Martech

NOVEMBER 19, 2024

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.

CRM 129

CRM Contact Pipeline Follow-up 129

SaaStr

NOVEMBER 19, 2024

Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention? The best tactic I’ve ever seen is a simple combination of 3 things: Measure it , Segment it , and Drive it Down — Irrespective of Where It is Today. Churn is a bummer, and high churn is bad. But I’ve yet to work with a SaaS company that can’t improve. First, measure Churn.

Start-ups 110

Start-ups Meeting Customers 110

Sales Hacker

NOVEMBER 19, 2024

Phil Hernandez is the VP of Sales Services at TaskUs. He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. He possesses an unwavering commitment to mastering sales systems and demonstrates expertise in orchestrating organizational change aimed at cultivating high-performance revenue teams. His diverse industry background ranges from Tech/SaaS, Big Data, Adtech/Media, and CPG.

GTM 114

GTM Process Strategic planning Drivers/motivators 114

Iannarino

NOVEMBER 19, 2024

Allow me to paint a vivid picture of the rapidly evolving sales landscape—buyers are more informed, technology is advancing, and competition is fiercer than ever.

Sales 254

Sales Technology Technology 254

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

NOVEMBER 19, 2024

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising.

Cross-sell 75

Cross-sell Legal Contract Sales 75

Salesforce

NOVEMBER 19, 2024

So you’ve developed a great product, and you’re feeling confident about the value you’re bringing to market. But the competition is fierce, and you’re not sure how to attract customers. Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate.

Price 52

Price Profit margin Territory Cross-sell 52

TaskDrive

NOVEMBER 19, 2024

Learn about time investment, ROI, and why traditional marketing may be costing you more than it’s worth. Find out how to avoid common mistakes and create a smarter strategy. The post Why Content Creation Is Essential for Business Growth: Costs, ROI, and Common Mistakes appeared first on TaskDrive.

Growth 52

Growth Lead generation Education 52

Martech

NOVEMBER 19, 2024

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.

B2C 128

B2C B2B Drivers/motivators Campaign 128

Partners in Excellence

NOVEMBER 19, 2024

I grew in my career establishing myself as a “Problem Solver.” Finding and fixing problems was like a scientific challenge, which matched my training as a theoretical physicist. I proactively sought problems and challenges and worked to solve them. At first it was as a seller working with my customers. I’d wander the halls of Citicorp and Chase Manhattan bank, talking to people, looking for problems.

Promote 126

Promote Quota Clients Presentation 126

SaaStr

NOVEMBER 19, 2024

Most startup companies in earlier stages don’t have the most mature product. While differentiating your product against the competition is important, you have to differentiate yourself elsewhere as you build your company. This is where customer success comes in. Drata VP of Customer Success Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customer success from 0 to 5,000 customers.

Customers 116

Customers Gaming Up-sell Service 116

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Salesforce

NOVEMBER 19, 2024

Little moments can make a big difference in life. A personalized reminder for an item left in your cart. A helpful text message that helps you navigate the healthcare system. MomentMarketers are practitioners, brand leaders, and operations professionals who strive to create these seamless and exceptional customer experiences. They use data and AI to deliver great campaigns, elevate customer engagement, and help their companies grow.

Healthcare 64

Healthcare Networking Education Campaign 64