Sat.Dec 31, 2022 - Fri.Jan 06, 2023

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How to Train Your Sales Team

Iannarino

B2B selling has never been easy, but in our current environment it is more challenging than ever. The contacts you sell to today are doing more research themselves, avoiding salespeople, and struggling to acquire the consensus they need to move their improvement initiatives forward. It's not uncommon to find a prospective client aborting their initiative soon after meeting with salespeople.

B2B 281
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7 Tips to Maximize Time for Prospecting

Membrain

If someone doesn’t spend enough time prospecting due to poor time management – it’s really a priority problem. We don’t find the time, we make it.

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Trending Sources

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Start the Year Strong: What Sales Leaders Are Doing Now

Force Management

As we close out a year of widespread economic uncertainty, many leaders are looking for ways to boost morale and prepare their teams to maintain or even recover revenue in a competitive market. The start of the year is an opportunity to capitalize on the mindset of a fresh start. Your sales team is setting goals and habits for the new year, and SKOs and strategy sessions are shifting their approach.

Pipeline 123
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8 Sales Enablement Best Practices to Level Up Sales Success

Highspot

You already know a solid sales strategy can lay the groundwork for a successful, cohesive sales organization. But we’re here to show you how implementing a plan for sales enablement sets the stage for your sales strategy to align seamlessly with your sales goals. What Is Sales Enablement? Sales enablement is a systematic approach of equipping, training, and coaching sales teams to close more deals effectively.

Sales 75
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Your Guide to Sales Qualification

Gong.io

Many salespeople waste too much time on prospects with little to no chance of converting. Meanwhile, the good prospects they should’ve focused on have already gone cold. This is why sales qualification is so important — it helps you identify and prioritize prospects more likely to become buyers. How do you know if a potential customer is a good fit for your solution?

Sales 149
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What Is a Good Customer Acquisition Cost?

Iannarino

The answer to the question “What is a good customer acquisition cost?” will be different across companies. One company's cost to acquire a customer may be considered good for their business but awful for another company or another industry.

Customers 289

More Trending

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Prospecting via Email? You Need to Nail These 3 Things

Cerebral Selling

Email prospecting is one of the simplest and most widely-used strategies for generating sales leads. It’s also one of the most overused and abused. If you’re not doing it right, it can not only be a colossal waste of time but can also damage your personal and corporate brand. About 320 billion emails are sent and received daily around the world, increasing at a rate of about four percent every year.

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Consistent Customer Success is the Key to Scale Up Your SaaS (or Any) Company

Membrain

Happy, successful customers are the lifeblood of growing a SaaS business (or any business). When your business depends on monthly recurring revenue, you can’t afford to churn customers. And that’s not the only reason why a scaling SaaS company must invest in consistent customer success.

Customers 130
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How to Build an Effective Sales Outreach Strategy

Iannarino

Success in sales requires an effective outreach strategy. The more effective your outreach, the greater the number of meetings you will schedule with your dream clients. Outreach is how you fill the pipeline.

Pipeline 290
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“Customers Are Taking A More Measured Approach To Their Purchasing Decisions”

Partners in Excellence

In announcing reductions at Salesforce yesterday, Marc Benioff was quoted, saying customers “are taking a more measured approach to their purchasing decisions.” We’re taking deep breaths, trying to understand what that means, looking at how we, sellers, respond and move forward. What does it take to succeed? Pile onto this all the shifts in buyer behavior we see, increasing numbers of buyers actively disengaging with sellers, preferring to navigate their buying processes with o

Customers 128
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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EU hits Meta with $414m fine over advertising practices

Martech

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to

Service 131
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Can Malcom Gladwell Explain the Sales Hiring Problem?

Understanding the Sales Force

CEOs, Sales Leaders, Sales Managers and HR Directors are under water when it comes to sales selection. They get it right about 50% of the time and that includes salespeople who stay but underperform. After reading Malcom Gladwell's book, Talking to Strangers , I can finally explain why the success rate is so low.

Sales 118
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15 Critical Sales Techniques You Must Master

Iannarino

The word technique means you have a way of doing something to produce an outcome. Because success is individual, it is important you master your techniques to improve your sales performance, create a better sales experience , level up your win rate, and close more deals.

Technique 281
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On Discomfort And Familiarity….

Partners in Excellence

A characteristic of every human being is the tension between Discomfort and Familiarity. Some of you might respond, appropriately, “Well Duugghhh Dave, isn’t that why it’s called discomfort?” It’s obvious, we are comfortable with that which is familiar. How we work, how we spend our time, where/who we find joy. The more familiar it, is the more comfort we have, the more we tend to stick with doing the familiar.

Technique 124
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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MarTech’s B2B marketing experts to follow

Martech

B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for.

