Iannarino
JUNE 5, 2023
Salespeople often run into problems during the sales conversation. When these problems recur over time, it can cause a salesperson to fail to win deals that they might have won. Many of these obstacles happen in the B2B sales process. When this is true, it is especially important to address them early and proactively.
Search Engine Land
JUNE 5, 2023
Chrome extensions provide a quick and easy way to execute boring and repetitive tasks. Extensions can be a huge time saver in SEO. But many still don’t focus on building them. One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. That said, you don’t always need to invest your time learning difficult skills or spending money on an expensive developer to build a new complex tool.
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SaaStr
JUNE 5, 2023
A life poorly lived is a trap Go for it at least once — Jason ✨Be Kind✨ Lemkin  (@jasonlk) May 5, 2023 BusinessInsider had a great story a ways back on Datto’s $1b exit to Vista Private Equity (more on the role of PE in SaaS here ). So much of it resonated with me, especially the story of the CEO’s 10-year journey, and turning down an earlier $100m offer to sell.
Search Engine Land
JUNE 5, 2023
Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism about Twitter’s advertising progress, stating that “almost all advertisers have returned” and predicting profitability for the platform, the situation remains uncertain.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
JUNE 5, 2023
So two recent data analyses across both private and public SaaS companies interestingly showed basically the same thing: for the best SaaS companies, on average, growth in Q1 was down about 33% or so from a year ago. The time periods are different, but they also are sourcing the data at slightly different times. ChartMogul’s data, which we covered in another recent post here , shows data from 1000+ SaaS startups from $1m-$30m ARR in essentially real-time, as they are doing real-time revenue anal
Salesforce
JUNE 5, 2023
It’s no secret that marketers are under immense pressure to do it all: tailor campaigns to customer demand, build strong data-driven strategies, and think of outside-the-box ideas – fast. That’s why generative AI for marketing is so powerful. It can take care of many of those things in seconds, allowing you to focus your time on strategic and creative thinking.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JUNE 5, 2023
Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. This article explains the key points of friction and shows how to break through those barriers and enhance communication and effectiveness. Solving the IT/marketing divide is increasingly crucial as technology becomes central to almost every aspect of business.
Partners in Excellence
JUNE 5, 2023
“Tough times demand tougher selling!” That seems to be a mantra many people discuss about selling in a difficult economy. And tougher selling is, sometimes, interpreted of higher activity levels, more outreaches, higher volumes, more and more frequent touches. Some of it focuses on more aggressive messaging. Some of it focuses on strengthening value propositions, finding ways to increase the value customers might realize through a change effort.
Search Engine Land
JUNE 5, 2023
With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, Bulgari and Qatar Airways) were the hooks that elevated the most popular video ads
Martech
JUNE 5, 2023
Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. Mobile Connect, which will be available for download from iTunes and Android app stores in Q3, will ingest lead data by capturing images of badges or business cards.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SalesLoft
JUNE 5, 2023
This post is part of our Save Your Sales series based on real customer stories. Check out the video interviews here. It’s not news to you. But the world of sales is being shaken up right now. Buyers are creating their own journeys — and circumventing your sales reps in the process. As a result, your team might be struggling to hit numbers and close deals.
Martech
JUNE 5, 2023
Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Publicis Groupe, one of the “big four” agency companies, will serve as a Steering Committee member for C2PA. Steering Committee founding members include Adobe, BBC, Intel, Microsoft and other media and tech firms.
The 5% Institute
JUNE 5, 2023
In today’s highly competitive business landscape, gaining a competitive edge is crucial for long-term success and sustainability. As businesses strive to attract customers, increase market share, and outperform their competitors, developing and maintaining a distinct competitive advantage becomes paramount. This article explores the concept of competitive edge and provides insights into strategies businesses can employ to gain and sustain a competitive edge in the marketplace.
Salesforce
JUNE 5, 2023
As new environmental, social, and governance (ESG) regulations take shape around the world, businesses need to make sure their sustainability policies and efforts are up to snuff. Even if you think you’ve got ESG compliance covered, taking a more holistic view of your efforts can help you remain agile as regulations and stakeholder expectations shift.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
The 5% Institute
JUNE 5, 2023
Are you looking for effective ways to improve sales and boost your business revenue? In today’s competitive market, increasing sales is a crucial goal for any company. This article will provide you with valuable insights and strategies to enhance your sales performance and achieve remarkable results. Understanding the Sales Process To improve sales, it’s essential to have a solid understanding of the sales process.
Salesforce
JUNE 5, 2023
Social commerce is a boon for brands all over the world. With more than half the global population on social media, channels like TikTok , Instagram, and Facebook represent a huge opportunity for ecommerce growth — and a huge pool of potential customers. For businesses, navigating the ever-changing world of social commerce requires a clear vision, a strong connection to values, and a plan for responding to feedback.
Sales Pop!
JUNE 5, 2023
The traditional model of conducting business in today’s world has experienced substantial shifts, one of which is the rise of telecommuting and other forms of remote employment. Rob Buffington is an experienced consultant in the HOA management area and a member of Gordian Business Solutions. He recently offered his insightful knowledge on remote staffing, bookkeeping, and management concerns on an episode of Gordian Business Solutions’ podcast.
The 5% Institute
JUNE 5, 2023
Enterprise sales play a vital role in the success and growth of businesses operating in the corporate market. Unlike traditional sales approaches, enterprise sales require a unique set of strategies and techniques to effectively navigate the complex dynamics of large organizations. In this article, we will explore the world of enterprise sales, delve into its nuances, and provide valuable insights to help you achieve success in this lucrative domain.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
G2
JUNE 5, 2023
Companies must prioritize efficiency and revenue opportunities more than ever. Check out these tips to balance acquisition, retention, and expansion.
Search Engine Land
JUNE 5, 2023
Last month, I shared my first GPT-enabled Google Ads script. It identifies missing RSA headlines and suggests new variants. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. Spoiler alert: It worked! But it needed some handholding to get there. I’ll teach you how I engineered the prompt to get a successful result.
Hubspot
JUNE 5, 2023
Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. In a B2B Sales role, you'll hear variations of "People buy based on emotion and then use logic to rationalize the decision" hundreds of times or more across your career — and for good reason. This is one of those rare adages that continues to ring true in modern sales.
G2
JUNE 5, 2023
Intellectual property (IP) has become a fundamental pillar of innovation and economic growth. Many organizations worldwide use IP management software to centralize all intellectual property rights, trademarks, and patents in a single repository, enabling easy monitoring and tracking.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
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