Wed.Sep 07, 2022

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B2B Sales 101 - Getting Started

Iannarino

The best performers in any endeavor are dedicated to the fundamentals of their work. As B2B sales grows more complicated and complex, it's worth looking at Sales 101, the fundamentals. Those new to B2B sales must master the fundamentals to find their footing and develop their skills. Experienced salespeople in a slump would do well to recommit to the foundational concepts of Sales 101.

B2B 278
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The 10 Essential KPIs for Sales Operations in 2023

Veloxy

The U.S. Bureau of Labor Statistics reports that the demand for Sales Operations and Research Analysts has spurred a 25% job growth rate —over three times the national average. Sales operations teams analyze and optimize individual and corporate sales strategies. Methods are open-ended. Some professionals play dual roles (both operations professionals and sales service providers).

Represent 147
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Don’t Be Boring! Top 10 Ways to Effectively Moderate a Panel Discussion

David Meerman Scott

At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!

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How Many Integrations Do You Need?

Membrain

When choosing a new CRM or other software for your company, you naturally want to know which of your systems it will integrate with. But sometimes choosing a platform based on available technology integrations can lead you astray.

CRM 132
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Latest Podcasts: Leadership 'It' Factors

Force Management

The best leadership requires a combination of skill and character. Last month's guests on the Revenue Builders podcast shared the qualities that they've found to separate the good leaders from the great. Dig into these leadership stories and hear key takeaways from individuals who come from diverse backgrounds, industries and cultures. From military-level discipline to the ability to be vulnerable, there's a quality in each episode that each of us can aspire to as leaders.

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Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June. Read next: How marketers are preparing for the future of in-game ads.

Intrinsic 126

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Webinar: How to choose whether to build or buy with this CDP checklist

Martech

What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “ How to Decide to Build or Buy: A Customer Data Management Checklist ,” presented by Acquia. The post Webinar: How to choose whether to build or buy with this CDP checklist appeared first on MarTech.

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Join Stripe’s “Run-as-a-Service” At SaaStr Annual!

SaaStr

There are so many great partner and Friends of SaaStr events around SaaStr Annual, especially on SaaStr Nights, on Tuesday, Sep 14. I wanted to highlight a fun one just added — “Run-as-A-Service at SaaStr Annual”! We used to do a Fun Run before Annual through 2018, but it got too big and complicated. Stripe is hosting it Tuesday morning, and just sign up here.

Service 105
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3 quick ways to improve your email deliverability

Martech

Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully.

Niche 114
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The “Sales Tolerance Stack Up Problem”

Partners in Excellence

As an engineer, I learned it is impossible to design and build the perfect part. While the design itself provides exact specifications, the part would have some variation when actually manufactured. So in designing products, we would always specify the acceptable tolerances for the part. For example, if we wanted to drill a hole in the center of a square plate, we would identify both the size of the hole and the exact center of the hole, +/- a certain tolerance.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside.

B2B 114
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5 Interesting Learnings from PagerDuty at $360,000,000 in ARR

SaaStr

So we’ve followed PagerDuty a lot at SaaStr over the years. At first, because it was one of the early DevOps tools that both broke out and that lots of folks in tech had heard about. Later, as we were lucky to have CEO Jennifer Tejada be a top-rated speaker at a number of our events. And then, post-IPO, it became a fascinating case study. A case study of a SaaS company that IPO’d and crossed $125m ARR being very SMB-focused, but then later became very enterprise-focused.

Legal 98
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Optimizing the online experience for disabilities improves it for all customers

Martech

What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There is. And, if that’s not incentive enough, failing to address their needs could get you sued under a major federal law. That consumer group is people with disabilities.

Customers 111
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Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals with Demodesk CEO Veronika Riederle and VP Revenue Lauren Wright (Pod 588 + Video)

SaaStr

How do you build a sales organization from scratch? How do you go from $0 to $1M ARR and beyond? What about moving from founder-led sales to building a sales team and scaling your revenue growth? Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. 1.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Webinar: 5 ways to survive an uncertain economy

Martech

Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer and market intelligence.

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How to Build Predictable Pipeline to Steady Your Course to Revenue (and hit your number)

Sales Hacker

60% of sales leaders are not confident that they’ll hit their revenue goals. With a global market more reactive and volatile than ever, this is an incredibly stressful environment for both your sales reps and your management team. That’s why we need to ensure your pipeline is predictable and in a secure space to lighten the pressure (letting your teams get back to doing what they do best: prospecting and selling).

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6 Sales Forecast Examples to Create Your Forecasting Model

Gong.io

Sales forecasting is a crucial activity for high-performing sales teams. It helps them create concrete action plans to close more deals in any given quarter. The problem is there doesn’t seem to be a whole lot of consensus on how to actually do a sales forecast. Teams of all sizes use a bunch of different methods, making it difficult for those of us looking to put together our first sales forecast to understand what steps to take.

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A Look Behind the Curtain: Hiring the Best Salespeople (and the rules no one talks about)

Sales Hacker

Ever wonder what really happens behind the scenes of hiring salespeople (for a high-performing sales team)? It’s not as simple as it sounds. Most companies focus on the skills and experience they’re looking for but forget about culture fit and work ethic. Those are important but there are a few secret ingredients that should be at top of your list that may shock you.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Sales Email Templates To Help You Nail the Follow-up

SalesLoft

The Importance of Sales Follow-up Emails. There’s a good chance you’re giving up on sales follow-up emails too soon. Where a prospective client may not respond to your initial email, they may do so after the second, third, or fourth follow-up email. These important emails keep you and your product top-of-mind. This process can be a fine line to walk: Salespeople don’t want to be pushy and clients don’t want to be pushed.

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How PwC Is Overcoming AI’s Biggest Hurdle — Trust

Salesforce

Mohamed Kande has made a career shepherding companies to new business heights, often by helping them implement the latest and most promising enterprise technologies. But a few years ago, Kande, who now serves as a vice chairman of PwC, found himself puzzled: Why weren’t more companies successfully implementing artificial intelligence? It’s no secret that artificial intelligence helps guide smart business decisions everywhere from the marketing department to the warehouse.

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