Iannarino
SEPTEMBER 15, 2023
Every year, usually at the sales kickoff meeting , a sales organization will provide training. If they provided negotiation training last year, this year they might focus on discovery. There are several reasons to use a different approach, especially if you want to improve your win rates. Not every salesperson needs training on discovery, even though there is nothing wrong with a refresher.
Search Engine Land
SEPTEMBER 15, 2023
Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.
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Martech
SEPTEMBER 15, 2023
Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is all about momentum. At our firm, we have to continually emphasize that results take time, but consistency and quality always yield results. Buyers still have needs during a slump, but they’re more careful about who they’ll buy from and how much information they require to pull the trigger.
Search Engine Land
SEPTEMBER 15, 2023
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possib
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
SEPTEMBER 15, 2023
Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Customer Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $4.09 per share compared to estimates of $3.98. It also reported record revenue of $4.89 billion versus expectations of $4.87 billion. Dig deeper: How Homethreads is leveraging data to create a new customer experience Adobe Customer Experience Cloud brought in $1.2 billion this quarter, roughly flat
Search Engine Land
SEPTEMBER 15, 2023
The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue to roll out for the next two weeks, everyone wants to know what to expect from this update. Thankfully, Google dropped some clues in its revisions to its search documentation about what has changed with the Google helpful content system.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 15, 2023
Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective.
G2
SEPTEMBER 15, 2023
At the beginning of the summer, I walked into G2’s corporate headquarters in Chicago, wide-eyed and nervous about whether I had gotten the business casual outfit right.
Search Engine Land
SEPTEMBER 15, 2023
Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.
G2
SEPTEMBER 15, 2023
So you have the data. What’s next? Find out what building blocks create a dataset and how to create datasets that adhere to quality standards every time.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
SEPTEMBER 15, 2023
Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a hot yoga class in Orlando, Fla. Shortly after his passing, fans were shocked to see the father of three described as “useless” in an obituary published on MSN.
The Digital Technology
SEPTEMBER 15, 2023
All the window users out there must have probably encountered error quotes that might frustrate you. One of the common error codes with which many users are struggling is microsoft error code 0x0. This is a cryptic combination of numbers … What is Microsoft Error Code 0x0?
Search Engine Land
SEPTEMBER 15, 2023
Peak seasonality is here. It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. When this happens, queries, traffic, sales and (fingers crossed) your conversions increase noticeably compared to the rest of the year. This almost definitely will lead to more optimizations, reporting, forecasting, analyzing and the dreaded influx of meetings (many of which could honestly be emails).
SaaStr
SEPTEMBER 15, 2023
Freshworks is a successful public SaaS company that has a humble beginning in the small town of Chennai, India. Founder and CEO Girish Mathrubootham shares five big bets that paid off as he scaled this multi-product company. Keep reading to discover Mathrubootham’s key decisions in launching and scaling a company, which include: Betting on inbound while going global Hiring talent when talent is hard to find Going multi-product early on Layering a sales-led motion on top of a product-led motio
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Hubspot
SEPTEMBER 15, 2023
As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software. If you think a CRM is an expensive tool only for large businesses, think again.
Martech
SEPTEMBER 15, 2023
Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and Adobe Marketo Engage. Previously, emails containing such content had to be deployed to Salesforce and Marketo in order to be reviewed. The aim: time-saving.
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