Anthony Cole Training
FEBRUARY 25, 2011
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
Hubspot
FEBRUARY 25, 2011
There's no doubt about it. The marketing world is abuzz with the effects mobile usage is having -- and will continue to have -- on consumers' purchasing decisions. As if the shift toward inbound marketing and away from traditional, outbound marketing wasn't enough of a change for us marketers to adapt to! Now, we need to be concerned with consumers' increasing use of the web on their mobile devices.
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Pointclear
FEBRUARY 2, 2011
Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. (Wiley, 2011). Follwer her on Twitter @marketingprofs. As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Closing Bigger
FEBRUARY 20, 2011
'Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitudes, and liabilities. Working with everyone from one person businesses right up to fortune 500 companies I have developed a social media assessment process that helps take that inventory. It’s a work in progress and in it’s present form has already helped me develop strong direction and focus with my clients.
Score More Sales
FEBRUARY 15, 2011
Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Grow Sales Through Brainstorming? by Lori Richardson on February 15, 2011. It may seem simplistic that some of the best ideas to grow revenues are simple. Simple does not mean easy, rather simple means that you don’t need to spend months strategizing when you can do regularly held brainstorming sessions to get your team on track and to keep focus on better ways to grow revenues.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Hubspot
FEBRUARY 22, 2011
Facebook recently announced that they would be discontinuing their support of the Static FBML app in favor of iframes. From a marketing perceptive this is actually some great news as FBML was pretty restrictive on what was and wasn't allowed within Facebook. I decided to investigate how much of pain is involved in setting up a custom tab on Facebook using an iframe.
Pointclear
FEBRUARY 21, 2011
Sponsoring SLMA’s Top Twenty Women in sales lead management got me to thinking about the top 20 women of all time. From initial visions of Rosie the Riveter and the sounds of “You’ve Come a Long Way Baby” (somehow, the fact that you have your own cigarette now, baby, does not seem like a reward—but I am probably dating myself here), I moved on to come up with this list of the top 20 women of all time and their traits that inspire.
Closing Bigger
FEBRUARY 20, 2011
Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitudes, and liabilities. Working with everyone from one person businesses right up to fortune 500 companies I have developed a social media assessment process that helps take that inventory. It’s a work in progress and in it’s present form has already helped me develop strong direction and focus with my clients.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Sales Gravy
FEBRUARY 14, 2011
Your customers are your greatest asset and the key to your business growth. If you've served your current customers well, then they already like and trust you.
Anthony Cole Training
FEBRUARY 4, 2011
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
Hubspot
FEBRUARY 17, 2011
Lil' Wayne is a well known rap star and also known for his brief stint in the joint for weapons charges. Whether you listen to his music or not, you can certainly learn from his Facebook marketing skills. If Lil' Wayne hadn't already established himself as one of social media's elite, his most recent overtaking of the Guinness World Record for most "Likes" to a post on Facebook in 24 hours certainly did the job.
Engage Selling
FEBRUARY 15, 2011
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Pointclear
FEBRUARY 16, 2011
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Jim returns this month with another thought provoking article. I am asking you to take another journey of counterfactual reflection. i. Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation.
Closing Bigger
FEBRUARY 20, 2011
Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitudes, and liabilities. Working with everyone from one person businesses right up to fortune 500 companies I have developed a social media assessment process that helps take that inventory. It’s a work in progress and in it’s present form has already helped me develop strong direction and focus with my clients.
Sales Gravy
FEBRUARY 2, 2011
For years it has been said people buy from people they know and trust. Today, that sales statement or truism may need to be revised to people buy from people they know, trust and who provide value if the goal to increase sales is to be achieved.
Hubspot
FEBRUARY 15, 2011
Last week Facebook, made some big changes to its Pages platform. We covered the news and talked about its implications for businesses working to leverage Facebook as a marketing channel. In the wake of these Pages updates, another major change has taken place: this one will impact any business that creates custom tabs for their Facebook Page. Through its developer site, Facebook offically announced that businesses can now use iframes to build custom tabs for Facebook pages instead of Facebook Ma
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot
FEBRUARY 10, 2011
A fan page is how businesses interact with members of the Facebook community. Today, Facebook announced some major improvements to these pages that will impact any business using these pages to market on Facebook. Earlier this week, we shared that Facebook started allowing businesses to advertise stories shared on their pages. Today, the company announced some major changes to the page platform.
