Wed.Jun 09, 2021

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What If We Started With A Blank Sheet Of Paper?

Partners in Excellence

Buying is changing profoundly. This impacts everything we do to try to engage our customers, creating value through their buying and usage journey. To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them. Somehow, our engagement strategies are less and less effective. Marketing (and sales) inundate customers and prospects with endless emails, texts, phone calls.

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How Oneflow Makes Contract Management Seamless in Membrain

Membrain

Remember when signing a contract meant printing multiple copies and sitting at a desk with the customer to put ink on paper? Today’s e-signing tools have simplified the process and made it possible to close even large, complex deals electronically.

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Sales Productivity: How to Survive in a Competitive Market

Force Management

Enable your sales team to pick up the pace this year, particularly if they’re in a competitive sales environment. Maybe you know what’s working well and what isn't, but you’re unsure how to move forward. Maybe you’re looking for strategic ways to course-correct existing challenges, while in the flurry to hit your number this quarter. In a competitive market, the best sales leaders are the ones who enable their teams to differentiate based on buyer needs.

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5 Interesting Learnings from Veeva at $2 Billion in ARR

SaaStr

Veeva Systems is a quieter SaaS enterprise giant that if you sell bigger deals, and/or do vertical SaaS, it’s worth learning more about. CEO Peter Gassner is truly of the most impressive founders I’ve personally met and you can take a look at our deep dive from SaaStr Annual 2017 here not long after they’d IPO’d: One of many remarkable things about Veeva: it burned about $3m on the way to IPO.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Business to Business? Or People to People?

David Meerman Scott

If you are working in a so-called business-to-business marketing and sales environment, it’s essential that you always remember that you are not marketing or selling to IBM or a hospital or a restaurant chain. You are always marketing and selling to people.

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TOMORROW! Learn from the VPEs of Box, Datadog, Coda, Gusto, Atlassian and More!!

SaaStr

At SaaStr we’ve partnered with PlatoHQ since its inception and we love the parallel efforts it does for mentorship and community in engineering. Tomorrow they have an incredible and FREE event with truly some of the best engineering leaders in Cloud. T he line-up and topics are simply incredible. They have sessions and roundtables with the VPEs and CTOs of Atlassian, Datadog, Gusto, Box, Coda, Safegraph, Headspace, Flatiron, Lyft, Superhuman, Netflix, PayPal and so much more!

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ACTivation Nation – Selling to the “Amazon-ized” Buyer [PODCAST]

Sandler Training

It’s been said many times over the past year, that sales reps with skills learned through the inside sales or digital sales organizations are the ones that rose to the top during the pandemic. The post ACTivation Nation – Selling to the “Amazon-ized” Buyer [PODCAST] appeared first on Sandler Training.

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Sales 101 – Big Game vs. Varmint Hunting

Adaptive Business Services

If you have been in sales for any amount of time, you have no doubt heard about …. “Hunters vs. Farmers” & “Elephant Hunters”. But, in case you have not … Hunters are those salespeople who thrill in the hunt and in making the kill (sale). Next, it is off to their next hunt. Farmers , on the other hand, excel at servicing existing customers and farming them for consistent repeat business.

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Everything You Need to Know About Using Tie Downs in Sales

Hubspot

Only 3% of buyers trust salespeople. In fact, the only people that buyers trust less than sales reps are car salespeople, politicians, and lobbiers. Sales tie downs are here to help fix that. They allow you to build trust and loyalty with your buyers, as well as close more deals. Unlike a regular sales process, using sales tie downs with your potential customers implements routine questions that allow you to check in, make sure the prospect is following along, and ensure that you’re talking abou

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How to Succeed at Moving from Diversity to Inclusion [PODCAST]

Sandler Training

Mike Montague interviews Brandi Heather on How to Succeed at Moving From Diversity to Inclusion. The post How to Succeed at Moving from Diversity to Inclusion [PODCAST] appeared first on Sandler Training.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Poking the Bear: How to Illuminate the Cost of Inaction for Prospects

Sales Hacker

In this webinar, we will uncover how asking pointed questions can often work better than doubling down on your value proposition. Learn how this approach can work for you, from pattern interrupts to showing the prospect you really know your stuff. The post Poking the Bear: How to Illuminate the Cost of Inaction for Prospects appeared first on Sales Hacker.

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ACTivation Nation – 20 years of experience or one year of experience 20 times [PODCAST]

Sandler Training

In sales, there are very different types of experience and as Frank Cespedes explains in his interview with ACTivation Nation host, Matt Benelli, “you better know what you’re going for.”. The post ACTivation Nation – 20 years of experience or one year of experience 20 times [PODCAST] appeared first on Sandler Training.

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Here’s the Difference Between Marketing and Sales Funnels

Sales Hacker

Marketing and sales funnels take complex lead generation systems and simplify them into visual strategies that show where our leads come from, how they progress through content and sales processes, and which ones turn into paying customers. But is there a difference in how they work? Depends on who you ask. Marketing Funnel. A marketing funnel looks at your market potential from a high level.

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The Modern, Inside Scoop on Google PageRank In 2021

Hubspot

If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. Improving PageRank meant improving your authority (usually with backlinks), which in turn could result in higher rankings and more traffic. But what happened to PageRank?

Niche 101
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How We Increased Sales Nearly 100% In One Quarter

SaaStr

A ways back, I asked Brendon Cassidy, VP of Sales at LinkedIn, Adobe Sign / EchoSign, and Talkdesk to put together his playbook for double sales. I thought it was a great checklist for all of us to take a look at. Brendon wrote this post about his learnings about how he doubled sales once again in one quarter (the story of how he did it for and with me is here ) a ways back at HackerRank, where he served as Interim VP of Sales.

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