Iannarino
MARCH 31, 2023
When we assess the sales performance of the sales organization, we measure their results against their sales targets. The general objective of most sales organizations is net new revenue growth, but the sales force may have multiple sales objectives. These include new logos, competitive displacements, increased profits, and cross-selling new products or services.
Anthony Cole Training
MARCH 31, 2023
Today's topic: March Madness, the ongoing search for bracket and sales pipeline predictability. The March Madness tournament can be somewhat predictable, but upsets are expected. In the world of sales forecasting, you have the same problem!
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Martech
MARCH 31, 2023
Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. That’s why as martech professionals, we need to develop our skills and knowledge constantly. It is also necessary to build various capabilities beyond your domain expertise. Take advantage of opportunities to develop interpersonal skills.
SaaStr
MARCH 31, 2023
Dear SaaStr: What are the benefits and drawbacks of having co-CEOs? Like many things, my thinking on this has evolved over time. I used to think having co-CEOs was almost always plainly a bad idea. And clearly, it’s still quite rare. But now I think maybe it’s only a bad idea when done for the wrong reasons. The drawbacks of co-CEOs are large and clear: No one knows who the boss is.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Heinz Marketing
MARCH 31, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up. Last month I covered how to optimize your email deliverability by carefully building your audience and segmenting your lists – check it out.
Martech
MARCH 31, 2023
Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “Honestly, my partner Christine and I wear all the hats,” said Paaske. “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” Modern marketing is a many-headed beast.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
MARCH 31, 2023
Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “Honestly, my partner Christine and I wear all the hats,” said Paaske. “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” Modern marketing is a many-headed beast.
Search Engine Land
MARCH 31, 2023
Did you know Google can now detect if scammers are overlaying fake phone numbers in user-contributed photos within Google Maps and automatically detect and block those photos from displaying on business listings within the local search results? Google has released some information on its efforts to combat fake content and reviews in Google Maps and local search.
Partners in Excellence
MARCH 31, 2023
OK, I confess, every once in a while, when I need to do something completely mindless, I go to YouTube, watching a 3 Stooges clip. There was one scene that played in dozens of variations, it’s a frustrated Curly saying, “I’m trying to think, but nothing happens… ” Too often, in the spirit of improving efficiency and productivity, we seek to eliminate critical thinking and analysis from the work sellers do.
Search Engine Land
MARCH 31, 2023
You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction that aligns with your goals and the impact you want to create.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Partners in Excellence
MARCH 31, 2023
Have you ever been late to a party? It’s always, at least for me, a little difficult. Arriving late to a party has all sorts of downsides. Probably, to some degree, the hosts are a little disappointed. Perhaps they feel a little disrespect because you didn’t arrive close to the time noted on the invitation. They don’t hold the start of the party until you arrive, they get the party started when they want, with whoever is there.
Search Engine Land
MARCH 31, 2023
Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search marketers have several responsibilities and face a variety of challenges related to their roles and the technology they use, our survey shows that the majority of search marketers are satisfied with their work.
Accent Technologies
MARCH 31, 2023
The post Keep the Heart in Sales Performance: How to Measure Sales Performance in a Human Way appeared first on Accent Technologies.
Search Engine Land
MARCH 31, 2023
Google Bard just got an upgrade. By incorporating Google’s PaLM language models, Bard is now better at math and logic responses. “Today I wanted to share that we’ve improved Bard’s capabilities in math and logic by incorporating some of the advances we’ve developed in PaLM,” Jack Krawczyk, the Google executive leading up Bard and Google’s AI efforts, said on Twitter.
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Accent Technologies
MARCH 31, 2023
The post What is Marketing Enablement? Definitions, Examples, and Why it’s So Important appeared first on Accent Technologies.
Search Engine Land
MARCH 31, 2023
Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by and take massive revenue hits as paid placements decline. We don’t yet know what they will roll out to capitalize on AI-powered search – or when exactly users will see ads in this AI-powered experience.
Accent Technologies
MARCH 31, 2023
The post 5 Ideas to Improve Your Sales Enablement Strategy appeared first on Accent Technologies.
Search Engine Land
MARCH 31, 2023
I know what you’re thinking. “I’m going on a trip to Cape May, NJ and need a true ‘hidden gem’ of a travel guide.” Well, if by some extreme fluke, you see one of BuzzFeed’s AI-assisted content in your search results, here’s my recommendation: avoid it. That’s because BuzzFeed has published 20 low-quality travel articles under the byline “As Told to Buzzy.” They’re all super formulaic and written in the first-person point of
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Accent Technologies
MARCH 31, 2023
The post 11 Types of Influential Sales Enablement Content appeared first on Accent Technologies.
Sales Pop!
MARCH 31, 2023
Today, we face a rather nasty armed conflict in Eastern Europe, upsetting life, commerce, and supply chains worldwide. My hope is that this will not be the beginning of World War III. It’s not the first time, by any stretch, that such a disaster has plagued us in such a way. Therefore we need to take a look back in history—i n particular at a very similar conflict that took place in 1860.
Accent Technologies
MARCH 31, 2023
The post Understanding the Modern B2B Sales Cycle appeared first on Accent Technologies.
Accent Technologies
MARCH 31, 2023
The post 12 Sales Enablement KPIs: How to Measure Success appeared first on Accent Technologies.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Accent Technologies
MARCH 31, 2023
The post How to Deepen Client Relationships in the World of Investment Banking appeared first on Accent Technologies.
Accent Technologies
MARCH 31, 2023
The post A Simple Plan to Measure Marketing Content Effectiveness appeared first on Accent Technologies.
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