Sales Hacker
JANUARY 13, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Partners in Excellence
JANUARY 13, 2025
Recently, I was coaching a seller on a critical call he was about to make. His strategy to engage the CRO was to lead with AI and the capabilities it enabled in the product he was selling. “Why are you leading with this,” I asked. “I’ve noticed in my research that he talks a lot about AI, I thought that would be a good way to engage him!
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SaaStr
JANUARY 13, 2025
By the end of the year, AI should kill the classic human SDR/BDR screening inbound leads Its just a horrible experience for the prospect waiting days for a 20 year old entry level sales rep to get back to you and get on the phone to qualify you out or send you to an AE — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 10, 2025 Perhaps the single worst experience in B2B sales is Contact Me.
Salesforce
JANUARY 13, 2025
Managing vast amounts of data is daunting. With millions of records to handle, maintaining high data quality, compliance with regulations , and streamlining processes can seem overwhelming. Yet these tasks are essential for any organization striving to stay competitive and efficient. In fact, data quality is a top priority for analytics and IT leaders.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Martech
JANUARY 13, 2025
Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This underscores a deeper disconnect across digital channels. These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers.
Salesforce
JANUARY 13, 2025
Artificial intelligence (AI) has left no stone unturned to help small and medium-sized businesses (SMBs) in marketing. From data-driven campaigns, automating processes, and optimizing social media strategies, your marketing efforts can be tripled using AI. In fact, 67% of marketing leaders already believe that AI will help them better understand their customers and boost overall growth.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
JANUARY 13, 2025
Scalability can make or break a business. Youre either growing with demand or facing the risk of performance slowdowns, system outages, lost revenue, and unhappy customers. While implementing scalability across an organization can seem like an enormous task, its doable. And the first step to becoming a scalable business? Learning from others. In a recent panel discussion, IT leaders shared their scalability journeys and valuable lessons learned about streamlining operations, improving performanc
Martech
JANUARY 13, 2025
Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit a martech team and its broader organization. Fortunately, there are many aspects to an individuals career that avail themselves to provide diverse insights.
Salesforce
JANUARY 13, 2025
Whether youre running an e-commerce platform preparing for Black Friday or a SaaS solution onboarding a wave of new users, handling high demand without compromising app performance is critical to keeping customers happy. Happy customers are one thing, but loyal customers? Youll need to consider performance testing tools think of scale testing as your stress test for success, with success being the ability to deliver a consistent, quality user experience.
Martech
JANUARY 13, 2025
Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand. But theres just one catch: images can have a negative impact if they slow things down. Large, unoptimized images slow down your sites loading speed especially on small screens which can frustrate visitors and increase bounce rates.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Salesfolks
JANUARY 13, 2025
The G-zero world may feel chaotic, but its also a landscape teeming with opportunity. By embracing localization, leveraging technology, and staying ahead of geopolitical trends, sales professionals can carve out success in this new order.
Martech
JANUARY 13, 2025
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
SaaStr
JANUARY 13, 2025
Per Carta, last year a full 20% of all VC rounds were down rounds, i.e. priced at less than the last round price. While this seems high to me, one thing is clear: the “down round” like layoffs has become normalized in tech. Valuations can go up and down. Not only up in start-ups. Downrounds are still harder to raise than you might think.
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