Iannarino
APRIL 28, 2025
Discover how modern B2B sales have evolved from pitching products to building trusted authority, and why your sales team needs to adapt to win high-stakes deals.
PandaDoc
APRIL 28, 2025
Beating the competition is requires fast,accurate quotes in todays speedy sales scene. Manual quoting processes can be slow and prone to errors, leading to lost opportunities and frustrated customers. This is where quote automation steps in, transforming the sales cycle by enhancing efficiency and precision. PandaDoc offers a comprehensive solution to streamline the quote creation and approval process, empowering sales teams to close deals faster and with greater accuracy by tapping into valuabl
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Highspot
APRIL 28, 2025
The go-to-market landscape is evolving fast. Modern buyers are demanding more personalized experiences, revenue targets are rising, and efficiency has become more critical than ever. To adapt to these pressures, enablement teams are rethinking how they drive impact. So, how are organizations evolving to succeed in this high-pressure environment? Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution.
SaaStr
APRIL 28, 2025
Dear SaaStr: Should I Visit My Customers More? Yes. Absolutely. You should visit your customers more. I cant stress this enoughgetting in front of your customers is one of the most effective things you can do to drive growth, retention, and expansion. Its not just about building relationships, its about understanding their needs, getting unfiltered feedback, and showing them youre invested in their success.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Highspot
APRIL 28, 2025
The go-to-market landscape is evolving fast. Modern buyers are demanding more personalized experiences, revenue targets are rising, and efficiency has become more critical than ever. To adapt to these pressures, enablement teams are rethinking how they drive impact. So, how are organizations evolving to succeed in this high-pressure environment? Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution.
David Meerman Scott
APRIL 28, 2025
Here we go again. Another major social technology company focused more on profit than on serving its users is changing how we communicate. As of now, Facebook Live videos will be deleted after 30 days. Previously, Facebook Live videos never disappeared.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SalesHood
APRIL 28, 2025
Learn how Digital Sales Rooms streamline sales, boost buyer engagement, and drive revenue with personalized content and actionable insights.
G2
APRIL 28, 2025
In the rush to embrace AI, many companies are sprinting toward adoption without a clear strategy or plan for implementation. The result? A bunch of professionals wondering if theyre actually equipped for all of this.
Martech
APRIL 28, 2025
Traditional industries are having their digital awakening. Sectors once proud of doing things “the way they’ve always been done” are now navigating a digital landscape that shifts every few months. From manufacturing to craft stores, they’re finally diving in. But this isn’t just about adopting new tools it’s about bridging generations to make a real impact.
Salesforce
APRIL 28, 2025
Youve seen the ripples of what AI agents can do. Now, get ready for the tidal wave. The future of AI agents? Its agents that can hear your commands and see the world alongside you. It’s AI orchestrating AI, creating a symphony of digital labor. It’s agents with digital memories that learn your patterns and foresee your next move. Forget incremental upgrades.The AI agent of tomorrow will be a force multiplier unleashed.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
APRIL 28, 2025
AI is changing how clients view creative work. Even the best human efforts are starting to be questioned not for quality, but for authenticity. I recently saw this firsthand. The feedback I was not expecting Below is recent feedback from a client on some content we created. “I do have a piece of feedback for them. I’m not sure which AI writing tool they’re using to create these, but they may want to take a second pass a lot of these pieces of copy are clearly first pass AI gen
SaaStr
APRIL 28, 2025
Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR. And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many mor
Salesforce
APRIL 28, 2025
AI and agentic AI adoption is accelerating across industries, and executives are feeling the pressure from boards, investors, and stakeholdersto safely leverage AI and agentic AI for efficiency and innovation. But the reality is, many employees are already using AI tools in their day-to-day work, often without clear guidelines or oversight. A recent Slack study underscores this point: desk workers at companies with AI permissions in place are nearly six times more likely to experiment with AI to
SaaStr
APRIL 28, 2025
What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now. And will happen even more in the coming months.
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Salesforce
APRIL 28, 2025
AI agents like Agentf o rce can reason and act autonomously on your behalf, but can they get along with each other? Our recent story unpacked the four levels of agentic maturity and looked at the increasingly sophisticated implementations companies are deploying to production. But getting to Level 4 multi-agent orchestration is about more than just innovation and complexity.
Martech
APRIL 28, 2025
CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market. CTV is expected to grow another 13% in 2025 to reach $26.6 billion.
Salesforce
APRIL 28, 2025
At Salesforce, we believe responsible AI begins with clear boundaries. We have long advocated for a risk-based approach to AI governance that prioritizes human rights and ethical considerations. Thats why we build AI in alignment with our values and why we support frameworks like the European Unions AI Act, which draws important guidelines around practices that could harm peoples rights and safety.
Martech
APRIL 28, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
G2
APRIL 28, 2025
While comparing website builder platforms , I stumbled across a few choices. Popular platforms like Webflow, WordPress, Wix, and Shopify became my top picks. I compared these platforms in detail to find the most suitable platform for my client. After comparing Wix and Shopify , I knew I had to find out how Webflow vs. WordPress stacks up. This article stems from the same comparison and contains insights to see if the platform matches your needs and expectations.
SaaStr
APRIL 28, 2025
Dear SaaStr: What Are Some Signs of Potential Churn Even if Usage is Strong? Even with strong engagement, there are subtle signs that a customer might churn. Here are a few key ones: Champion Turnover : If your main point of contact or internal champion leaves the company or gets promoted, its a red flag. Without them advocating for your product, the relationship can weaken quickly.
Salesforce
APRIL 28, 2025
Instagram isn’t just about selfies and latte art its where people discover their next favorite brand. While scrolling, youve probably landed on dozens of incredible handmade jewelry brands with just the right aesthetic. Maybe it was that beautifully presented candle in your feed? Or the local photographer whose Instagram stories made you book a session?
Sales Gravy
APRIL 28, 2025
Self-talk, what you say to yourself internally, manifests itself in your outward attitude and actions. As any elite athlete will tell you, the mental games you play with yourself between your ears will make or break you. When all things are equal, mindset is one thing that separates winners and losers. This is one of the reasons that I love golf so much.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hubspot
APRIL 28, 2025
Every sales professional has the same experience: The end of the quarter looms, and youre still waiting for leads to convert into paying customers. As a business owner, Ive been there too juggling multiple clients, pitching new writing projects, and managing endless follow-ups. But, the days of manually managing business may be over. AI sales agents are reshaping the landscape, automating the sales process, and guaranteeing that no lead goes cold.
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