Iannarino
DECEMBER 22, 2022
When budget comes up as an objection in sales calls, seventy-nine percent of deals are lost. If you want to lower that number or increase the number of deals you win, you need a script.
Anthony Cole Training
DECEMBER 21, 2022
It has been almost a month ago, but real fans will remember. It was a game for 45 minutes and then it wasn’t. I am talking about the Michigan, Ohio State rivalry football game played November 26, 2022. Up for grabs was the Big Ten Football Championship Game and a shot at being in the NCAA football playoffs.
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Martech
DECEMBER 22, 2022
“Data is an asset.” We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. For example, high-tech companies like Google are built on the value of their data. Google began by analyzing data from the web. With its search engine at the heart of data collection, it could offer data gathering of adjacent fields and analysis from that data.
PandaDoc
DECEMBER 19, 2022
Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. In many cases, just initiating the first contact doesn’t deliver any business growth. And poorly managed prospecting lists will result in seller fatigue.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Iannarino
DECEMBER 19, 2022
Technology companies often hijack terms from other industries and use them to name their offerings. This can confuse people who use a term in a different way. This is where we find ourselves with the term sales engagement. Here, we will look at both forms of sales engagement, the technological approach and the more important sales engagement, which helps you close deals and improve your results.
Engage Selling
DECEMBER 22, 2022
If you want to differentiate your value and successfully sell in a chaotic market, you have to create an apples-to-oranges comparison. Here’s how you accomplish that. The post Don’t Leave Value on the Table first appeared on Colleen Francis - The Sales Leader.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
ClickFunnels
DECEMBER 18, 2022
The post 5 Tips To Build A High Converting Landing Page For Your Ads appeared first on ClickFunnels. You may have the best product or service in the world, but if your landing page doesn’t convert well, you’re not going to make any money. In fact, you could even lose money. So how do you create a high-converting landing page? That’s what we’ll help you with in this guide — 5 tips to build a high-converting landing page when you’re driving traffic through ads (i.e. cold traffic)
Iannarino
DECEMBER 21, 2022
There are differences between cross selling and upselling, and there are also similarities. Both strategies are a way to create new or greater value for your client. Both also improve your sales results by improving your client's results. We'll look at how best to pursue each of these sales strategies. We'll also look at cross selling versus upselling, and how to make it easier to employ each strategy.
Martech
DECEMBER 20, 2022
This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. Companies excelling at personalization can generate up to 40% more revenue than those deemed average at it, according to McKinsey.
Membrain
DECEMBER 19, 2022
We’re all in sales, right? Well, maybe. I think the answer depends on what you mean by that (intent) and how you define “sales.”.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
ClickFunnels
DECEMBER 21, 2022
The post How To Use Copywriting As An Important Branding Tool appeared first on ClickFunnels. Copywriting is a critical part of selling stuff online. But an often overlooked part of copywriting is how it can (and should) be used as a branding tool; to solidify market positioning, to build empathy with a specific audience, and to create a consistent image online.
Iannarino
DECEMBER 18, 2022
“If you can’t solve a problem for your customer, then there’s no basis for a sale. But if you uncover problems you can solve, then you’re potentially providing the buyer with something useful.”.
Search Engine Land
DECEMBER 20, 2022
Google is testing the ability to search for spoken words in a video through a new “Search in video” feature. This is officially being piloted in India, but some are also seeing this feature being tested in the United States. The announcement. Google posted this news on the Google India blog, writing, “besides images, videos are also a rich source of visual information but it’s often hard to find something buried inside a long clip.
Sales Pop!
DECEMBER 22, 2022
Employees’ schedules known as rotating shifts imply workers alternating between day and night shifts. Based on the needs of your company and its employees, this transfer happens every couple of weeks. A person might, for instance, work evenings for five days before switching to daytime schedules for the subsequent five days. Here, we’re considering companies that operate five days a week.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
ClickFunnels
DECEMBER 19, 2022
The post 10 Tips For Building Landing Pages For Artists appeared first on ClickFunnels. Landing pages are web pages designed around a single conversion goal. They have the best conversion rates of all types of web pages which is why they are heavily utilized in online marketing. In fact, if you don’t use landing pages in your sales funnel, then you are almost certainly leaving money on the table.
