Iannarino
AUGUST 14, 2023
In the past, a salesperson would aspire to become their client’s trusted advisor. They wanted to be the person their client turned to when they needed help. To become a trusted advisor , a salesperson first needs to build trust. After trust, one must advise.
Martech
AUGUST 14, 2023
In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?
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SaaStr
AUGUST 14, 2023
Dear SaaStr: Does The VC Fund Pay for Legal Fees After The Term Sheet is Signed? The traditional practice is that VC funds have the startup pay both their fees and the VC’s legal fees in the financing. A lot of folks get upset about this — but my advice is Be Zen and let it go. It doesn’t matter in the end. It’s just a condition of the funding. If you are saying raising a $2m round and you have to pay $30k in the VC fund’s legal fees, well … it’s like you raised $1.97m.
Martech
AUGUST 14, 2023
While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him. Q: The terminology and concepts in GA4 are different from those in Universal Analytics, what does it mean to recreate UA reports for GA4?
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
G2
AUGUST 14, 2023
If you're anxious about introducing AI into your business, you're not alone. With the introduction of generative AI chatbots comes questions about the ethics and legalities of these tools. These chatbots create content based on prompts that users feed them. But who owns the output of that interaction? How much of that information is stored and can be used by the AI company?
SaaStr
AUGUST 14, 2023
So for some reason, there is a lot of turnover right around now. Not layoffs, but turnover. This week I’ve talked to both a VP of Sales and a #1 ranked AE, each at $200m+ ARR startups, that are planning to move on from pretty darn good jobs where they are paid pretty fairly, if not as much as in the peak of 2021. I’ve known both a least a little bit for years, so I was surprised.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Hubspot
AUGUST 14, 2023
Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Salespeople frequently undermine their chance of winning sales when they allow value leaks — instances where your email, proposal, word choice, presentation, or body language diminishes the perceived value of your solution — to creep into their sales processes.
Search Engine Land
AUGUST 14, 2023
The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads. Select users are currently being invited to test the AI and provide their feedback. Here’s a screenshot of the new tool in action, as shared by PPC expert Julie F Bacchini : Interestingly, the new AI assistant notably comes with a disclaimer, warning: “While I know a lot, I’m still learning and may m
The 5% Institute
AUGUST 14, 2023
In the fast-paced world of business, establishing a strong connection with your customers goes beyond just selling products or services. Learning how to build customer rapport is essential for fostering trust, loyalty, and repeat business. It’s the art of creating a meaningful and lasting relationship with your clientele that extends beyond transactional interactions.
Search Engine Land
AUGUST 14, 2023
YouTube is trialling a new anti-adblocker popup that features a timer warning when the next advert will play. A countdown clock, which reportedly runs for 30 to 60 seconds, appears in the top righthand corner of the message, showing non-paying viewers how long they have left to take action before another ad starts. Viewers can then choose to either “Allow YouTube Ads” or “Try YouTube Premium” Why we care.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
The 5% Institute
AUGUST 14, 2023
Are you ready to take your sales career to the next level? A well-structured and effective 30 60 90 day sales plan can be your ticket to achieving remarkable results and standing out in a competitive market. In this article, we will delve deep into the intricacies of a 30 60 90 day sales plan and provide you with valuable insights to create and execute a winning strategy.
Search Engine Land
AUGUST 14, 2023
Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. It’s important to stay up-to-date with changes Google is implementing, especially just ahead of Q4 and the holiday shopping season.
SaaStr
AUGUST 14, 2023
So I don’t have a strong emotional attachment to the geo debtes: is SF Back? I say, sort of — at least for founders, VCs and execs. Is Miami a tech hub? I want to believe, and yet … for SaaS … Austin? Maybe. Utah? Utah is clearly a SaaS powerhouse, but not necessarily a place a lot of founders move to to get a SaaS company off the ground.
Search Engine Land
AUGUST 14, 2023
Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. A representative from the search engine confirmed the payments but insisted it was common practice. The payouts come after Google was accused of violating its own advertising standards approximately 80% of the time, according to an Adalytics study. Why we care.
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G2
AUGUST 14, 2023
Utilizing resources in such a way that future generations can still use them is the underlying idea for all sustainable practices. Businesses aren’t unfamiliar with these practices.
Search Engine Land
AUGUST 14, 2023
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide whether to buy a product (Amazon highlighted that “customers contributed nearly 1.5 billion reviews and ratings to Amazon stores” in 2022).
G2
AUGUST 14, 2023
Modern customers expect faster, more diverse service options for digital banking. An omnichannel experience is now a must-have element for providing flexible services across multiple communication channels.
Search Engine Land
AUGUST 14, 2023
Most online content feels like stale crackers. Sure, it hits the spot. If you’re starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible. When the only question we ask ourselves while planning and creating content is, “How do we rank for this search query over the articles already there?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
G2
AUGUST 14, 2023
After the pandemic, the stock market became the talk of the town. Many people on lockdown glued their eyes to the skyrocketing trends and plummeting attempts at success.
SalesLoft
AUGUST 14, 2023
A well-oiled sales team is a direct product of a great sales leader. But what makes a great sales leader? Coaching. As a manager, you will truly become a hero in this field when they’re able to evaluate all the sellers on their team, recognize how those sellers thrive (and struggle), and then create unique plans of action for each of them individually.
Search Engine Land
AUGUST 14, 2023
SEO decisions never happen in isolation. The factors that go into optimizing for search engines have to be weighed up with other commercial impacts. Good SEOs are always working to find that balance, to provide pragmatic solutions that consider search engines, users and corporate interests. Usually, it’s possible to find a middle ground – a solution that minimizes risk to organic traffic while meeting the needs of other stakeholders.
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