Hubspot
FEBRUARY 10, 2011
The goal of your website should be to generate traffic, leads, and customers. People are going to choose to buy from or hire your company based on the content of your site, not the design of your site. Yes, the design should be good from a usability perspective, but that doesn’t mean overly sophisticated or complex. But most importantly you shouldn’t be sacrificing your profit-generating capabilities because of a redesign or a possessive designer/developer.
Hubspot
FEBRUARY 10, 2011
"Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss,’ that giving customers a small, free taste gets them coming back with cash in hand.” Rework, From the Founders of 37 Signals. I wish I could say the title of this post is my own. It’s not. Recently, I had the pleasure of listenting to a presentation with this title from John Moore of Brand Autopsy , a consultancy helping businesses that aspire to become compelling brands.
Hubspot
FEBRUARY 3, 2011
LinkedIn , which is in the early stages of becoming a public company , is clearly working on improving their platform. LinkedIn Skills launched today, allowing users to search for a specific skill across the LinkedIn platform. If a user searches for a specific skill, LinkedIn returns key people within that community, top locations, related companies, relevant jobs, and relevant groups.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hubspot
FEBRUARY 1, 2011
This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game. There has been lots of other Angry Birds news as of late, but you can be sure that the promise of new levels got fans more excited than any board game or line of plush toys ever could. Myself included. But because of a few web projects I'm currently working on, it also got me thinking about how effective the pig-bludgeoning attitudes and tactics of the Birds are when it comes to bu
Hubspot
FEBRUARY 1, 2011
In preparation for my upcoming Science of Email Marketing webinar , I've been digging into a giant dataset of over 9.5 billion email sends from our friends at Mailchimp , and I've found a number of surprising things. The first thing I noticed was that emails sent on Saturdays and Sundays tend to have much higher clickthrough rates than those sent during the business week.
Hubspot
FEBRUARY 15, 2011
Enchantment is a feeling you want every customer or prospect to have towards your business. How do businesses like Apple, Zappos and Virgin America create the feeling of enchantment in their customers' minds? Guy Kawasaki, author, co-founder of Alltop and former chief evangelist at Apple, can tell you how. In his new book, Enchantment: The Art of Changing Hearts, Minds, and Actions , Kawasaki explains how any business can enchant like the most powerful and engageing brands in the world.
Hubspot
FEBRUARY 28, 2011
Facebook has been living in a two-button world. First, the social networking giant provided online publishers with a Share button, then it followed up with a Like button that replaced the notion of Facebook fans. While these two buttons have both been used for awhile, they actually operated differently in terms of how they allowed individuals to share information on Facebook.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot
FEBRUARY 7, 2011
A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. The people we’re connected to and their opinions also play a major role in what and how we buy. Of these people, friends and family typically carry the most influence and we’re connected with friends and family through Facebook.
Hubspot
FEBRUARY 9, 2011
Facebook has added a new option for marketers using its self-service ad platform, Sponsored Stories. Facebook's self-service advertising platform has traditionally allowed businesses to promote their fan pages and to create and display ads on Facebook. Sponsored Stories takes advertising on Facebook a step further. This new ad unit allows page admins to pay for additional distribution of page stories as well as user updates that mention them in Facebook’s ad space.
Hubspot
FEBRUARY 16, 2011
I recently stumbled upon a video conveying some behavioral data analysis from dating site OkCupid. Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. So I decided to really draw the parallel between online dating and inbound marketing. Here are the 8 top similarities: 1.
Hubspot
FEBRUARY 8, 2011
This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. Super Bowl XLV is over. The Green Bay Packers won. Another singer blew the lyrics to the American anthem. And its 111 million average viewership ranked as the highest rated Super Bowl and TV show of all time.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
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