Wed.Oct 30, 2024

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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

In today’s digital landscape, businesses are increasingly turning to innovative strategies to enhance sales and build deeper relationships with their audience. One such strategy is leveraging AI in podcasting , creating a powerful synergy that transforms sales teams’ approaches. Let’s explore how AI-powered podcasts are becoming game changers for sales strategies and why incorporating these practices into your business could be a wise move.

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My Six Selling Mantras

Adaptive Business Services

Mantra – a word or phrase that is repeated often or that expresses someone’s basic beliefs – The Britannica Dictionary – The following are the six simple business (selling) rules that I live by … You must be perceived as being different … It’s crowded out there. Regardless of what business you are in, you have competitors who are angling to eat your piece of the pie.

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The biggest ideal customer profile mistakes businesses make — and how to fix them

Martech

I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, “Who is your customer?” This may seem basic, but success in the basics spells success everywhere else. The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers.

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Marketing Questions: You Asked, Our Experts Answered

Salesforce

We hear it everyday; marketers are at the forefront of unlocking AI. You’re being told to rethink your marketing strategies with AI , empower your teams to use it, and figure out how it can help transform your business. While AI promises to revolutionize everything from ad targeting to customer service, let’s admit it — there’s still a lot we don’t know.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Planning Your Sales Training for 2025: A Step-by-Step Guide

RAIN Group

There's no room for improvisation when it comes to sales training. In a recent study from the RAIN Group Center for Sales Research, only 33% of respondents rated their sales training as extremely or very effective, indicating a significant gap for most organizations. 1 However, some organizations still get training right. These organizations build training to address specific needs and plan their logistics from start to finish.

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3 Ways AI Agents Bridge the Gap Between Remote and In-Office Workers

Salesforce

The push/pull of hybrid work continues, with more business leaders planning to require workers to return to offices. Right now, though, one quarter of U.S. workers — more than 35 million people — work remotely at least part of the time. Many workers are resisting the call to return, even as business leaders say in-person attendance is necessary to succeed.

CRM

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3 Webinar Takeaways: Start Selling Online with Storefronts

Salesforce

Are you considering launching an ecommerce store or a new digital shop but don’t know where to start? Then make sure not to miss our latest webinar where we guide you through the setup and management of the digital storefront using Salesforce Starter, Pro, and Foundations — at no extra charge. And, check out the demo on how to enhance your customer interactions by integrating commerce with built-in sales, service, and marketing tools.

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“Getting Out Of The Building……”

Partners in Excellence

Steve Blank has a concept he calls, “Getting out of the building.” Tom Peters has written about a similar concept, MBWA–Management By Walking Around. These are similar approaches focused on how we really get to know and understand our customers, it’s seeing them in their “natural habitats.” Much of my career has been built on this principle, whether it is wandering around customer facilities, or the organizations I led.

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How to Avoid a Bad VC Investor with SaaStr CEO and Founder Jason Lemkin

SaaStr

We’re obviously written up a lot about Fundraising and Investing here on SaaStr.com, but time and time again, SaaStr CEO and Founder Jason Lemkin has seen so many Founders sign a bad term sheet based on gut instinct, VC celebrity or vibes, and while that may be fine, it’s not enough. It’s not enough because if nothing else you’re stuck with your investors for decades — for better or worse.

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Beyond the funnel: A new approach to content marketing

Martech

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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5 More Interesting Learnings From HubSpot at $2.4 Billion in ARR

SaaStr

So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. They recently did an Analyst day though that had some more great data that I thought was super interesting, and worth a deep dive. 5 More Interesting Learnings then: #1. 75% of Customers Are Onboarded By Partners Partners don’t just

CRM
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8 Contact Center Automation Trends to Watch for in 2025

Salesforce

Customers today want personalized, efficient service, and they don’t have time to wait around. In fact, our research finds that a whopping 78% of service reps say customers seem more rushed. So how can you speed things up and still deliver a quality experience? This is where AI -powered contact center automation comes into play to help your team work more quickly and efficiently, all while focusing their attention on the customer.

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Get more out of your webinars and virtual events with 24/7 engagement by Edna Chavira

Martech

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. It’s possible with the right on-demand strategy. Join webinar and on-demand experts from Goldcast for Get More Out of Your Webinars: Strategies for 24/7 Engagement.

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Emotional Ads Work Best

Neuromarketing

The idea that ads engaging us emotionally perform better than those relying solely on logic may seem obvious to many Neuromarketing readers. Yet, I still encounter business executives who remain skeptical, believing they are not influenced by emotions when making purchasing decisions. Since they think they are immune, they often question whether emotional appeals work […] The post Emotional Ads Work Best appeared first on Neuromarketing.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. For example, an AI-powered video creation tool designed for viral social media content thrives through influencer and organic campaigns.

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Is it time to clean out your martech stack?

Martech

If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out. Just like cleaning out a closet, garage or shed, you should conduct an annual audit to prepare for the upcoming year. While assessing your martech stack may seem daunting, the maintenance becomes easier once you’ve completed the first deep clean.

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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

In today’s digital landscape, businesses are increasingly turning to innovative strategies to enhance sales and build deeper relationships with their audience. One such strategy is leveraging AI in podcasting , creating a powerful synergy that transforms sales teams’ approaches. Let’s explore how AI-powered podcasts are becoming game changers for sales strategies and why incorporating these practices into your business could be a wise move.

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AI Copilot for Test Automation: Boon or Bane?

G2

Discover the impact of AI copilots on enterprise testing and how it can shape the future of automated testing processes.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Use This Simple Pivot To Reopen a Cold Sales Conversation

Membrain

Every salesperson is familiar with the experience of prospects going cold for no apparent reason. They think they’re hot on the tail of something valuable, and then the person stops responding.

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AI in CRM: The New Language of Customer Engagement

G2

Artificial intelligence (AI), an inevitable part of our lives now, can actually be the answer to keeping pace with your customers' ever-increasing demands.

CRM
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Hunting Alpha in GTM Strategies with Brendan Short

Predictable Revenue

As Brendan Short explains, the future of GTM isn’t about lists of thousands but targeting the right 50 accounts this week. The post Hunting Alpha in GTM Strategies with Brendan Short appeared first on Predictable Revenue.

GTM
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Navigating the MarTech Maze: Ana Mourão’s Journey in Digital Leadership

G2

Change is hard. Just as the Grinch initially loathed Christmas, transformation can feel daunting in the fast-paced Whoville of marketing. But once you overcome this massive hurdle, you experience a transformative character arc as a leader and as an organization.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Stability: A Critical Business Metric for 2025

The Advantexe Advisor

The last 5 years have seen some of the most chaotic and transformative changes in the way businesses operate since the dawn of commerce. We’ve had a global pandemic, runaway inflation, devaluation of currencies throughout the world, supply chain meltdowns, geopolitical unrest, natural disasters, unprecedented weather events, and wars and several continents.