Iannarino
OCTOBER 1, 2022
To understand how to talk about your features and benefits, you must start by identifying the level of value the stakeholder needs from you. Not every stakeholder has the same interest in your features and benefits. End users will be disappointed if you decide not to share the features and benefits with them, but if you get too detailed about the day-to-day uses, you will alienate your higher-level contacts.
Martech
OCTOBER 1, 2022
The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Iannarino
OCTOBER 1, 2022
The Oxford English Dictionary offers two definitions for productivity. The first is "the state or quality of being productive." The second is the economic definition, which reads, "The effectiveness of productive effort, especially in industry, as measured in terms of the rate of output per unit of input." This second definition is more helpful for our purposes because it includes both the input and the output.
Martech
OCTOBER 1, 2022
This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and better opportunities to coordinate how a customer sees offers across channels and guiding that customer toward a conversion opportunity.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
OCTOBER 1, 2022
So That VP That Has Done it Before always cost more than the stretch VP. They ask for more salary, and a bigger team. As they should. But in the past few years, the gap has grown and grown. Recently I talked with a founder who had hired a seasoned VP of Marketing at $3m that had an 8 person content marketing team. Not an 8 person team at $3m ARR, but just 8 on content alone!
Heinz Marketing
OCTOBER 1, 2022
By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! This year’s event will be held in Boston, from October 12 to 14.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Spiro Technologies
OCTOBER 1, 2022
The post Spiro Broadens First Proactive Relationship Management Platform Beyond Sales with Launch of Smart Modules appeared first on Spiro.
SaaStr
OCTOBER 1, 2022
Want to get outbound going, for the first time? What almost never works, somewhat surprisingly, is hiring a Director of Outbound as your first outbound hire. I see many startups want to add outbound, but not really have a lot of experience. They don’t know outbound, they haven’t done it, they don’t get it. And especially, a new VP of Sales comes in without real outbound experience.
Heinz Marketing
OCTOBER 1, 2022
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Mapping the Unknown – The Ten Steps to Map Any Industry. In this blog post, Steve Blank provides a helpful framework for efficiently mapping a new, unfamiliar industry.
Partners in Excellence
OCTOBER 1, 2022
I’m stunned by how many sellers hate their customers! Sit and talk with a group of sellers talking about the past week or so. Comments like, “They are so stupid… they are clueless… they don’t know what they are doing… Turkeys!” Those comments aren’t just limited to customers. Marketing, legal, pricing, product management, managers……everyone else become subjects of our frustration.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot
OCTOBER 1, 2022
You open up your banking app and see a strange deposit marked “ACH credit.” Are you being scammed? Can you keep the money? And do you need to do anything special to get it? Take a deep breath. Though you might not recognize the name, an ACH credit is actually one of the most common forms of electronic funds transfer in America. In fact, yours is one of 29.1 billion payments made on the ACH network per year , according to Nacha.
Spiro Technologies
OCTOBER 1, 2022
The post Spiro Adds Smart Modules to Its Sales Platform appeared first on Spiro.
ConversionXL
OCTOBER 1, 2022
95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Demand generation helps you influence buyers where they’re having those conversations and in those unattributable spaces.
SaaStr
OCTOBER 1, 2022
Anu Hariharan works with hundreds of startups annually as Managing Director at Y Combinator. Through experience, she explains five company-altering learnings from B2B startups that founders should consider at the earliest stages of their businesses. . Your product may not be as good as you think. Many startups will assume that their ability to raise funds reflects their ability to create a good product.
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
OCTOBER 1, 2022
Dear SaaStr: What are Some Red Flags That Signal You Shouldn’t Take a Start-up Job? A few B2B/SaaS specific thoughts. 1. Don’t join a B2B/SaaS start-up that won’t share its revenue and current growth rate with you — and its Zero Cash Date. It’s fine if it’s pre-revenue if that’s when you want to join, or super-early, or mid-stage.
Expert insights. Personalized for you.
274 
Let's personalize your content