B2B 121
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5 Interesting Learnings from Okta at $2 Billion in ARR

SaaStr

So Okta is one of the leaders in SaaS that has always just kept growing. They had a bit of dip in growth as they worked to integrate the mega-acquisition of Auth0 — but then went right back to growth. Even now, even in times of tighter scrutiny of budgets. Okta is now crossing $2B in ARR, growing a stunning 37%. 5 Interesting Learnings: #1. 122% NRR — Basically The Same as 123% at $1B ARR.

Contract 115
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How to Elicit Buyer Intent in the Sales Conversation

Iannarino

Some buyers make their intent known, sharing what they want and why. They are transparent about their intentions. Other buyers are opaque, concealing their intent. Dealing with this second type of buyer can feel like a guessing game. Some contacts may sit quietly, uncomfortable discussing their intentions because they don't know enough to engage in a conversation.

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Reality Testing Sales Pipeline Opportunities

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Colleen Stanley discuss the importance of Reality Testing sales pipeline opportunities. **Please note that this episode was recorded in a restaurant in Milan Italy. The content quality is excellent. The sound quality not so much. Reality testing sales pipeline opportunities is an important step in ensuring the success of your sales efforts and the effective use of your time.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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5 tips for finding standout CMO candidates

Martech

While evaluating a short list of CMO candidates, I noticed something interesting. On paper, each candidate had similar experiences and appeared to fit well. Yet, when we spoke to each, their narratives were completely different. While not shocking, what stood out was their approach to the role and perceived context of the market. Why such a stark difference?

GTM 111
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Don’t Draw The Wrong Conclusions from 2022

SaaStr

To many of you, it may feel like tougher times in SaaS. One thing I can tell you: Things don't bounce back overnight. But they do bounce back fast. — Jason Be Kind Lemkin  (@jasonlk) December 30, 2022. So this last year was one of so much change. Change at a pace we haven’t seen since 2008, when the world of SaaS was just so, so much smaller.

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The Five Things You Need from Your Sales Champion

Iannarino

A first meeting is not automatically an opportunity. You need more evidence before you can consider a first meeting to offer more potential. A confirmed second meeting is a positive factor worth considering, but what is often greater proof you have a real opportunity is the presence of a sales champion. A sales champion is a contact who will advocate for you.

Contact 281
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3 Keys To Customer Service

Sales Pop!

Customers are at the heart of every small business. So, for your small business to succeed, you must emphasize customer service. When you get it right, you’ll be rewarded by a growing company and feel pride in building relationships with your customers. To give customers the desired experience, you need to set up protections through adequate physical and cyber security and commercial and cyber insurance products.

Service 95
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Webinar: 7 ways to keep your customers coming back in 2023

Martech

Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? . Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC.

Customers 103
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5 Changes You Can Make >Today< To Grow Faster

SaaStr

Folks that complain consume about 20x the energy of those that just get sh*t done. Simplify the team for 2023. — Jason Be Kind Lemkin  (@jasonlk) January 3, 2023. So we just updated our SaaStr New Year’s Resolutions here , and it’s a great list. Pick a few and you will without a doubt grow faster this year. But a lot of advice takes some time to pan out.

Teamwork 103
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7 Critical Steps Your Sales Outreach Strategy Needs

Iannarino

More prospects, more sales. Right? Not always.

Sales 281
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Taking Us Back—and Bringing us Forward—to a Stable Society

Sales Pop!

As Soren Kierkegard wrote, “ Life can only be understood backwards, but it must be lived forwards.”. When sales is successful and beneficial, age-old principles and characteristics are involved. If we go back in time, rediscover these, and bring them forward to be fully applied today, we see that they benefit not only sales and commerce but all of society.

CRM 94
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Pinterest announces clean room partnership with LiveRamp

Martech

AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Why we care. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns.

Retail 102
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SaaStr Fund: Looking to Fund 2-4 Great SaaS Companies in 2023

SaaStr

So I’ve been investing since 2013, and have done fairly well. Some of my top investments at seed stage include Pipedrive, Salesloft, Front, Talkdesk, Algolia, Gorgias, Greenhouse and more: But 2022 was a quiet time. My first year with no brand new investments, only follow-ons. So we’re behind. The goal for SaaStr Fund is to invest in 2-4 of the very top seed / late seed startups from $10k-$150k in MRR.

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Effortless Enablement: Maximizing Sales Content Impact for Sellers

Sales Hacker

Are you struggling to effectively use all of the enablement content at your disposal? Do you feel like you have a hodgepodge of resources and don’t know when and how to deploy them? In this masterclass, we’ll discuss how the best sales reps employ enablement content to move deals forward and accelerate pipeline. We’ll share real-life examples of how the fastest growing companies manage sales enablement assets, so you’ll come away with practical tips and techniques that you can put in

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How to Show Your Sales Employees You Appreciate Them

Sales Pop!

Your sales team works hard to follow and nurture leads to meet their sales goals. Without your sales team, your business wouldn’t run. They are like the bread and butter of your operation – no sales, no revenue. Employees who are appreciated by their bosses and managers tend to be happier and will go above and beyond for a project. They’re also more likely to hold themselves accountable.

Price 94
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.