Iannarino
DECEMBER 17, 2022
Sales managers are masters of wearing multiple hats. You’re a leader , a sales rep yourself, a recruiter… and a coach?
Martech
DECEMBER 23, 2022
Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system. It’s a.NET CMS. It’s an enterprise website and intranet portal software.
Sales Pop!
DECEMBER 20, 2022
The importance of mentoring in an organization is not in contest. It is a strategy that facilitates growth. Little wonder 90% of workers with mentors say they’re happy with their jobs. However, mentoring in most companies is often one-sided. It involves only a senior worker mentoring a subordinate. Doing this only lets you harness half of the benefits possible from mentoring.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
ClickFunnels
DECEMBER 20, 2022
The post 10 Ways To Use Email Marketing To Increase Customer Retention appeared first on ClickFunnels. Acquisition is about getting new customers. Retention is about maximizing the value of your existing customers. According to every available statistic , one is clearly a better use of your time than the other…. Repeat customers have been measured to spend an average of 67% more than new customers.
Iannarino
DECEMBER 23, 2022
On LinkedIn and other social media platforms, you will find advice like "Don't close deals, open relationships." This implies that asking your client to sign a contract will somehow harm them. In reality, closing the deal allows you to provide the improvement they need. Your role as a salesperson requires you to create and win opportunities. That is how you help your organization and your clients.
Martech
DECEMBER 19, 2022
In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.
Sales Pop!
DECEMBER 19, 2022
Being in the dark about the efficiency of your marketing strategy is not a good place to be. You put in all the work but don’t know whether or not the efforts are working. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. This is where analytics comes in.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
ClickFunnels
DECEMBER 22, 2022
The post 8 Email Marketing Tips For Architects appeared first on ClickFunnels. Email marketing can be incredibly effective when done right. Yet architects rarely use it which means that they are likely leaving a lot of money on the table. That’s why today we are going to share eight email marketing tips that can help architects grow their businesses!
Iannarino
DECEMBER 20, 2022
It is a rare occurrence that a decision-maker will open and read your email. If you are unknown, your odds are about the same as winning the Powerball and Mega Millions lotteries in the same week. There are too many emails flooding into their inbox, some from their internal teams, and likely even more from external people and companies. There are ways you can break through with a BASHO email, an approach developed by Jeff Hoffman.
Martech
DECEMBER 19, 2022
Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. Throw in Apple’s privacy restrictions and Google’s impending deprecation of third-party cookies , and it’s no wonder everyone’s dizzy trying to keep their data-driven campaigns from falling off a cliff.
Sales Pop!
DECEMBER 19, 2022
The legalization of marijuana in Canada, some US states, and other countries have created a demand for search engine optimization (SEO) services for dispensary websites. Businesses want to stay on top of the competition and attract new customers. SEO is the process of optimizing a website to get organic traffic from search engines like Google, Yahoo, and Bing.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
ClickFunnels
DECEMBER 19, 2022
The post 5 Tips To Use Email Marketing For Brand Awareness appeared first on ClickFunnels. You probably already know how to use email marketing to sell your products and services. But how can you use it to increase brand awareness? Table of Contents: What Is Brand Awareness? The Email Marketing Conundrum #1 Set Up an Automated Welcome Sequence #2 Launch a Link Roundup Newsletter #3 Create Exclusive Content For Your Email Subscribers #4 Share Your Other Content With Your Email Subscribers #5 Come
SaaStr
DECEMBER 20, 2022
And so it often gets cut first in starts that are missing the plan, or just that need to stretch cash further. And indeed, that’s what we’re seeing in one of the latest SaaStr polls: 20% of you are really cutting your market budgets hard, 30% or more. 17% of you are cutting them a bit, 10%-20%. This seems pretty common where cash is an issue. 29% of you are keeping it flat.
Martech
DECEMBER 22, 2022
Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique monthly visitors across all their digital properties. With the first-party data unified in the CDP, users authenticated on one digital property could then be identified on another one.
Sales Pop!
DECEMBER 19, 2022
mIf you’ve started a business and things are going well, but you’re feeling overwhelmed, you might be considering the possibility of hiring an employee. But you’re probably also thinking through the responsibilities of an employer. Will you have to pay for small business health insurance ? Do you have enough income to afford another salary? These and many other questions are probably making your decision challenging.
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