Fri.May 23, 2025

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Rethinking AI For Innovation, Not Automation

Partners in Excellence

I’ve been on a tear this week, talking about AI. I’m so excited about it’s potential, yet I get so frustrated about too many of the current use cases. We are obsessed with how many tasks can be automated by AI, freeing up our time. Without a doubt, AI can have a huge impact on how we spend our time, offloading meaningless tasks. (As a sidenote, so much of the early results of these efforts, don’t seem to show improvements in results, at least in our GTM strategies.).

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If your B2B content is failing, it’s time to get real

Martech

B2B teams are producing more content than ever and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate messaging rarely gets noticed. In 2025, you don’t need more content, you need more good content. That means shifting from volume-driven output to content with a purpose targeted, relevant and real.

B2B 132
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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. And more importantly, revenue and user growth that is accelerating at scale.

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Why Your Sales Conversations are Missing the Mark (and How to Fix Them with One Simple Shift)

SalesProInsider

Lets face it. Todays prospective clients are more time strapped, distracted, skeptical, and overwhelmed than ever. During prospect conversations you, as a financial advisor, may find yourself feeling hurried to rush and quickly share all the value you bring, hoping it will click for your prospect. But heres the truth: The key to better conversions isnt moving fasterits slowing down.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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3 Tips to Set Up Your AI Agent for Better Performance

Salesforce

When you need help, you want answers fast no endless searching or waiting. An AI agent thats set up with the right knowledge is perfect for the job. In October 2024, we launched Agentforce on Help to make it easier for customers to get answers – fast. Before that, our Help Portal worked just like most support sites: tons of content, search tools, videos, and case submissions.

Launch 106
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ABM isn’t the B2B salvation we were promised

Martech

When account-based marketing (ABM) came along in the early 2000s, I was really excited and hopeful. I thought it would finally get B2B sales and marketing teams working together. I also knew that we marketers needed to move off our maniacal obsession with new-account lead gen and invest in adding value across the entire customer relationship. Key accounts have been the source of most B2B profits forever, but they have traditionally been sales’ province.

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LLMs, AI Overviews may be quietly driving homepage traffic

Martech

Googles AI Overviews and large language models (LLMs) have severely erodedclicks,click-through rates, andorganic trafficto websites. But a new Siege Media report may have found a silver lining: even if your sitewide traffic is down, your homepage may be increasing. By the numbers. For the websites examined in this study, homepage clicks increased: Overall: 10.7% B2C: 8% B2B: 15% Why we care.

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Flexible Pricing is a Full Circle Moment for Salesforce

Salesforce

When Salesforce was founded 25 years ago, buying software was anything but flexible. Companies would purchase software outright and if their business needs changed or something better came along the next year: tough luck. Salesforce flipped that model on its head with the advent of software-as-a-service (SaaS). If the software no longer delivered value, customers could simply cancel their subscription.

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Dear SaaStr: What Is It Like … After Your Startup is Acquired?

SaaStr

Dear SaaStr: What Is It Like After Your Startup is Acquired? Its different. Go into it knowing that, clearly. Its not yours anymore. Post-acquisition life is a whole new world for a founder. Its not just about the money or the dealits about adjusting to a different pace, different pressures, and a different role. Heres what Ive learned from my own experience selling EchoSign to Adobe and watching other founders go through it: The Pressure Changes : The insane founder-CEO pressure youve lived wi

Up-sell 56
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No AI Rules? These 4 Companies Are Writing the Book Themselves

G2

B2B firms face hurdles amid unclear AI regulations. Explore how four companies, including Salesforce and Zendesk, are writing their own governance rules.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Introducing BLIP3-o: A Family of Fully Open Unified Multimodal Models

Salesforce

Architecture, Training and Dataset Github Code: [link] Models: [link] Demo: [link] Motivation OpenAI’s GPT-4o has demonstrated state-of-the-art performance in image understanding, generation and editing tasks. Emerging hypotheses of its architecture suggest a hybrid pipeline structured as: Tokens [Autoregressive Model] [Diffusion Model] Image Pixels This ndicates that autoregressive and diffusion models may be jointly leveraged to combine the strengths of both modules.

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The Rich are Getting Richer: Does That Apply to Salespeople?

Understanding the Sales Force

Last week on LinkedIn, I reposted a link to an oldie but goodie – an article from 2017 where I showed that top salespeople were 2800% better at changing the conversation than the weakest salespeople. In the comments, Ted Gulas asked if, since 2017, the percentage of salespeople who need to be liked has changed. I did some research and responded with: “In 2017, 79% of the top salespeople did not need to be liked compared with 84% from the 2025 data.

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The Latest SaaStr on 20VC: The State of SaaS 2025: IPOs, AI, and the Coming Shakeout

SaaStr

So we were back on 20VC this week in our Latest in Tech deep dive with Harry Stebbings and Rory O’Driscoll of Scale: “The State of SaaS 2025: IPOs, AI, and the Coming Shakeout” The IPO Window Is Cracking Open (Finally) Chime’s $1.67B revenue IPO is the canary in the coal mine. After years of private market purgatory, we’re finally seeing real liquidity events return.

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New Coaching Conversations Managers Have Never Had to Have Before

The Advantexe Advisor

In today's rapidly evolving workplace, managers are encountering scenarios that require a new set of coaching conversations, ones they haven't faced or trained for before. The shift to hybrid work models, the integration of AI, and changing employee expectations have introduced complexities that traditional management training often doesn't cover and doesnt develop skills for.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Max, Once Named HBO Max, Rebranded as… HBO Max

David Meerman Scott

Last week, Warner Bros. Discovery executives announced that Max, formerly named HBO Max, will be rebranded as drum roll HBO Max.

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How to build the right thing (before you scale the wrong one)

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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