Fri.Nov 17, 2023

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Navigating the New Era: Surviving the Cold Outreach Crackdown of 2024

Iannarino

In a world where unsolicited emails face their endgame, discover how shifting sales strategies and embracing smarter communication can be your key to success.

Sales 245
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Best Practices for Lead Relationship Management

Anthony Cole Training

Prospecting is one of the most important of the 21 Core Sales Competencies, because salespeople must have new opportunities entering their pipeline at all times. But what about lead relationship management? Once you have that important lead, how do you nurture it and potentially turn that lead into a long-term client? What skills are involved in building a relationship with leads and how do we improve?

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Apple pulls all ads from X amid antisemitic and far-right content concerns

Search Engine Land

Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a powerful signal to other brands regarding the effectiveness of X as an advertising platform.

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Google slips up and admits paying Apple 36% of Safari revenue

Martech

Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial after a Google witness at the federal antitrust trial let the statistic slip.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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How to integrate user-generated content into your SEO strategy

Search Engine Land

What excites me about SEO is that it’s always changing. You can’t stand still – staying ahead is crucial. Small advantages matter in the competitive battle for audience attention. One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our SEO content efforts.

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Who Will Win the GTM AI Race — Startups vs. Incumbents? With Stage 2 Capital Co-founder and Managing Director Mark Roberge

SaaStr

We’re on the brink of one of the biggest technological advancements of our lifetime — AI. For the first time in twenty years, we have a blank canvas, complete artistic freedom to reimagine everything in B2B software. At this year’s SaaStr Annual, Mark Roberge, co-founder and Managing Director of Stage 2 Capital, takes the stage to have a bake-off between startups and incumbents when it comes to who will win the AI Go-to-Market race.

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How to talk to consumers about climate change

Martech

Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week , one way is cutting the 4% of global CO2 emissions generated by digital marketing. Another is communicating with consumers increasingly concerned about sustainability and the environment. This October was the warmest one on record, smashing the record set in 2019, and making it “virtually certain” that 2023 will be the warmest year in 125,000 years, according to the EU’s Coperni

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Instacart unveils new tools to boost discovery for up-and-coming brands

Search Engine Land

Instacart is rolling out two new tools to help up-and-coming brands connect with retailers: Digital sell sheets : Instacart’s new sell sheets allow brands to easily and automatically showcase their best products (including platform sales data, product information, and key growth insights) to the platform’s extensive network of more than 1,400 retail banners, directly in Ads Manager.

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What Are Public SaaS Companies Taken Private At? 7.7x ARR On Average Per SaaSomomics

SaaStr

So one thing that has exploded in SaaS in the past decade is the role of Private Equity buying both public SaaS companies (to take them private, “fix” some metrics, and IPO or sell them again), and generally later-stage private SaaS companies. E.g., Vista bought leaders like Pipedrive, Gainsight, Salesloft and so many others for $1B+ or more.

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Shocker – Sam Altman out at OpenAI in huge CEO change

Search Engine Land

Sam Altman is no longer CEO of OpenAI. Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Why was Altman ousted? Altman was not consistently candid in his communications with the OpenAI’s board of directors, “hindering its ability to exercise its responsibilities. The board no longer has confidence in his ability to continue leading OpenAI,” according to OpenAI’s statement.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Dear SaaStr: Why Are So Many CEOs Former Engineers, or At Least Have Technical Backgrounds?

SaaStr

Dear SaaStr: Why Are So Many CEOs Former Engineers, or At Least Have Technical Backgrounds? I’ve come to almost exclusively invest in founder-CEOs that are engineers. Or at least where the co-founder CTO is a true equal partner to the CEO. Why? Well to get something off the ground, You need to build it. If you can’t help here in the early days, you better be a darn good salesperson.

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Don’t Make These 3 Mistakes When Growing a Sales Team…

Sales Hacker

I’ll be the first to raise my hand and say: I’ve made plenty of mistakes. Making mistakes is a great way to learn. In SaaS, we all know the value of failing fast. The speed of learning is really the key – speed is currency in the startup world. A solution for speed is to obtain the insight from making mistakes…without actually having to go through the timely process of these missteps.

GTM 105
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Unifying the C-suite: A roadmap for CMO-CTO partnerships

Martech

Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

Teamwork 107
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What Is Net Promoter Score — And Is It Worth Tracking? Let’s Talk Pros and Cons

Salesforce

When a friend or colleague takes the time to tell you about a product or service, you probably listen. Word of mouth is the most common way people hear about brands. But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your Net Promoter Score (NPS). But is NPS really the best way to measure customer loyalty?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Kicking Off Your Marketing Without Breaking the Bank

Sales Pop!

Marketing is essential for any business, but it can be expensive. If you’re on a tight budget, don’t despair! There are plenty of ways to kick off your marketing efforts without breaking the bank. One of the most important things you can do is identify your target customers and develop a unique selling proposition (USP). What makes your business different from the competition?

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Top 9 Sales Tracking Software to Better Streamline Your Sales Process

TaskDrive

Choosing the right sales tracking software can make all the difference for your business success. Check out our 9 recommendations here: The post Top 9 Sales Tracking Software to Better Streamline Your Sales Process appeared first on TaskDrive.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

When The Verge published “The people who ruined the internet” on Nov. 1, it caused a shockwave across the search engine optimization ( SEO ) world. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? The stereotype is that of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash.

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10 Secrets To a Successful Sales Meeting Agenda

Salesforce

Whether it’s your first time planning a sales meeting agenda or your 100th, this time is yours to connect with and support your team. As a sales leader, meetings with your whole team of reps can be a valuable health check for your business — but they can also waste salespeople’s valuable time selling. Make the time together count by developing the right sales meeting agenda, sharing critical updates, and fostering group discussion, while leaving simpler updates for email.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How Will You Spend Your Four Thousand Weeks?

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing When “Four Thousand Weeks – Time Management for Mortals” by Oliver Burkeman came up as my Book Club assignment this month, I had mixed feelings. I’d heard of it, and have heard rave reviews, but honestly I wasn’t excited to read another productivity book. It’s not that productivity books are bad.

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Practical Guide: How to Design an AI Marketing Strategy

Lead Fuze

Ever felt like you’re playing a high-stakes game of chess with your marketing strategy, but without all the right pieces? You’re not alone. Many marketers grapple with crafting strategies that hit the mark every time. Now imagine if you had an intelligent teammate who could anticipate your opponent’s moves and strategize accordingly – welcome to the world of AI marketing.

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

Ecommerce has come a long way since its humble beginnings nearly three decades ago. Although disputes remain over the first actual internet transaction — was it a Sting CD or a pizza? — we can all agree that now, you can buy just about anything online, maybe even a pizza with Sting’s likeness on it. What is ecommerce? It’s the online activities that bring such goods to your door.

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Meta unveils new AI tools for video asset creation and picture editing

Search Engine Land

Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts. Why we care. Instantly generating various video assets and image edits reduces the back-and-forth time between creative and media teams, freeing up resources for strategic tasks like audience analysis.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr