Iannarino
FEBRUARY 14, 2024
For fourteen years, I have written and published a daily post. When I started, I wrote long posts that were poorly edited, but contained important ideas and strategies. Later, I started to write 500-word posts, as I was trying to make it easier for the reader to read my work during their busy day. For some number of years now, I have crafted a daily post of roughly 1,000 words.
Search Engine Land
FEBRUARY 14, 2024
Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA).
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Martech
FEBRUARY 14, 2024
When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That’s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an e
Search Engine Land
FEBRUARY 14, 2024
YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Post only feeds. Video and Short uploads from mobile. Product tagging. Creators in the YouTube Shopping Affiliate program can now tag products from participating merchants across in live streams, as well as videos and Shorts.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
FEBRUARY 14, 2024
Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report.
Search Engine Land
FEBRUARY 14, 2024
Reddit shows up 97.5% of the time in Google Search product review queries and accounts for nearly two-thirds of the slots reserved for Google’s Discussions and forums SERP feature, a new analysis finds. Why we care. Reddit can be a valuable resource for searchers but has an obvious spam problem. More than half of Reddit’s top-ranked threads have spam as the top comment, as called out in the analysis by author Glen Allsopp, who wrote that “Google’s promotion of them feels excess
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 14, 2024
Google Search currently has a bug when the local pack, the local search results box, is not being served in its desktop of mobile search results. This is affecting a lot of searchers right now and seems to have started at about 8:40 am ET on Wednesday, February 14. Some searchers are able to see the local packs but here in the United States and in many other countries, it seems the local pack is not rendering for any searcher.
Salesforce
FEBRUARY 14, 2024
Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers. If you’re thinking, Great!
Search Engine Land
FEBRUARY 14, 2024
Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. The results speak for themselves through boosted engagement, reduced costs, and streamlined operations.
Partners in Excellence
FEBRUARY 14, 2024
I had a frustrating evening. My mom has a very old Iphone. She wanted to get some new apps, but was struggling to get them on her phone. Normally, she can install these apps with no problems, but she needed help. I found the apps in the App store, clicked on “Get” and nothing happened. Eventually, I figured it out. She was on IOS 13 (she has a very old phone) and the apps needed a minimum of IOS 15.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
FEBRUARY 14, 2024
Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” How it works. The new feature works like anomaly detection, helping identify changes in data. But, there’s a key difference: while anomaly detection spots sudden spikes or drops, trend change detection focuses on slower changes happening over a longer time.
SaaStr
FEBRUARY 14, 2024
So times are tougher for some, but for the most part, not in leaders in Cloud security. Cloudflare is a great example. While it saw some slowdown last year, it’s now accelerating again with 2 record quarters of new bookings in a row. At ~ $1.5 Billion in ARR, it’s still growing 32% and it’s gotten pretty darn efficient, with 14% free cash flow margins now.
Search Engine Land
FEBRUARY 14, 2024
Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Why we care. Failure to take action within the next two weeks could result in the loss of critical advertising capabilities. Next steps. If you are a UA360 user, Google advises taking the following steps before the end of February to ensure a smooth transition to GA4.
SaaStr
FEBRUARY 14, 2024
Dear SaaStr: How often will a sales engineer also wear a customer success hat in an early stage of an SaaS startup? Pretty darn common. The “traditional” role of a sales engineer is to support the sales team through the close of a deal. And as you scale, the role should likely end there. Traditional customer success, and/or a specific team for deployments, can take the baton from there.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
FEBRUARY 14, 2024
Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.
The Advantexe Advisor
FEBRUARY 14, 2024
As we settle into the new year, some employees are also settling into new manager roles. Let’s keep the momentum of enhancing our skills and continue making this year the best year yet. At Advantexe, we recently spent the better part of a year researching and developing the re-launch of our core, Foundational Business Leadership training program that provides the critical skills needed for new managers to be successful.
Membrain
FEBRUARY 14, 2024
Tracking Key Performance Indicators (KPIs) can be a salesperson’s worst nightmare. Why should they have to meet arbitrary goals as long as they’re making the sales you hired them to make? This is especially painful when the KPIs don’t seem connected to outcomes.
Adaptive Business Services
FEBRUARY 14, 2024
I believe it was Bill Clinton who famously coined the phrase … “It’s the economy, stupid!” and he then rode those words directly into the White House. It would be nice to see that focus again right about now. The same can be said for the sales process. Proving that you have a proven process, one that delivers the highest levels of consistent results , why would you not wish to follow that?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Membrain
FEBRUARY 14, 2024
Tracking Key Performance Indicators (KPIs) can be a salesperson’s worst nightmare. Why should they have to meet arbitrary goals as long as they’re making the sales you hired them to make? This is especially painful when the KPIs don’t seem connected to outcomes.
Sales Hacker
FEBRUARY 14, 2024
The post How to Build and Execute a Signal-Based Sales System appeared first on GTMnow.
Hubspot
FEBRUARY 14, 2024
The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Plus, insights into how the best emails perform and what your audience wants from you. Ackerman’s top tips are listed below, with further industry insights, including the anatomy of the perfect sales email from five email experts.
Highspot
FEBRUARY 14, 2024
A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan? Sales Plan vs. Marketing Plan Marketing Plan Template: The Essential Components Sales Plan Template: The Essential Components Steps to Create a Sales and Marketing Plan What is a Sales and Marketing Plan?
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
The Advantexe Advisor
FEBRUARY 14, 2024
As we settle into the new year, some employees are also settling into new manager roles. Let’s keep the momentum of enhancing our skills and continue making this year the best year yet. At Advantexe, we recently spent the better part of a year researching and developing the re-launch of our core, Foundational Business Leadership training program that provides the critical skills needed for new managers to be successful.
Highspot
FEBRUARY 14, 2024
A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan? Sales Plan vs. Marketing Plan Marketing Plan Template: The Essential Components Sales Plan Template: The Essential Components Steps to Create a Sales and Marketing Plan What is a Sales and Marketing Plan?
Predictable Revenue
FEBRUARY 14, 2024
Collin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane, who shared game-changing insights The post Category Creation and Community Building with Sri Ganesan appeared first on Predictable Revenue.
Salesforce
FEBRUARY 14, 2024
Are you still grappling with how AI can make you more productive? We’re definitely thinking about the productivity question – and how we might design new AI-enabled experiences that make work easier. What helps is to consider the history of computing as the pursuit of ever more revolutionary ways to make it easier for humans to use computers. Up until this AI moment, most human-computer interactions have followed a conventional model of “apps that contain sets of functions and require much
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Sales Hacker
FEBRUARY 14, 2024
Join Jesse Williams, Founder of Stori, to learn how you can use messaging and positioning to actually impact your bottomline.
Search Engine Land
FEBRUARY 14, 2024
Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives Google’s systems a different mandate around spend, target metrics and profit. Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign to switch between strategies depending on where it’s at in the lifecycle.
Martech
FEBRUARY 14, 2024
As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers but crafting a roadmap for growth and innovation. When setting goals, Marketing Operations teams should consider crafting different sets of goals for two audiences: your public goals, which will be shared with your marketing and sales partners, and your
SaaStr
FEBRUARY 14, 2024
The landscape of customer success has been evolving rapidly. So much so that we seem to be releasing new content on customer success just about every week. Today we’re focusing on actionable insights you can use to drive down churn with customer success in today’s new era of SaaS efficiency. You Mon Tsang, CEO and co-founder of ChurnZero, Colleen O’Sullivan, VP of Integrated Customer Experience at Hubspot, and Jason Lemkin, SaaStr founder and CEO, give their take on where the custome
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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