been released to Nimble CRM’s message sequencing and I am now comfortable with discussing these. First off, certain elements of the sequence creation user interface have been modified. The result is that they are much easier to interpret and, as a bonus, much more colorful:) The biggest updates are in the way that message sequences can now integrate with other Nimble features … Message Sequences and Workflows There are two new w

CRM
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The key to success in direct sales

PandaDoc

Direct sales is a popular business approach that allows companies to sell products directly to consumers without the need for intermediaries. This method can provide several advantages, including higher profit margins, better customer relationships, and greater control over the brand. Let’s go over the ins and outs of direct sales, what makes it different from multi-level marketing (MLM), what to include in an effective direct sales model, and how PandaDoc can support your direct sales strategy

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Making Selling Simple with Will Barron

Sell Or Die

Will Barron is the founder of Salesman.com and is on a mission to 'Make Selling Simple'. His recent book, Selling Made Simple, is the result of 9 years of research, 1,000+ podcast interviews, 20,000+ sellers completing the SalesCode assessment and 2,300+ students having massive success inside Salesman.com Academy. Download the Selling Made Simple book for FREE at Books - Salesman.com For more information about Will, visit: LinkedIn Website How We Can Help You Close More Deals: Join GITOMERSA

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Death to the 3X Sales Pipeline!

Membrain

Throughout my entire career, there has been one unrelenting mantra that remains unquestioned gospel from the mouths of every sales leader to the ears of every dutiful salesperson: “You need to keep 3 times your annual quota in your sales pipeline”

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3 Tips to Boost Service Rep and Field Service Tech Productivity

Salesforce

I started my career as a customer service rep, and looking back, I can say I really enjoyed it. But over the last decade, working as a service rep or field tech has become harder than ever — higher caseload, more complexity, and, let’s face it, more burnout. And while autonomous AI is on the rise, and is supposed to reduce effort for agents, recent research suggests that humans are doing more in customer service, not less.