Veloxy
FEBRUARY 12, 2025
Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. In my experience, the biggest culprits behind this inefficiency are bloated, disconnected sales tech stacks with poor training and low user adoption. When reps dont know how to use their tools properly, or when tools dont talk to each other, productivity takes a serious hit.
Partners in Excellence
FEBRUARY 12, 2025
Some years ago, the leader of an outbound SDR team had set very aggressive call goals. This leader held the people accountable for making their goals, but they struggled. But one person consistently beat the goals. The leader held this individual up as a high performer. But when I started looking at the performance, I realized, despite consistently meeting the goals, the number of qualified leads this person was developing was about the same as his peers.
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Martech
FEBRUARY 12, 2025
Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.
SaaStr
FEBRUARY 12, 2025
Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies. Wyatt’s journey is uniquely suited to leading product at a construction technology company.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Hubspot
FEBRUARY 12, 2025
In April 2023, I had my first real experience launching an AI business opportunity. At the time, I was part of a software services company. It was a small team where I worked directly with the owner, an exceptional programmer who loved experimentation. During a brainstorming session one day, he suggested building an AI product that could generate passive revenue for us.
Martech
FEBRUARY 12, 2025
The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. Thats according to the 2025 State of Demand Gen Report from The Marketing Geeks. Marketers also identified challenges around effectively scaling campaigns and data integration in the report. By now, were well aware of the issues marketing teams face when developing creative or personalized campaigns.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 12, 2025
A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. In general, public trust in companies across the board simply isnt very strong. While 90% of business executives believe customers highly trust their companies, only 30% of consumers actually do.
Neuromarketing
FEBRUARY 12, 2025
In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in. The post The Ultimate Laptop Bag: My Quest For Perfection appeared first on Neuromarketing.
Martech
FEBRUARY 12, 2025
Theres never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. Its also big business for both content creators and brands. But how did we get here? In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-f
Membrain
FEBRUARY 12, 2025
There is so much conversation about win rates. But in those conversations, theres a lot of misunderstanding. What we measure, how we measure it, varies tremendously. Some measure win rate from very first contact. Some measure it from the moment of qualification. Some measure it on a $ basis, some on a deal basis. Some measure win rates within live deals, some look at past deals.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Predictable Revenue
FEBRUARY 12, 2025
AI automates research, personalizes at scale, and speeds up testing. But relevance, clarity, and human connection still drive results. The post Writing Sales Emails in the AI Era appeared first on Predictable Revenue.
G2
FEBRUARY 12, 2025
Tired of random slowdowns and outages? I tried the best network monitoring software for to help IT teams troubleshoot issues before they become disasters.
RAIN Group
FEBRUARY 12, 2025
Did you know that Top-Performing Sellers are 2.4x more likely to meet their sales goals? In a competitive sales environment, understanding and improving your selling skills can make the difference between hitting your targets and falling short. But how do you know which skills to focus on? That's where RAIN Group's free Selling Skills Self-Assessment comes in.
G2
FEBRUARY 12, 2025
There are two types of people in this world: those who see a blank spreadsheet and panic and those who see infinite possibilities. I used to be the latter until a poorly formatted dataset, a rogue formula, and a sluggish cloud sync conspired against me on the same afternoon.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Sales Pop!
FEBRUARY 12, 2025
Painkillers, also known as analgesics, are among the most commonly used medications worldwide. Whether it’s for a mild headache or chronic pain, these drugs provide relief by interacting with the body’s chemistry in precise and targeted ways. Understanding how they work can give us insights into their benefits, risks, and the future of pain management.
G2
FEBRUARY 12, 2025
Until we gain supernatural powers to reveal human identities, we run the risk of allowing suspicious people or felons into our buildings or workplaces.
SaaStr
FEBRUARY 12, 2025
Holy cr*p Shopify. At an $11.2 Billion run rate (most of it not software, but that’s the revenue run rate), it’s growing at a stunning 31%. And it’s accelerating. $11.2B run-rate 31% growth rate 22% free cash flow margins 12% share of U.S. e-commerce It’s just stunning to see this sort of growth at this scale. Shopify has tripled since 2020 and is on path to do that again in just a few more years.
The Advantexe Advisor
FEBRUARY 12, 2025
Over the past decade, Advantexe has worked with consumer products companies around the world and has served many different categories ranging from soft drinks to fabric care. Based on the situation of today, we feel that Consumer Products Companies (CPCs) in 2025 and beyond will need to be more agile, sustainable, and digitally savvy. Balancing innovation with operational resilience while addressing evolving consumer expectations and regulatory landscapeswill be key to thriving in a competitive
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
SaaStr
FEBRUARY 12, 2025
Lighter Capital has been attending SaaStr Annuals since the early ones and it was great to hear from them that they’ve now funded 15+ companies at SaaStr Annual : Want to get funded — now or later? Want to meet the top VCs in SaaS, Cloud and AI? 600+ of them will be at 2025 SaaStr Annual, May 13-15 in SF Bay! To get in front of even more VCs, founders can: Apply to our Meet-a-VC program at Annua l Join our Founder-VC bruch at Annal; and Apply to pitch on our new AI Demo Stage Founder
Adaptive Business Services
FEBRUARY 12, 2025
If you want to get the most out of Nimble CRM, you really need to dig below the surface. This is where 15+ (theres even more) hidden gems are to be found General Configure your Today Page – Your Today page is composed of widgets that you can add or hide and even reorder. Note that many have drop-downs if you wish to filter your results. If you wish a drop- down to be the default for a specific widget, set that in Today Page edit mode and then save.
Salesforce
FEBRUARY 12, 2025
If we were to describe a small and medium-sized business (SMB) owner’s life using a movie title, we’d say: Everything Everywhere All at Once. Running a small business requires wearing a dozen hats daily, but a sole proprietorship reduces the complexity. If you’re planning to start a small business , find out if a sole proprietorship is right for you.
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