Partners in Excellence
JUNE 12, 2025
We are obsessed with eliminating the friction! We want to create frictionless experiences. We fetishize efficiency. We leverage technology to do the work. We strive for easy. But what if we were to shift our point of view? What if we recognized that friction isn’t our enemy, but it’s our source of value? Permit me, for a moment, to revert back to my training as a physicist.
Force Management
JUNE 12, 2025
The AI revolution is coming fast – it’s reshaping industries, redefining workflows, and promising unprecedented growth to sales organizations. Yet, many leaders are hesitant to make a big bet on AI. The wrong move could cost you time, revenue, and credibility. With the right foundational strategy and the right tool, AI should be a sales force multiplier enabling your teams to sell faster and more proficiently, bringing more value to customers and more impact to revenue.
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Martech
JUNE 12, 2025
Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data released this week by TransUnion. According to the TransUnion analysis, the upside in ROAS from better targeting could be as high as 9x. TransUnion used real-world campaigns from 25 of its measurement clients across five verticals and found a widening performance gap as audiences became more targeted.
SaaStr
JUNE 12, 2025
Dear SaaStr: When Should I Hire My First AE? We’re said this many times over the years at SaaStr, and it’s as true today as then: You should hire your first AE (Account Executive) once you’ve closed at least 10-20 customers yourself as the founder. Not before. And even then, you have to stay in founder-led sales mode until you have 1-2 sales execs that are scaled and really hitting quota.
Speaker: Brendan Sweeney, VP of Global Sales at Allego
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry expert Brendan Sweeney for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Martech
JUNE 12, 2025
As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can backfire, damaging brand trust and exposing companies to reputational and regulatory risks. AI’s promise meets public scrutiny Summer is here, but it’s hard to forget how social media buzzed earlier this year over Meta’s AI-generated accounts like Grandpa Brian — complete with awkward
SaaStr
JUNE 12, 2025
The latest Gartner CMO Spend Survey dropped some sobering news: marketing budgets remain stuck at 7.7% of company revenue for the second year running. And it’s not just you. Marketing is getting … harder: 87% of CMOs experienced campaign performance issues in the last 12 months, with 45% reporting they sometimes, often, or always had to terminate campaigns early due to poor performance 47% of organizations report a large benefit from adopting GenAI for evaluation and reporting in th
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Highspot
JUNE 12, 2025
What happens when your buyers move faster than your sales process? That’s the question at the heart of Highspot’s recent webinar, The AI-Powered Buying Experience: How Digital Sales Rooms Accelerate Deals. The way people buy has changed. Today’s buyers are informed, decisive, and selective about how they spend their time. If your sales process can’t keep up, your buyers won’t wait.
Understanding the Sales Force
JUNE 12, 2025
Baseline Selling Coaching via Grok.com Getting great sales coaching is expensive – think $1,000/hour. But what if you could get Dave Kurlan’s coaching, on demand, as frequently as you want, for only $500/month? For Dave Kurlan’s sales coaching by Grok, using the Baseline Selling framework, log in to grok.com with an authorized access code (e.g., [NEW_CODE]).
Salesforce
JUNE 12, 2025
Disclaimer: All statistics mentioned in this article are sourced from the 6th edition of Salesforce’s Small and Medium Business Trends Report. Every year, hundreds of small and medium businesses (SMBs) , just like yours, start with high hopes of making it in a tough market, despite facing many challenges. And, every year, we’re here at Salesforce helping you stay up to date with the latest trends.
G2
JUNE 12, 2025
Explore the biggest data breaches from 2013 to 2024. Learn what caused them, who was affected, and the lessons learned about cybersecurity.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Salesforce
JUNE 12, 2025
Retail leaders are dealing with more complexity and uncertainty than ever. Today, 70% of retailers’ applications are disconnected, and they use over 44 different systems, on average, to run their businesses. This result? Shopping experiences feel clunky, inconsistent, and impersonal. To make it easier and more economical than ever to deliver a cohesive customer experience, we’re offering the full power of Salesforce with complete, all-in-one solutions — packed with features specifically tailored
Predictable Revenue
JUNE 12, 2025
Jacob’s post caught fire on LinkedIn: customer love, sharp metrics, and momentum. It was clear that we had to bring him back on the podcast. The post You Don’t Need More Features, You Need Perspective with Jacob Bank appeared first on Predictable Revenue.
Salesforce
JUNE 12, 2025
As Connections 2025 wraps up, the buzz around Commerce Cloud has been electric. Every summer, Salesforce Connections brings together the brightest minds in commerce and marketing for a few days of learning, networking, and idea sharing. But let’s not forget the fun—there’s plenty of that too! This year’s conference is especially noteworthy as it marks significant advancements in the commerce landscape.
SaaStr
JUNE 12, 2025
We’ve been saying for months that speed is the new moat in SaaS Sales with the advent of AI, and yeah, that’s still 100% true. But after digging into the conversation with Perplexity’s CBO Dmitry Shevelenko and host of the SaaStr CRO Confidential series (and former CRO at Brex), Sam Blond at SaaStr Annual, it’s clear we’re now quickly blown past the theoretical stage.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
SaaStr
JUNE 12, 2025
ChatGPT as the Universal Control Plane: Why Every B2B App is About to Become a Backend Service I haven’t logged into our CRM in 15+ years. Not my thing. Never will be. I appreciate our CRM, it’s just as the “CEO”, the “boss”, it’s not worth my time. Folks can just send me updates, such as they are. But asking ChatGPT about our sales performance?
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