Tue.Apr 15, 2025

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Sharing is Caring – Profitably!

Engage Selling

Think back to your last sales kickoff. The speakers, the training—good stuff, right? But the game-changer? It’s the chatter among colleagues. For more strategies like this, check out my sales … The post Sharing is Caring – Profitably! first appeared on Colleen Francis - The Sales Leader.

Gaming 62
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Getting Closer to Your Customer in the New Normal

Salesforce

Today’s economy is turbulent. Geopolitical shifts, supply chain disruptions, and trade wars contribute to this. Rapid technological advancements in artificial intelligence (AI) also play a role. This roller coaster ride might seem like an anomaly. But all this turbulence, might very well become the new normal. Fasten your seat belts. The global marketplace is volatile.

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The Series A Landscape in 2025: Insights from Chemistry VC’s Ethan Kurzweil

SaaStr

At SaaStr Workshop Wednesday live , Ethan Kurzwiel, previously partner at Bessemer Venture Partners and now founding partner at Chemistry VC, took us through a deep dive of exactly where Series A funding is right now in 2025. And sign up for the next FREE Workshop Wednesday here. About Ethan Kurzweil Ethan is the founder of Chemistry VC, a focused early-stage venture firm that writes $3-30M checks with an average of $10-12M for Series A investments.

Growth 62
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How to prove the value of brand marketing without sacrificing ROI

Martech

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing?

Finance 99
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Four Ways to Get Your CRM Ready for AI-Driven Customer Service

Salesforce

Like many sports fans, I get excited about the Big Game but not just because it’s a fun showdown. It’s FanDuels biggest event of the year, with millions of users driving a massive surge in real-time gaming activity. FanDuel is a leading sports gaming company, offering sportsbook, fantasy, casino, racing, and other games to millions of users, and as the VP of AI, Automation, and Voice of Customer (VoC) Insights, my team is responsible for the customer service software that ensures a

CRM 90
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Dear SaaStr: In Consumption-Based Models, Should We Pay Out on Deals Closed or Usage?

SaaStr

Dear SaaStr: In Consumption-Based Models, Should We Pay Out on Deals Closed or Usage? Almost everyone in a consumption based model today pays some on close, but most on usage. I’ll dig in, but a really great deep dive with MongoDB’s head of sales ops here: Four Sales Compensation Tactics for Consumption-Based GTM with MongoDB’s SVP of Sales MongoDB us a blended commission model for their consumption-based GTM.

Closing 57

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What Is a Call to Action? How to Create One that Converts

Salesforce

Ever scrolled through a website and felt unsure about what to do next? Thats what happens when theres no clear call to action (CTA). A great CTA isnt just a button its a gentle nudge that helps customers take the next step, whether thats signing up or making a purchase. For your small and medium business (SMB) , the right CTA can increase conversions and create stronger connections with your audience.

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Half of ecommerce brands lack the support to scale personalization effectively

Martech

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the resources to make this happen, according to a new report. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations.

UX 75
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How HLS Personalization is About to Revolutionize Patient and Member Experiences

Salesforce

The Health and Life Sciences (HLS) industry is experiencing a fundamental shift driven by changing consumer expectations, tighter regulations, and a surge in digital innovation. Its ecosystem has a wide spectrum of players, especially within the United States. They include providers, payers, pharmaceutical and medtech organizations, and the public sector.

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Marketers push back on Google’s attempt to derail California privacy bill

Martech

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute is over California Assembly Bill 566, which would require browsers and mobile operating systems to have a built-in setting allowing users to easily opt out of data collection.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gongs rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation.

GTM 62
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AI Can’t Sell Yet. But It’s Probably Already “Smarter” Than Much of Your Sales Team

SaaStr

So we do love our SaaStr AI. It’s not perfect, but in its first month alone, it’s answered over 6,000 chats and questions from the SaaStr community! On everything from how to hire a great VP of Sales, to reviewing investor memos, to helping (many!) founders decide if they should quit or not. It’s not perfect but it’s great. Try it here.

Sell 117
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Right Tech, Right Tools, Right Time: How to Fix Your Field Service Scheduling

Salesforce

Field service scheduling is like solving a constantly evolving puzzle. The challenge? Getting the right technician, with the right skills and tools, to the right job at the right time. But with unexpected delays, last-minute cancellations, and fluctuating customer demands, keeping schedules efficient is easier said than done. Our research shows that scheduling is the #1 efficiency blocker for technicians.

Service 98
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How B2B Sales Language Has Evolved and Why It’s Costing You Deals If You Don’t Adapt

Iannarino

If your sales language hasnt changed in the last decade, your strategy and tactics are from long ago and it's costing you deals.

B2B 246
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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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What No One Tells You Before You Become an SDR

Predictable Revenue

On paper, Sales Development looks entry-level. No prior experience required. A way to get your foot in the door. The post What No One Tells You Before You Become an SDR appeared first on Predictable Revenue.

Sales 52