Partners in Excellence
JUNE 2, 2025
Throughout my feeds I see the alarm bells, “AI is coming for your job!” We see virtually every marketing and sales role threatened by AI (though some of the research doesn’t show this). There are thoughtful articles in major newspapers about the impact of AI on jobs and work. In the past week, we’ve seen alarming reports about unemployment caused by AI.
SaaStr
JUNE 2, 2025
Snowflake vs. Databricks: The $1.25 Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. Snowflake’s $250 million purchase of Crunchy Data and Databricks’ $1 billion acquisition of Neon represent a fundamental shift in how B2B software companies are preparing for the era of autonomous AI agents.
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PandaDoc
JUNE 2, 2025
Todays sales teams face longer deal cycles, more stakeholders, and tighter budget scrutiny than ever before. That means that the sales qualification process the ability to identify which opportunities are worth pursuing is critical to business operations. Fortunately, sales teams dont need to invent a decision criteria that aligns with an established buying process or an ideal customer profile.
Salesforce
JUNE 2, 2025
At JPW Industries, customer satisfaction is an integral part of the company culture. As a prominent leader in woodworking and metalworking tools, JPW firmly believes its success is rooted in customer trust. To advance their customer-first approach, JPW wanted to leverage AI to offer their customers faster, 24/7 service. The Burden of Manual Process Driven by a customer-first mindset, JPW sought solutions to improve service and reduce order processing times.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
PandaDoc
JUNE 2, 2025
In B2B sales, the best deals are won by sales reps who can challenge assumptions, reframe conversations, and bring unexpected insights to the table. Thats the core idea behind the Challenger sales method, a framework designed to help sellers guide complex deals by teaching prospects something new rather than just asking them what they need. Its an ideal approach for inbound sales teams working in crowded markets or working with indecisive buying committees.
Highspot
JUNE 2, 2025
The insurance industry has a long, storied history. In the U.S., the oldest insurance firm is the Philadelphia Contributorship , which was founded in 1752 by Benjamin Franklin himself. While insurance companies are known for their lengthy histories, they have less of a reputation for innovation. A 2024 survey from Earnix found that 77% of insurance companies still use outdated, legacy technology Even as fast-moving InsurTech startups disrupt the industry, insurance companies are still slow to em
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Highspot
JUNE 2, 2025
Not every industry is meant for innovation at all costs. Move fast and break things is a legendary mantra in Silicon Valley, but some organizations cant afford to make mistakes. In banking and financial services, even one small error can have dramatic consequences. Like many industries, youre dealing with clients personal information. In January 2024, the lending firm LoanDepot suffered a cybersecurity incident in which hackers stole personal information from 17 million customers; that incident
RAIN Group
JUNE 2, 2025
Organizations with highly-effective training are 2.2x to 5.5x more likely to embrace key elements of a continuous learning culture. These organizations treat training and development as an ongoing journey. From the first day of onboarding to years later, they invest in their sellers and give them the knowledge and resources they need to excel in their roles.
Martech
JUNE 2, 2025
Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at a cost. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% for those with a lower emphasis on personalization.
Salesforce
JUNE 2, 2025
Designers everywhere are wondering what AI means for the future of their work. Will it replace us? Should we pivot careers? Are our skills still relevant? The encouraging reality is that designers are uniquely positioned to thrive in the age of agentic AI. The same skills that make you effective at designing human experiences are essential and non-negotiable for designing AI agent experiences.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Martech
JUNE 2, 2025
Survey today’s consumers, and you’re likely to find split opinions regarding the applications and prominence of AI. Many herald AI technology for its efficiencies and innovation, while others raise concerns about job displacement and the erosion of human creativity. Many others hold a more nuanced view: AI can be a powerful tool for specific purposes (like automating repetitive tasks), but human hands should do things like art and storytelling.
Salesforce
JUNE 2, 2025
AI agent adoption is expected to jump 327% over the next two years. While we let that statistic sink in, lets put it another way: AI agents will soon be everywhere, embedded across every business function, in every industry. If youre a manager, this means youll no longer just be leading people youll be overseeing a blended workforce of humans and artificial intelligence (AI) agents.
Martech
JUNE 2, 2025
The narrative around AI for customer engagement paints a seductive picture: frictionless interactions and hyper-personalized experiences at the push of a button. However, implementing effective AI requires organizational transformation, serious resource investment and cross-functional alignment, which many companies aren’t prepared for. The data reality gap According to a Gartner study, tech stack implementation challenges top the list of AI adoption barriers, with 55% of organizations hit
G2
JUNE 2, 2025
Marketers obsess over performance metrics, yet they routinely overlook one of their most powerful growth levers: reputation. That's a costly mistake I've witnessed repeatedly throughout my career.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
JUNE 2, 2025
Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. The updates center on expanding the Pega platform with intelligent agents that can work together across different parts of the business. Coordinating AI agents Agents are getting a lot of attention, but many companies are cautious about using them widely, mainly due to concerns about reliability and lac
Salesforce
JUNE 2, 2025
Do you have the entrepreneur itch? It hits everyone a little differently. Maybe its a side hustle idea that you know youd be good at. Or a problem youre tired of seeing go unsolved. Whatevers nudging you toward this path its valid, and its exciting. You dont need to have all the answers, you just need to get started with your business. And with the right steps, youll be surprised at how quickly things can click into place.
Martech
JUNE 2, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Why is it so hard for B2B marketers to shift their focus from leads to accounts? B2B marketers face several challenges when shifting their focus from measuring and engaging individual leads to an account-based marketing (ABM) approach.
PandaDoc
JUNE 2, 2025
In B2B sales, pricing solutions arent always straightforward. Partnership deals, bulk sales, loyalty programs, and a variety of other factors can influence the final price that customers will ultimately pay. But thats only part of the problem. In many cases, complex sales opportunities force prices to evolve through multiple adjustments as deals progress.
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SBI
JUNE 2, 2025
Customer Success (CS) has long been misunderstood as a reactive support function. But as Annie Stefano and Ray Makela discussed on a recent episode of the Sales Readiness Podcast, modern CS is a key driver of revenue growth, commercial productivity, and strategic customer expansion. Listen to the full episode, Redefining the Role of Customer Success.
Sales Gravy
JUNE 2, 2025
If you are spending more time staring at your windshield instead of looking into your customers' eyes, you are doing field sales wrong. Over the past couple of years, there's been a resurgence in field sales.Businesses everywhere are adding field salespeople and sending representatives out into the territory to meet with customers face-to-face. And for good reasonhuman beings buy from human beings.
Hubspot
JUNE 2, 2025
Ask any salesperson with some gray hairs if cold calling works, and theyll probably tell you to smile and dial. Thats because cold calling indeed works. If you spend enough time calling, youll book a meeting. With enough meetings, youll make a sale. But, everything has an opportunity cost. Time spent cold calling is time not spent on something else.
Salesforce
JUNE 2, 2025
While security is the main responsibility of the CISO, we’re seeing CIOs becoming increasingly tuned into security because of the rise of agentic AI throughout an organization’s technology portfolio. Seventy-five percent of organizations anticipate an increase in their security budgets to help fend off more frequent and sophisticated cyber threats.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SaaStr
JUNE 2, 2025
Dear SaaStr: What’s The #1 Mistake Founders Make When They Start to Do Marketing? In B2B / SaaS, the biggest mistake most businesses make in marketing is underestimating how hard it is to get ROIand then doing nothing. Or almost nothing. Too many founders look at the cost of customer acquisition (CAC) and think, This is too expensive, its not worth it, and they just stop marketing altogether.
SaaStr
JUNE 2, 2025
So SVB has another deep dive out across all its enterprise software customers. It has at ton of great data. After diving deep into their data (covering everything from funding patterns to unicorn lifecycle management), we’ve pulled out the 10 most surprising insights that every B2B founder, operator, and investor needs to understand heading into the back half of 2025. #1.
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