Neuromarketing
AUGUST 7, 2023
Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising research shows there is at least one condition where such grouping can actually reduce the apparent value. Here’s the most surprising and counterintuitive part: the bundle may be seen as worth not just less [.
Iannarino
AUGUST 7, 2023
After a long pursuit, you have won your dream client. You have a signed contract, your operations team is executing, and you are pursuing your next prospective client. You have heard nothing from your team or your client, so you assume everything is going as planned—until your client calls to tell you they are having problems.
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Sales Pop!
AUGUST 7, 2023
In today’s dynamic and competitive business landscape, organizations recognize the critical importance of building a culture of innovation and creativity. This article will explore the significance of fostering an environment that values fresh ideas, encourages creative thinking, and embraces change. By cultivating such a culture, organizations can harness the collective power of their workforce and adapt to ever-evolving market conditions.
Partners in Excellence
AUGUST 7, 2023
I’m amazed at the number of sellers that really don’t believe their value proposition or value creation. How do I know this? They don’t know enough about what I’m trying to achieve to be able to articulate and quantify the value I should expect from their solution. They answer concerns I have with product capabilities, not what the solution means to me and my organization and what we are trying to achieve.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Salesforce
AUGUST 7, 2023
The exec summary Robots are coming … to some Salesforce offices. As an experiment to augment security teams, the Cobalt Robotics office robots (inherited from decommissioned Slack offices) recently started quietly roaming hallways to assist security by checking for: Security breaches Environmental issues, such as problems with heating or air conditioning Closed and locked doors The backstory you need With much news around artificial intelligence (AI) and how it can impact business, seeing robots
David Meerman Scott
AUGUST 7, 2023
The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft require moral soul searching. Just because you’re compliant with existing laws doesn’t make everything you’re doing right.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 7, 2023
OpenAI has published information about its new web crawler named GPTBot. You can read the documentation on GPTBot over here. What is GPTBot. GPTBot is OpenAI’s web crawler, used by OpenAI to crawl the web, consume knowledge for its AI features, such as ChatGPT, and use that to provide AI-generaterd answers to your questions. Useragent. GPTBot’s User agent token is “GPTBot” and its full user-agent string: is “Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compati
Martech
AUGUST 7, 2023
When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina. Its origins are in soccer, but it now runs field hockey and lacrosse programs as well.
G2
AUGUST 7, 2023
Google MUM is an AI update that would unravel a plethora of content resources like images, videos, and shippable products in return for search queries.
Martech
AUGUST 7, 2023
Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. The top five new ones are: Conducting a more detailed ROI analysis (38%) Spending more time researching purchase decisions (31%) Altering decision timelines based on changing business needs/priorities (24%) Spending more time using social media to
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
AUGUST 7, 2023
Dear SaaStr: Do CEOs of big companies answer and read emails by themselves, or their assistant? Are they working on a PC at all or are they just attending meetings? This is such a great question. I remember wondering the very same thing when my last startup was acquired by Adobe. Yes, I was a VP then, but there were SVPs and EVPs and Presidents and more above me.
Martech
AUGUST 7, 2023
Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. Other key findings include: Marketing automation was the most replaced martech application for the third consecutive year. 38% of all replacements were aimed at improving the customer experience.
SaaStr
AUGUST 7, 2023
SaaStr alum Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Jonah Mandel, VP of Sales and Customer Success at Capchase. Jay discusses what he felt AliBaba did extremely well to stay close to it’s customers as well as some of his tips that have helped him strive ahead, Jonah is now putting an onus on developing his team and discarding the growth at all costs mentality in favor of sustainability, precision, skill and nuance.
Search Engine Land
AUGUST 7, 2023
Google Merchant Center has started issuing a new warning for “inappropriate titles” The message appears to specifically apply to Google Discover and Demand Gen ads within Google Merchant Center. Product titles that fail to meet Google’s criteria face being penalised with restricted visibility in the US, according to a screenshot of the warning: Why we care.
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
SaaStr
AUGUST 7, 2023
Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. Jason Lemkin, Founder of SaaStr, and co-founders and CEOs, Eran Zinman and Roy Mann of the wildly successful monday.com chat with Startup For Startup about ARR, NRR, CAC, and what it takes to beat the odds in a tougher environment.
Search Engine Land
AUGUST 7, 2023
Google Analytics 4 reports now have additional customization capabilities through Match Types. Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting. Why we care. Filters help eliminate background noise and ensure that reports only show the data you actually care about.
Sales Hacker
AUGUST 7, 2023
Justin Welsh helped scale ZocDoc as the Director of Strategic Sales, and later joined PatientPop as the SVP of Sales. Justin currently has over 440k followers on Linkedin and Twitter, and 150k subscribers on the Saturday Solopreneur Newsletter. Justin is also an Angel investor and an advisor for early stage startups. Justin has bundled all of his learnings into 2 courses that he offers today: The Operating System Digital Course , teaching you how to build a viable meaningful business on Linkedin
Search Engine Land
AUGUST 7, 2023
Better keyword rankings. More traffic. Extra conversions from organic search. These are the KPIs used to measure SEO performance. But beyond growth metrics, there’s a key element that some consultants or agencies overlook when managing a client’s SEO campaigns: Preventing confidential client content from appearing in Google search results. When neglected, this might result in a breach of trust or expensive litigation that can ultimately end a client relationship.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The 5% Institute
AUGUST 7, 2023
In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful account manager. The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation. To thrive in this multifaceted role, an account manager must possess a diverse range of abilities.
Search Engine Land
AUGUST 7, 2023
TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the Digital Services Act, the platform is also going to provide users with additional reporting options and give more clarity to creators about its content moderation decisions.
Martech
AUGUST 7, 2023
It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work.
Search Engine Land
AUGUST 7, 2023
A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. There is also a new brand comparison visualization. “At a high level, Brand Authority combines Moz’s knowledge of search intent and search volume to calculate a score that reflects the total streng
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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