Anthony Cole Training
FEBRUARY 6, 2019
Part of being a highly successful and effective salesperson is having the ability to walk away from an opportunity. After numerous attempts to contact a prospect and close a deal, there will be a time when you as a professional must determine when and how to call it quits.
ConversionXL
FEBRUARY 5, 2019
Years ago, when I first started split-testing , I thought every test was worth running. It didn’t matter if it was changing a button color or a headline—I wanted to run that test. My enthusiastic, yet misguided, belief was that I simply needed to find aspects to optimize, set up the tool, and start the test. After that, I thought, it was just a matter of awaiting the infamous 95% statistical significance.
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Women Sales Pros
FEBRUARY 2, 2019
There is an infamous Superbowl commercial for some of us that played in 2015 called #LikeAGirl and in honor of Superbowl weekend I’d like to share a great blog post sales strategist and best-selling sales author Jill Konrath wrote about that commercial. With no further ado, please enjoy, I Sell #LikeAGirl. Lori Richardson is President of Women Sales Pros and is working to see more women in sales and sales leadership in companies where there are male-majority sales teams.
Understanding the Sales Force
FEBRUARY 6, 2019
Hiring the right salespeople has always been problematic for most companies but with the shortage of quality sales candidates, it's more difficult than ever. The pressure to fill a role often causes sales management to hire the best of the pool of candidates instead of the right candidate. What's the difference you ask? The difference is huge, especially if you have a complex sale, a long sales cycle, or a lot of competition.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Membrain
FEBRUARY 3, 2019
The first-line sales manager is one of the most rewarding, yet overworked positions in the sales chain. Client and team meetings, account and territory planning, financial and administrative work, management requests, and sales rep coaching are just a few of the sales manager’s responsibilities.
RAIN Group
FEBRUARY 6, 2019
"Give a man a fish, and he'll eat for a day. Teach him to fish, and he'll eat for a lifetime.". This is a popular axiom in the coaching world. You'll find it everywhere. Here it is in a CBS News story : " Myth 8: Professional coaches tell their clients what to do and give them advice. Fact: Bad or inexperienced coaches tell their clients what to do and are constantly giving advice.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Smarter With Gartner
FEBRUARY 6, 2019
Imagine an organization where the marketing department speaks French, the product designers speak German, the analytics team speaks Spanish and no one speaks a second language. Even if the organization was designed with digital in mind, communicating business value and why specific technologies matter would be impossible. That’s essentially how a data-driven business functions when there is no data literacy.
Openview
FEBRUARY 5, 2019
A recent study by Invesp found that 44% of SaaS companies are focused on customer acquisition, as opposed to just 18% that are focused on customer retention. The focus on landing new customers makes sense to some degree. At launch, we are so focused on getting product-market fit, then gaining traction in the market and putting up good growth numbers.
Hubspot
FEBRUARY 8, 2019
Disclaimer : This article does not constitute legal advice. Interpretations of the Realtor Code of Ethics may differ from state to state, so you should seek your own legal advice to ensure you follow the correct process. A client came to David Magua , a top-selling real estate agent in Weston, Florida, asking for advice on a subdivision he had his eye on.
Engage Selling
FEBRUARY 7, 2019
There’s an easy way to improve sales closing ratios. When a sales leader notices that his or her ratios aren’t up to par, a variety of tactics are often implemented.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Partners in Excellence
FEBRUARY 7, 2019
SALs (Sales Accepted Leads) and the resultant SQLs (Sales Qualified Leads) are the Holy Grail of Marketing and Sales. Everything we do seems focused both on improving the quality and quantity of these. The thinking is if we get the right volume, our pipeline problems go away, we easily make our numbers. There are a lot of huge leaps in this thinking.
Outreach
FEBRUARY 7, 2019
I think we can all agree that dropping a prospect's company name and title into an email isn't exactly "personal." Good job, you successfully completed a 2-minute LinkedIn search and impressed no one. There's a huge difference between "personalization" using basic information, and crafting a truly personal message that yields an emotional response. Here are 5 tips to personalize emails that will actually get responses.
Sales Hacker
FEBRUARY 6, 2019
Many sales leaders think they’ve put a simple sales process in place, but they get frustrated when their reps don’t follow it. That’s because the sales processes leaders come up with are often not as clear, actionable, or repeatable as they’d hoped. I’ll be the first to admit that. There have been many times during my career as a sales executive at Chorus and InsightSquared where I blamed reps for things that were really a result of my broken sales process.
Engage Selling
FEBRUARY 8, 2019
??????Last month, I was working with a client who told me that a core group of their targeted market was interested in speed because whoever gets there the fastest will win the business, regardless of price.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Miller Heiman Group
FEBRUARY 7, 2019
When conducting sales pipeline reviews with your team, the last thing you want is a bunch of prospects stuck in no-decision limbo. Sometimes priorities shift, resulting in what seems a no-decision to the seller. This can affect many professional services companies whose offerings can be deprioritized because they don’t support the buyer’s day-to-day operations.
