Iannarino

NOVEMBER 17, 2023

In a world where unsolicited emails face their endgame, discover how shifting sales strategies and embracing smarter communication can be your key to success.

Sales 266

Sales Prospecting 266

Anthony Cole Training

NOVEMBER 17, 2023

Prospecting is one of the most important of the 21 Core Sales Competencies, because salespeople must have new opportunities entering their pipeline at all times. But what about lead relationship management? Once you have that important lead, how do you nurture it and potentially turn that lead into a long-term client? What skills are involved in building a relationship with leads and how do we improve?

Relationship Management 177

Relationship Management Pipeline Clients Prospecting 177

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window.

Launch 119

Launch Conversion Campaign Networking 119

Martech

NOVEMBER 17, 2023

Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial after a Google witness at the federal antitrust trial let the statistic slip.

Engineering 104

Engineering Gaming Closing Process 104

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

NOVEMBER 17, 2023

Sam Altman is no longer CEO of OpenAI. Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Why was Altman ousted? Altman was not consistently candid in his communications with the OpenAI’s board of directors, “hindering its ability to exercise its responsibilities. The board no longer has confidence in his ability to continue leading OpenAI,” according to OpenAI’s statement.

Government 116

Government Non-Profits Technology Technology 116

Sales Hacker

NOVEMBER 17, 2023

I’ll be the first to raise my hand and say: I’ve made plenty of mistakes. Making mistakes is a great way to learn. In SaaS, we all know the value of failing fast. The speed of learning is really the key – speed is currency in the startup world. A solution for speed is to obtain the insight from making mistakes…without actually having to go through the timely process of these missteps.

GTM 105

GTM Strategize Pipeline Strategic planning 105

Martech

NOVEMBER 17, 2023

Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week , one way is cutting the 4% of global CO2 emissions generated by digital marketing. Another is communicating with consumers increasingly concerned about sustainability and the environment. This October was the warmest one on record, smashing the record set in 2019, and making it “virtually certain” that 2023 will be the warmest year in 125,000 years, according to the EU’s Coperni

Drivers/motivators 97

Drivers/motivators Territory Retail Education 97

Search Engine Land

NOVEMBER 17, 2023

What excites me about SEO is that it’s always changing. You can’t stand still – staying ahead is crucial. Small advantages matter in the competitive battle for audience attention. One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our SEO content efforts.

Engineering 112

Engineering Trust Click Through Rate Promote 112

SaaStr

NOVEMBER 17, 2023

We’re on the brink of one of the biggest technological advancements of our lifetime — AI. For the first time in twenty years, we have a blank canvas, complete artistic freedom to reimagine everything in B2B software. At this year’s SaaStr Annual, Mark Roberge, co-founder and Managing Director of Stage 2 Capital, takes the stage to have a bake-off between startups and incumbents when it comes to who will win the AI Go-to-Market race.

GTM 98

GTM Technology Technology Up-sell 98

Search Engine Land

NOVEMBER 17, 2023

Instacart is rolling out two new tools to help up-and-coming brands connect with retailers: Digital sell sheets : Instacart’s new sell sheets allow brands to easily and automatically showcase their best products (including platform sales data, product information, and key growth insights) to the platform’s extensive network of more than 1,400 retail banners, directly in Ads Manager.

Retail 108

Retail Cold Call Up-sell Growth 108

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

SaaStr

NOVEMBER 17, 2023

So one thing that has exploded in SaaS in the past decade is the role of Private Equity buying both public SaaS companies (to take them private, “fix” some metrics, and IPO or sell them again), and generally later-stage private SaaS companies. E.g., Vista bought leaders like Pipedrive, Gainsight, Salesloft and so many others for $1B+ or more.

Cross-sell 95

Cross-sell Price Growth Closing 95

Martech

NOVEMBER 17, 2023

Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

Teamwork 87

Teamwork Construction Trust Growth 87

SaaStr

NOVEMBER 17, 2023

Dear SaaStr: Why Are So Many CEOs Former Engineers, or At Least Have Technical Backgrounds? I’ve come to almost exclusively invest in founder-CEOs that are engineers. Or at least where the co-founder CTO is a true equal partner to the CEO. Why? Well to get something off the ground, You need to build it. If you can’t help here in the early days, you better be a darn good salesperson.

Engineering 95

Engineering Trust Technology Technology 95

Salesforce

NOVEMBER 17, 2023

When a friend or colleague takes the time to tell you about a product or service, you probably listen. Word of mouth is the most common way people hear about brands. But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your Net Promoter Score (NPS). But is NPS really the best way to measure customer loyalty?

Promote 59

Promote Referrals Service Follow-up 59

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Sales Pop!

NOVEMBER 17, 2023

Marketing is essential for any business, but it can be expensive. If you’re on a tight budget, don’t despair! There are plenty of ways to kick off your marketing efforts without breaking the bank. One of the most important things you can do is identify your target customers and develop a unique selling proposition (USP). What makes your business different from the competition?

Customer Relationship Management 59

Customer Relationship Management CRM Relationship Management Campaign 59

TaskDrive

NOVEMBER 17, 2023

Choosing the right sales tracking software can make all the difference for your business success. Check out our 9 recommendations here: The post Top 9 Sales Tracking Software to Better Streamline Your Sales Process appeared first on TaskDrive.

Process 52

Process Sales 52

Search Engine Land

NOVEMBER 17, 2023

When The Verge published “The people who ruined the internet” on Nov. 1, it caused a shockwave across the search engine optimization ( SEO ) world. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? The stereotype is that of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash.

Engineering 125

Engineering Niche Promote Up-sell 125

Salesforce

NOVEMBER 17, 2023

Whether it’s your first time planning a sales meeting agenda or your 100th, this time is yours to connect with and support your team. As a sales leader, meetings with your whole team of reps can be a valuable health check for your business — but they can also waste salespeople’s valuable time selling. Make the time together count by developing the right sales meeting agenda, sharing critical updates, and fostering group discussion, while leaving simpler updates for email.

Meeting 105

Meeting Drivers/motivators Sales Quota 105

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Heinz Marketing

NOVEMBER 17, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing When “Four Thousand Weeks – Time Management for Mortals” by Oliver Burkeman came up as my Book Club assignment this month, I had mixed feelings. I’d heard of it, and have heard rave reviews, but honestly I wasn’t excited to read another productivity book. It’s not that productivity books are bad.

Product 117

Product Closing Presentation Meeting 117

Lead Fuze

NOVEMBER 17, 2023

Ever felt like you’re playing a high-stakes game of chess with your marketing strategy, but without all the right pieces? You’re not alone. Many marketers grapple with crafting strategies that hit the mark every time. Now imagine if you had an intelligent teammate who could anticipate your opponent’s moves and strategize accordingly – welcome to the world of AI marketing.

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Technology 52

Salesforce

NOVEMBER 17, 2023

Ecommerce has come a long way since its humble beginnings nearly three decades ago. Although disputes remain over the first actual internet transaction — was it a Sting CD or a pizza? — we can all agree that now, you can buy just about anything online, maybe even a pizza with Sting’s likeness on it. What is ecommerce? It’s the online activities that bring such goods to your door.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Search Engine Land

NOVEMBER 17, 2023

Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts. Why we care. Instantly generating various video assets and image edits reduces the back-and-forth time between creative and media teams, freeing up resources for strategic tasks like audience analysis.

Strategize 120

Strategize Technology Technology Follow-up 120

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming