Mon.Feb 21, 2022

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Beating the Curse of the Democratic Leader

Iannarino

You are a modern leader , one smart enough to engage your team, improving their plan by allowing others to contribute to their decisions. Some of your team's contributions are valuable, with many ideas stemming from their different views and experiences. Because you invite them to own and participate in certain decisions, your team is more committed to the plan.

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Why Should You Take Out A Personal Loan?

Sales Pop!

3 Ways Taking Out A Personal Loan Can Improve Your Life. A personal loan is a short and small-scale loan that does not have to be used in a designated way. Unlike an auto loan or a mortgage, when you take out a personal loan, you can choose what you spend it on. They can be used by people to ease difficult financial situations or support themselves during an emergency.

Up-sell 244
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5 Tips for Talking About Your Competition

Cerebral Selling

“How should I talk about my competition to customers and prospects?” A great question and deceptive complex question that I get asked a fair bit. Of course, as salespeople, we have a natural tendency to want to defend our products and services but also to elevate and differentiate them over our competitors. At the same time, we need to do it all in a way that comes off as authentic and credible and not arrogant or petty.

Price 232
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How to Build a Cloud-Based SaaS Application in 5 Steps

Sales Pop!

Introduction. Software as a Service is a relatively new – but hugely popular – cloud-based software delivery method. Providing solutions to business problems, usually via a subscription service, is the new alternative to the traditional buying of a software license. One reason for its popularity is its convenience. You may not want or need a 12-month plan in place.

UX 243
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The Monday Morning Breakfast For Champions Podcast – Episode 60 – Olivier Rivière

Tibor Shanto

Incudes OVERTIME segment. Olivier helps Sales and Marketing leaders and their teams at companies operating in COMPLEX B2B and B2G ENVIRONMENTS improve SALES PERFORMANCE and CUSTOMER MANAGEMENT for RETENTION and GROWTH. Working with Sales or Marketing organisation with KAM/GAM programme, a Sales Enablement & Effectiveness Team or a Sales Academy.

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Chasing The Money

Partners in Excellence

Opportunities for sales people are skyrocketing. As we emerge from the pandemic, as organizations cope with the “great resignation,” there are more opportunities than there are good sales people to fill them. As a result, organizations are tossing money at the problem, comp increases of as much as 30-40% are common. A recent article said average tenures for sales people have declined to 11 months.

Territory 133

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Static ROI metrics, meet dynamic marketing situation

Martech

This is the second part of a two-part article. The first part, “Return on investment is missing in action,” can be found here. Life would be a lot simpler if marketing were a machine. Your marketing budget would produce an expected return on investment, given a fixed input. In real life, calculating ROI on your marketing spend is impossible.

Meeting 104
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FREE IN PERSON EVENT: “More Social Than SaaS”

JBarrows

The post FREE IN PERSON EVENT: “More Social Than SaaS” appeared first on JB Sales.

Sales 20
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Core web vitals vs. page experience: How they are different

Search Engine Land

Core web vitals are important, but they’re just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals. Please visit Search Engine Land for the full article.

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3 Marketing Email Best Practices That Work Every Time

Salesforce

When it comes to email strategy and outreach, you can’t afford to be left behind. Marketers develop email best practices and personalized email campaigns that create a rich, holistic customer experience. You know email campaigns should follow the flow of the customer journey. But in my industry experience, I’ve found that too many marketers leave opportunities on the table.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Shaping Your Future: A Quote by Idowu Koyenikan

criteria for success

Happy Monday, Let's Talk Sales listeners! For today's episode, we're sharing an inspirational quote from Idowu Koyenikan about shaping your future. Idowu Koyenikan is an internationally acclaimed organizational consultant and author. Here's his quote: “When you do the things in the present that you can see, you are shaping the future that you are yet to see.”.

Consult 98
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Good morning: How will you reach your audiences?

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how do you plan to reach your audiences? I think it’s fair to say that marketing is at an inflection point — and that goes for advertising and publishing too.

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How a B2B Snack Food Pioneer Tackled D2C Channels – And Won

Salesforce

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. When its business began in 2004, KIND built a strong B2B distribution model with great success. The next step? Tackling the untapped opportunity of direct-to-consumer (D2C) channels.

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Real Story on MarTech: Most important vendor selection tips

Martech

For the past 20 years at Real Story Group, we’ve helped hundreds of enterprises make good martech stack decisions, and over that span, I’ve been fortunate to advise a wide array of technology selection teams. I saw a lot of things go well, and many things go…not so well. Oh, the lessons we learned! The most important finding, though, was that spreadsheet-heavy, waterfall-based selection methods just weren’t cutting it anymore.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Google Merchant Center adds short title option for smaller ad placements

Search Engine Land

Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads. Please visit Search Engine Land for the full article.

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WEBINAR: Morgan J. Ingram hosts “How to Get Clients Like Coca-Cola”

JBarrows

The post WEBINAR: Morgan J. Ingram hosts “How to Get Clients Like Coca-Cola” appeared first on JB Sales.

Clients 17
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How to improve E-A-T for YMYL pages

Search Engine Land

Learn what type of content Google considers to be YMYL and where to focus your SEO efforts to improve E-A-T for those pages. Please visit Search Engine Land for the full article.

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LIVE WORKSHOP: Morgan J. Ingram & Gabrielle Blackwell host “Cold Calling + Objection Handling”

JBarrows

The post LIVE WORKSHOP: Morgan J. Ingram & Gabrielle Blackwell host “Cold Calling + Objection Handling” appeared first on JB Sales.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April

Search Engine Land

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns. Please visit Search Engine Land for the full article.

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Episode 18: Just Trying to Help

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

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Cold Calling: What It Is & How to Do It Right

Hubspot

Cold calling — a staple of several (if not most) sales org's operations that's every bit as frustrating as it is prevalent. It's a tricky process that takes a lot of patience, persistence, practice, and finesse to nail consistently. Here, we'll take a closer look at what cold calling is, review why sales orgs still leverage it, and see some strategies you can employ to do it right.

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Empower Your Sales Team: 10 Impactful Sales Team Management Strategies

Outreach

Managing a successful sales team requires a thoughtful, strategic approach: One that’s built upon a foundation of rep engagement, a collaborative culture, and achievable goals. But, in the wake of the COVID-19 pandemic and an ever-changing sales landscape, sales managers and leaders frequently struggle to implement effective management strategies that set their teams up for both short- and long-term success.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Amplifying Our Underrepresented Community Trailblazers

Salesforce

Representation matters Inspiring a new series Being the #AskTheTrailblazer host Trailblazer impact Trailblazer Community impact Get involved! As someone who made a career pivot into tech, I understand the impact that representation plays in fostering a growth mindset. At the beginning of my career, I leveraged Trailhead—Salesforce’s free online learning platform —my global network, countless tutorials, and workshops to learn about Salesforce and how to have an impact in the technology sector.

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Is the SDR Model Truly Dead? Industry Experts Weigh In

Predictable Revenue

Industry experts join the Predictable Revenue panel to weigh in on the SDR model–what works, what doesn’t, and how to leverage the system for success. The post Is the SDR Model Truly Dead? Industry Experts Weigh In appeared first on Predictable Revenue.

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