Score More Sales
FEBRUARY 8, 2019
Resource #1. Modern Sales Pros virtual Google group and in-person meetings. They are totally focused on peer knowledge sharing and whether virtual or in-person, you’ll learn from them.
Partners in Excellence
FEBRUARY 6, 2019
Based on much of the press, much of it created by vendors of AI solutions, AI is the answer to all the problems we have with sales and marketing. We are presented a brave new world where we can engage the right customers, say exactly the right words at the right time, making sure we ask no more than 4 discovery questions, that our opening pitch(?) is no longer than 9.1 minutes, that… All of this, done under the auspices of AI or it’s companion, machine learning (ML) will be the answe
InsightSquared
FEBRUARY 6, 2019
The late great Dr. Seuss once said “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decis
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Sales Hacker
FEBRUARY 7, 2019
The last hour of work is my favorite. And no, not because I can’t wait for work to be over. Much ado has been made about the importance of a strong sales morning ritual , but did you know an end-of-day sales ritual can be just as powerful? The reason I have a set schedule for the end of my day is not only to help me stay organized, but to achieve my ultimate goal in sales: driving agreements.
Hubspot
FEBRUARY 7, 2019
Have you ever purchased a product based solely on its quality? Whether we're thinking about purchasing the next iPhone or a new-release Nike sneaker, we often justify the purchase of an expensive item based on more than just quality -- we also factor in our perception of the product and brand behind it. And if we do purchase one of these products, we're often left thinking, "Is the actual value and quality of this product really worth the price I paid for it?".
Partners in Excellence
FEBRUARY 4, 2019
Let’s conduct a thought experiment. As one might do in experiments, imagine A/B testing. We’ll create an A group and a B group. The people in each group are identical in capabilities, backgrounds, experiences. Both groups are equally skilled and capable. Now we are going to give people a test. It’s around some complex issues. Group A doesn’t have to study or prepare for the test.
SalesforLife
FEBRUARY 6, 2019
You have a teammate or team internally that has convinced you that they can build a Digital Sales Certification. Perhaps they have even alluded to being capable of scaling the program nationally or globally.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Openview
FEBRUARY 4, 2019
Today, OpenView, the expansion stage venture firm, announced the addition of John McCullough to its partnership and the addition of a new CFO, Kate Ramirez. “Since the founding of the firm in 2006, we’ve focused on building a diverse, yet cohesive team.” said Scott Maxwell, OpenView’s Founder and a Partner at the firm. “These two additions to our leadership team are the natural next step in expanding the firm’s leadership and setting us up for the future.”.
Hubspot
FEBRUARY 5, 2019
Prospect expectations for businesses have never been higher -- in fact, according to Google , 61% of people now expect brands to deliver personalized experiences. At the same time, the amount of people who want to reach a business through messaging continues to rise. Which means keeping up on chat can be tough, even for well-trained teams. At HubSpot, we felt the brunt of that pain in early 2018.
Sales Hacker
FEBRUARY 4, 2019
This week on the Sales Hacker podcast , we talk to author Carson Heady , whose “Birth of a Salesman” series translates real-life sales issues into a popular fictionalized series of sales books. Carson’s other role is as a leading specialist for Microsoft and he talks about his career in sales, why endurance and tenacity are so important, and how to bring the right perspective to a career in field sales.
Outreach
FEBRUARY 5, 2019
The heat is definitely on (or it will be considering much of the country looks like a scene from Frozen —talk about cold calls, amirite?). We’re a little more than a month from Unleash 19 , THE Sales Engagement event of the year in sunny San Diego, and to keep excitement at peak levels, we’re announcing even more speakers and perks! Sessions on Sessions on Sessions.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Heinz Marketing
FEBRUARY 6, 2019
By Maria Geokezas , VP of Client Services at Heinz Marketing. When growth-phase organizations feel the pain of keeping up, their first instinct is to throw more people at the problem. More people means more things get done faster. Right? Not always. More people could mean more chaos, lower efficiency, less productivity and slower results if you don’t have a solid plan in place that addresses the growth.
Hubspot
FEBRUARY 7, 2019
In 2009, the domain Fly.com was sold for $1.76 million. Even though this domain seems like it would be highly sought after, the asking price still seems a little steep. But Fly.com attracts over a million unique visits per month , justifying its million dollar cost and illustrating just how important it is to have a domain that reflects your business’ name and what you actually do.
Sales Hacker
FEBRUARY 6, 2019
According to a recent study by HubSpot, 75% of companies say closing more deals is their top sales priority— yet 30% of salespeople say closing deals is getting harder. It can be daunting to think that your company’s top priority might be your biggest challenge as a salesperson. So, we’re constantly thinking about how we can bridge the gap – and turn every opportunity into a closed deal.
Smart Calling
FEBRUARY 8, 2019
Although I like to think I keep up on what’s going on (somewhat) with pop culture, the whole Kondo thing got miles by me before I caught on. It was just a few weeks ago. A Facebook friend posted pictures of her kitchen and said she “Kondoed” it. I thought she meant that her apartment building might have gone condo. (Some people might have to look that one up.).
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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