Iannarino
AUGUST 8, 2023
Mark Twain once said that someone who doesn’t read is no better off than someone who can’t read. Yet, here we are in the third decade of the 21st century and we are post-literate. Most people you learned about in school—due to their accomplishments—were readers. They studied what was written before they were born, including the Greeks, the Romans, and the many great thinkers through time.
Understanding the Sales Force
AUGUST 8, 2023
We were at the Zoo when we came upon this particular monkey. He was holding on to the chainlink fence with both hands and both feet – probably not very unusual for a monkey, but he was sitting on a basketball! So the monkey is following a traditional methodology for hanging on, but being authentic, allowing his silly personality to come through, and getting those who were interacting with him to laugh.
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Martech
AUGUST 8, 2023
Media buyers don’t know much about bid shading and it’s costing them $6.6 billion annually, according to a recent study by AI adtech company Cognitiv. What it is. Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers.
SaaStr
AUGUST 8, 2023
So there’s a sort of org chart you’ll probably end up with at least twice as you start scaling in SaaS: The “Headless” Sales Org. What’s that? It’s a bunch of sales reps without anyone to manage them other than … you. There are basically two times I see this happening, and it happens to most of us: First, when you are just getting going, and doing founder-led sales, you start off “Headless” Your job as founders is to close the first 10, 20, 50 customers yourself, then bring on a few reps, then
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
AUGUST 8, 2023
ChatGPT and its AI-driven cousins have created a ton of discussion about the future of content. What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. That’s not for lack of technology. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT.
SaaStr
AUGUST 8, 2023
We’re doing a new series on SaaStr on what break-out SaaS startups, scale-ups and leaders are seeing out there and first up is Michael Grinich, CEO of WorkOS. Our deep dive includes: What it takes to be “enterprise-ready” today Build vs. Buy in 2023 The stakeholders in a B2D motion Nailing pricing as you go upmarket And much more! You can dig in below now and soon on the pod: The post Michael Grinich, CEO of WorkOS: What It Takes To Sell In the Enterprise Today appeared first o
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
AUGUST 8, 2023
The role of finance in SaaS is changing. No longer are finance teams the traditional “bean counters” of ages past. Instead, due to a decade-long exodus from Wall Street, the strategic CFO has burst onto the tech scene. IVP Partner Michael Miao explains, “The role and the scope of the modern finance team has changed dramatically in the last decade. I think what we’re seeing in all of our portfolio companies and tech at large is that finance is increasingly seen as strategic, and they now have a s
Martech
AUGUST 8, 2023
Acura’s real-life recreation of Uncle Noboru’s garage and Integra S Type from “Chiaki’s Journey” web series. Image: Acura. The high-performance Integra Type S, part of Acura’s bestselling Integra lineup, is an even bigger hit online than in dealers’ showrooms. It’s a star of Acura’s wildly popular animated web series, “Chiaki’s Journey,” now in its second season.
Search Engine Land
AUGUST 8, 2023
Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. It’s important to stay up-to-date with Google’s latest features, and test them, so that you can gain early learnings to help shape your campaigns
Hubspot
AUGUST 8, 2023
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sales is, in large part, the art of establishing trust in a tight window. Any prospect who buys from you is trusting that your solution is the best possible fit to suit their needs and that you‘re selling it because you sincerely believe that — but legitimate trust isn’t rooted exclusively in goodwill and friendliness.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
AUGUST 8, 2023
When you think of Facebook and Instagram Ads , you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t mean you can’t use Meta Ads for lead generation. From B2B tech companies to professional and local services, there’s no reason you can’t use the world’s largest social network to generate a pipeline for your business.
Predictable Revenue
AUGUST 8, 2023
Michelle Vu joins the Predictable Revenue Podcast to discuss: Conscious Leadership, Collaborative Culture, and the Six Pillars of Culture. The post Conscious Leadership and Collaborative Culture with Michelle Vu appeared first on Predictable Revenue.
Search Engine Land
AUGUST 8, 2023
X, formerly known as Twitter, has been failing to pay content creators that signed up for its ad revenue sharing offer. The Elon Musk-owned platform claims it underestimated how popular the program would be, and so needs more time to review things before processing payments. An estimated payout date has not yet been confirmed, however, X originally said it would occur the week of July 31.
The 5% Institute
AUGUST 8, 2023
In any organization or group, a good leader plays a pivotal role in steering the team towards success and fostering growth. But what are the key qualities that make a leader effective and inspiring? In this article, we’ll delve into the essential attributes that define a remarkable leader and explore how these traits contribute to achieving both individual and collective goals.
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Search Engine Land
AUGUST 8, 2023
Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. It has links to websites, text, images, featured snippets, and videos. “SERP” has been used in search marketing for more than two decades. In chat, an input is a prompt.
Salesforce
AUGUST 8, 2023
To create a great Salesforce solution, you need to understand users and their contexts. But, this discovery stage often suffers budget and time constraints that can put a project at risk. This is where generative AI opens up countless possibilities to streamline and accelerate the strategic design process. Now, challenge framing and project scoping don’t have to be a luxury.
Search Engine Land
AUGUST 8, 2023
Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue? Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? We’ve all been there. This article will help you find a way to get away from vanity metrics and determine the SEO metrics that matter. We know they do because: We’ll let our customers define these – so if they matter to our customers, they should matter to us.
G2
AUGUST 8, 2023
Referral traffic can be immensely valuable to drive qualified users to your site. This article breaks down how to find G2 referral data and why it matters.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
AUGUST 8, 2023
Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million.
G2
AUGUST 8, 2023
If you're new to the world of containers, Kubernetes and Docker are two terms you've probably heard of but may not be aware of their distinctions yet.
The Digital Technology
AUGUST 8, 2023
When it comes to developing mobile apps, Flutter has shown itself to be the most effective framework. Google’s Flutter has quickly become the preferred choice among developers because of its sleek UI and short development cycle.
The 5% Institute
AUGUST 8, 2023
In the realm of customer service, the phrase “the customer is always right” has become a mantra for businesses across the globe. However, is this saying an unquestionable truth, or is there more complexity beneath the surface? This article delves into the concept and uncovers the truth behind the notion that the customer is not always right.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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