Fri.Jan 05, 2024

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Are Your Salespeople ATMs?

Anthony Cole Training

Bank ATMs (Automatic Teller Machines) have been around for a while.According to Investopedia, Barclays Bank of London in 1967 was the first to have an ATM in use. I remember using my first ATM – Jeanie Machine – in Cincinnati in 1979. But the ‘ATMs’ I’m referring to have been around, well a long, long, long time.

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Exploring the Impact of Long-Form Content versus Short Form Media in the Digital Era

Iannarino

Unveiling the depth and value of long-form content in a world captivated by TikTok and Instagram.

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Trending Sources

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94% of Google SGE links are different from organic search results, study finds

Search Engine Land

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why we care. Google SGE is expected to reduce organic traffic significantly to websites for many keywords because searchers will be able to get the answer directly in Google’s AI-generated answer.

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SaaStr + 20VC: Why 2024 Will Be Better, But Only So Much, For SaaS. And A Few Worries.

SaaStr

So Harry Stebbings and I got back together for the first 20VC of 2024! Will IPO windows open in 2024? Will Stripe and Databricks go public? Did Figma kill the M&A market in 2024? Will LPs allocate to new venture managers? Will many venture firms slowly die? This is the ultimate show with Jason M. Lemkin , Founder SaaStr on what the f happens in 2024 with many predictions… 1.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The opportunities for AI in digital asset management

Martech

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential is unlimited. This is both exciting and concerning. It forces us to think about the potential in terms of actual processes right across the marketing function.

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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR. Together they discuss: Scaling outbound sales and SDRS (sales development representatives) from 0 to $100M and beyond How to hire the right outbound sales team The SDR interv

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What to Make of The Jobs Report from a Business Acumen Perspective

The Advantexe Advisor

I have been asked several times today about our reaction – from a Business Acumen perspective – to the surprising jobs report that came out this morning so I figured I would write a quick blog for your weekend reading. If you didn’t see it, the United States economy added more than 216,000 jobs in December 2023, which is a very strong showing that exceeded many forecasts and emphasized that the labor market remains smoking white hot.

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TikTok ‘planning to rival Amazon with major U.S. expansion’

Search Engine Land

TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 billion this year. Why we care. TikTok Shop is a prime opportunity for brands as 83% of users make purchase decisions on the platform. If TikTok is planning a major expansion, marketers will benefit from being able to showcase their products to a larger engaged audience in the States, maximizing ROI.

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How to Win Over Software Buyers Who Are Actually In-Market

G2

For demand-gen marketers like myself, we know that finding and reaching in-market buyers can feel like searching for a needle in a haystack. And that’s not too far off from what’s happening — considering that just 5% of your ideal customer profile (ICP) is in-market at any given time.

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Navigating the Leadership Landscape

Sales Pop!

I’m over the moon to share some golden nuggets from my recent podcast featuring the brilliant Dr. Keith McNally , a leadership coach, author, and US ambassador for Be Happy for Nothing. Our conversation was a deep dive into his impactful book, “Walking the Path: A Leader’s Journey,” which seamlessly weaves together a fable, leadership insights, and interactive journaling.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Customer Onboarding Made Easy: How Emails Help Build Lasting Relationships

G2

Imagine walking into your favorite neighborhood coffee shop. You take in the aroma of your perfect blend as you are l greeted by a barista who not only knows your name, but remembers your usual order. With a smile, you are invited to enjoy a delicious pastry with a cup of your favorite brew.

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6 AI Hacks for Inside Sales Reps [+Easy Steps]

Hubspot

As a small business owner myself, harnessing AI for inside salespeople has been rattling around in my mind since the launch of ChatGPT. It’s been pretty exciting to see the creativity that people all over the world are bringing to AI to improve their processes, create new services, and make being in business more fun and profitable. So here we are — a little over a year after OpenAI changed the landscape of what can be sped up or fully automated for anyone using the internet.

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Pushing Sales Productivity: A Sales Enablement Strategy That Does More With Less

Highspot

Right now, companies can’t afford a misaligned or underperforming sales team. No matter your industry, you feel the economic pressure to do more with fewer resources. This is our reality and, given the premium value private and public markets are placing on profitability and efficient growth, our “new normal” is likely to continue for some time. So, sales productivity is now paramount – success requires maximizing sales outcomes with the least amount of wasted resources, including time and effor

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Reliable & Powerful Hard Disk Data Recovery Expert for Windows PC

The Digital Technology

Is it feasible to retrieve data from a hard drive that has been wiped or lost? Yes, professional hard drive or hard disk data recovery software can recover lost or destroyed files.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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4 steps to turn a prospect into a loyal customer

Martech

In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the four next steps that will help you convert them into a sale and how to grow the relationship once you’ve done that. 1. Filter Having proven your value to the customer(s), you now deepen the relationship with engaged prospects.

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How Much ‘Sales’ Should be in Product-Led Sales

Sales Hacker

Happy New Year! 2024, we’re officially here. This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. There is room for combinations in different parts of your GTM motion. The challenge comes down to knowing when and how much. When and how much product exposure is needed for people understand what you do… When and how much human interaction to add value… To help with this, I’m sharing insight on factors to

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What Is Inbound Sales? Strategies and Best Practices

Salesforce

As a sales executive, I was disheartened to hear that nearly seven out of 10 sales professionals say their jobs are harder now, according to the State of Sales report. Yet nearly the same number of sales leaders admit their teams are taking fewer risks to change their situation. If your organization is facing the same challenges, consider a different approach: inbound sales.

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Machines Will Speak to Us in Our Own Language, and Other AI Predictions

Salesforce

What will generative AI mean to small companies in 2024? Will employers address the AI skills gap with any real urgency? What’s the one thing that could doom AI initiatives? We asked artificial intelligence (AI) leaders from Salesforce and beyond to tell us what they see in store for generative AI in 2024. Here are their AI predictions. For corporate boards, AI will become the top tech priority “As regulations become more focused on topics like liability and copyright for AI, the technology will

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr