Sat.Feb 10, 2024 - Fri.Feb 16, 2024

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Mastering Resilience in B2B Sales: Unlock Mental Health and Sales Success Strategies

Iannarino

In the high-stakes world of B2B sales, rejection and competition are not just challenges but opportunities for growth. Discover how transforming your approach to rejection, learning from losses, and managing sales pressures can not only improve your mental health but also significantly boost your sales effectiveness. Dive into practical strategies and insights that empower sales professionals to bounce back stronger, close more deals, and cultivate a positive, resilient mindset for lasting succe

B2B 253
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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Looking for the best sales podcasts to boost your numbers and master the art of the deal? With over 10,000 podcasts to choose from, you’ve come to the right place! Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233
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Achieving Sales Team Excellence – No Micro Managing!

Anthony Cole Training

Most organizations and sales managers think of accountability or performance management as “micro-managing.” Jim Collins has been quoted as saying “There is no such thing as 'micro-managing.' There is either managing or not managing.” There is a lot that a manager must bring to the table to be effective at setting standards and gaining accountability with their team.

Sales 219
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Selling Beyond the Sales Team: How a Cross-Functional Approach Improves Execution

Force Management

In today's highly competitive market, it's no longer enough for a sales organization to differentiate itself solely based on its offering. The most successful companies today are those that create differentiation in their initial sales process and the customer’s journey. That level of execution requires that leaders enable every customer-facing team and role to be fluent in a unified sales message, strategy, and execution.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Overcoming Solution Bias: Strategies for Elevating Your Sales Approach in 2024

Iannarino

Discover the pivotal shift from product obsession to strategic selling that can set you apart in the competitive landscape of 2024. Join us in unraveling the art of winning without the blinders of solution love.

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Google says it took down 45% more fake reviews in 2023 thanks to new algorithm

Search Engine Land

Google has a new review algorithm that the search company says it better anf faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this new algorithm helped us take down 45% more fake reviews than the year before ,” Google announced. Google receives a lot of contributions to its Google Maps and local listings, this includes reviews, photos, updates to listings and more.

Technique 142

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5 Super Bowl LVIII takeaways for marketers

Martech

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends.

Gambling 120
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The Art of Mastering the Sales Conversation: Unlocking Success in a Competitive Market

Iannarino

In the past couple of weeks of sales kickoffs, I have come to realize that sales organizations don't spend time talking about sales. Naturally, they talk about opportunities and pipelines and what must happen for the client to buy from the salesperson. Even though most sales organizations should know better, they still talk about their solutions, as if that is what the buyer wants.

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Report: OpenAI working on web search product

Search Engine Land

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. This shouldn’t be too surprising, considering: OpenAI has a web crawler, GPTBot. ChatGPT Plus users can also use Browse with Bing to search the web. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. Why we care. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine.

Product 138
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Do Your Customers Feel Heard?

Partners in Excellence

We are driven to pitch our products and solutions. Our questioning and discovery strategies each have an agenda, we seek answers that enable us to pitch. We have presentations focusing on us, our products, our companies and how great we are. We have closing strategies focused on getting the order. Somehow, our customers are lost in the process. They don’t feel heard.

Customers 113
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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4 In-Demand Skills to Grow Your Salesforce Career

Salesforce

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton. What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce.

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The Importance of Long-Form Content in a Post Post Literate Society: Why Short-Form Isn't Enough

Iannarino

The Importance of Long-Form Content in a Post–Post-Literate Society: Why Short-Form Isn't Enough You and I are supposed to be consuming short-form content on social platforms. We are pushed to hit the dopamine pipe that is reels, stories, and TikToks. I know this because every day, unemployed people try to hustle me into creating short-form content, promising that my YouTube channel will grow faster.

Sales 220
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Google Analytics 4 adds new consent mode setting section

Search Engine Land

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA).

Campaign 131
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Why AI will have the faults of human intelligence

Martech

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Settling For What We Get, Rather Than Getting What We Want……

Partners in Excellence

I read a fascinating article about the response rates for a variety of outbound email prospecting techniques. The author, with a client, had tested 8 techniques to pitch their solutions. The response rates were anywhere between 0.29% and 1.25%. The sample sizes was 200K, which is significant. The argument the author was making was the technique that produced 1.25% was the best approach (which aligned with what they sold).

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Strategies to Enhance B2B Sales Performance Amidst Modern Challenges

Iannarino

Every sales leader and sales manager wants their teams to hit their goals and reach their targets. But selling has never been particularly easy, and in the current state of B2B sales, it’s even harder. Much of how we sell today makes it more difficult for salespeople to sell effectively.

B2B 218
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Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Search Engine Land

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to take between four and eight weeks, are now awaited by affected parties.

Campaign 130
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Gmail spam updates are here: What now?

Martech

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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7 Things to Do When You’re Struggling

SaaStr

Dear SaaStr: What’s Your Best Advice for Struggling Entrepreneurs? Having struggled a lot myself in the early days several times … just a few thoughts to summarize my learnings: 1. Get help & upgrade the team. This is the #1 thing you can do to move the needle. Don’t be ashamed to ask for help. Especially if you are struggling.

Growth 116
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Maximizing Impact with AI: Navigating the Future of Content Creation and Analysis

Iannarino

For fourteen years, I have written and published a daily post. When I started, I wrote long posts that were poorly edited, but contained important ideas and strategies. Later, I started to write 500-word posts, as I was trying to make it easier for the reader to read my work during their busy day. For some number of years now, I have crafted a daily post of roughly 1,000 words.

Product 203
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Let’s talk about E-E-A-T: Debunking misconceptions

Search Engine Land

For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. With the recent clarification that E-E-A-T is not a ranking signal , factor, or system, I want to jump in and hit on several key points.

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EU Digital Services Act now applies to all but the smallest businesses

Martech

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s population. That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Businesses with fewer than 50 employees and less than 10 million euros in annual revenue will continue to be exempt.

Service 113
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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“Give Your Best Leads To Your Top Performers!”

Partners in Excellence

I can’t begin to count the number of “experts” filling my social feeds with the sage wisdom and advice on maximizing performance: “Give your best leads to your top performers!” The rationale they provide goes something like: “If your top performers have win rates 2X more than the average for the rest of your sales team, then giving them your best leads will drive 2X yield over giving them to others!

Start-ups 103
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5 Consultative Selling Magic Tricks for Mastering B2B Sales Success

Iannarino

The most consultative salespeople feel different from other sales reps. Much of what they do looks like a magic trick to their prospects and clients. The difference between the consultative salesperson and others is that the consultative salesperson knows much about the client without having to ask the questions that the average salesperson asks. There are five magic tricks that impress their prospects and clients.

Consult 169
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6 Amazon marketing strategies to implement in 2024

Search Engine Land

Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. This year, Amazon’s core belief behind its algorithm remains straightforward. They want customers to continue buying.

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How TD Bank connects customer experience with sound

Martech

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That’s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an e

Customers 109
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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7 Innovative Use Cases of IoT in eCommerce

The Digital Technology

With new trends coming into picture every now and then, the eCommerce industry is evolving at a rapid pace. Now, it’s time you also evolve and look for innovative ways to hook and engage customers with your online store.

Customers 105
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3 Tips for Adding AI — and Subtracting the Headache  

Salesforce

IT teams are at the center of AI implementation. This means they are also at the center of a constant tug-of-war between people who reject AI and people who recognize it’s here to stay. We interviewed three CIO experts to get to the bottom of how AI doesn’t have to be at odds with the people it’s ultimately designed to help. Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upc

Trust 105
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3 new YouTube features including live stream product tagging

Search Engine Land

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Post only feeds. Video and Short uploads from mobile. Product tagging. Creators in the YouTube Shopping Affiliate program can now tag products from participating merchants across in live streams, as well as videos and Shorts.

Product 127
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How AI is making identity resolution platforms more effective

Martech

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.