Iannarino
JUNE 21, 2023
If you are a sales leader or a sales manager, you may not know how your sales force prospects. Then again, you may know, and you may believe they are prospecting in a way that is effective. You may also see a lot of emails from salespeople and believe you are doing what other sales organizations are doing to create a first meeting.
Martech
JUNE 21, 2023
The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. Everyone’s ready for that, right? We’ve all transitioned to GA4, briefed stakeholders on the new metrics and triple-checked how GA4 data interacts with your other technologies, right?
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Membrain
JUNE 21, 2023
We all know that you have to invest in marketing and sales in order to grow your company. But do you know how much you should be investing for the percentage of growth you’re achieving?
Martech
JUNE 21, 2023
Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Pop!
JUNE 21, 2023
Introduction In the interconnected digital landscape, our identities are no longer confined to the physical realm. They have expanded into the virtual domain, where we navigate a complex network of online platforms, social media profiles, and digital interactions. The concept of digital identity is ever-evolving, shaping how we present ourselves, connect with others, and engage with the world.
David Meerman Scott
JUNE 21, 2023
For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
JUNE 21, 2023
Not long ago, I wrote about Coaching Is A Language. Since writing it, I’ve had a lot of interesting conversations–and workshops on the language of coaching. Fortunately, it’s very different than my college language classes in conjugating verbs, learning gender categories for nouns, and endless drills repeating the same phrase over and over until I had the pronunciation correct.
SaaStr
JUNE 21, 2023
$100M ARR doesn’t happen overnight. Founders are responsible for ensuring a startup always has enough money, setting the vision for the company, and driving things forward. It seems simple enough, but it’s not always easy, as founding CEO and co-founder of LaunchDarkly, Edith Harbaugh, learned firsthand as she took the company from zero to over $100M.
G2
JUNE 21, 2023
Generative AI is here to stay. Learn why generative AI is the future of e-commerce and the advantages adopting it can offer your commerce-driving team.
Heinz Marketing
JUNE 21, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. In this bumpy landscape, holding onto your customers isn’t just a goal – it’s a survival tactic. From the rapid pace of technology to unexpected events like the pandemic, the challenge of customer retention is real and it’s tough.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
JUNE 21, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space.
Search Engine Land
JUNE 21, 2023
Google has launched a new report within Google Search Console to see how well you perform with the INP, Interaction to Next Paint, Core Web Vital metric. As a reminder, Interaction to Next Paint (INP) will replace First Input Delay (FID) as a metric for Core Web Vitals in March 2024. Google launched this new report today to allow site owners to prepare for the upcoming change.
SalesProInsider
JUNE 21, 2023
Virtual prospect meetings became mainstream in 2020 because we didn’t have a choice. Yet, while they were forced, there seemed to be a “magic” to these virtual sales meetings because we no longer had to travel, only had to focus on our appearance from the waist up, and could work with anyone anywhere! That’s why virtual meetings stuck. Though they aren’t necessary these days, virtual selling has stuck around and grown in popularity.
Search Engine Land
JUNE 21, 2023
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers can accurately measure their brand’s total sales both on and offline using Store Sales, helping them to better optimize bids for in-store reven
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Predictable Revenue
JUNE 21, 2023
Dean Yim delves into a fascinating realm where sales leadership, salespeople, and founders converge. The post Sales Experiments & Customer Development Insights with Dean Yim appeared first on Predictable Revenue.
Search Engine Land
JUNE 21, 2023
Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Advertisers can expect big changes to their Microsoft Advertising accounts in the coming months, as new policies and resources start being introduced from July 1. Why we care: Advertisers will potentially need to take action depending on how their brands are impacted by the updates.
Predictable Revenue
JUNE 21, 2023
Dean Yim delves into a fascinating realm where sales leadership, salespeople, and founders converge. The post Sales Experiments & Customer Development Insights with Dean Yim appeared first on Predictable Revenue.
Search Engine Land
JUNE 21, 2023
Are you looking to get more leads for your business on Facebook ? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign. This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The 5% Institute
JUNE 21, 2023
Leadership is a vital aspect of any organization or group. It plays a crucial role in guiding and inspiring individuals towards a common goal. Effective leaders possess certain characteristics that enable them to lead with authority, influence, and integrity. In this article, we will explore the key characteristics of leadership and how they contribute to the success of individuals and teams.
Search Engine Land
JUNE 21, 2023
As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can make a real difference in performance but take time to complete. Fortunately, not every optimization has to be a weeks-long project.
Salesforce
JUNE 21, 2023
The world of generative AI and large language models (LLMs) balloons at a pace so fast it’s making us dizzy. For UX designers, this means keeping up to speed on the technology while understanding the new paradigms of interactions. So, how do you lead designers into this new frontier that brims with ambiguity? As a design leader, I’ve experienced the dawn of many new technologies, including mobile apps, chatbots , voice-enabled devices, and more.
Search Engine Land
JUNE 21, 2023
Artificial intelligence (AI) is a well-known technology in SEO , as it’s been used by Google for years to power its search engine. Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and started embracing AI as a central focus. AI and machine learning (ML) now play a vital role in their core product offerings.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
RAIN Group
JUNE 21, 2023
Don’t be surprised to bump into discussions around metrics at any gathering of sales enablement professionals. Measuring the success of sales training and enablement initiatives is top of mind for these folks, and rightly so.
Search Engine Land
JUNE 21, 2023
Every business owner wants to get positive reviews. But apart from their feel-good potential, reviews serve another important function that’s sometimes easy to overlook: they can actually help boost your business in search engine rankings. The “ New Business Guide to Google Reviews ” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search.
PandaDoc
JUNE 21, 2023
Invoices and bills are two sides of the same coin. Essentially, both documents are: Created to show proof of payment request. Made with the specific purpose of requesting payment. Required so that businesses can get paid. Created by the seller or the merchant who sold the product or service. So, it’s established that in the Venn diagram of payment-related documents, invoices and bills merge together in many ways.
Hubspot
JUNE 21, 2023
Salespeople need to be able to neutralize and move past buyer objections to be successful, but there's a distinction between objections and brush-offs. An objection is a legitimate concern that could threaten a deal, while a brush-off comes from a less genuine place — it's a knee-jerk reaction prospects raise when they want to quickly and abruptly end a sales call.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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