Martech
AUGUST 26, 2024
I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. But programs with more modest production values can be very effective, too.
SaaStr
JULY 20, 2025
Bottom Line : When founders have PhDs from Berkeley (like Databricks), your sales team needs to speak their language. Trying to Educate Instead of Adding Value The Mistake : Sales teams think their job is to teach developers about their product through traditional demos and presentations. Do both 10.
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SaaStr
FEBRUARY 7, 2025
Hire early sales reps who are excellent at discovery and customer education. The Power of Open Source in Sales One of Databricks biggest accelerators was its open-source DNA. ” Building the Right Sales Motion In Databricks early days, the sales team was largely inside sales, selling to tech startups in Silicon Valley.
RingDNA
MARCH 26, 2025
How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. We’re looking for outside sales reps. Source: Gartner . If you need a code, message me.”
RingDNA
JUNE 10, 2025
Warm leads also advance through the sales cycle quicker, since their expressed interest typically means they are actively seeking a product, and their familiarly results in less time during the education phase of a sale and more of a focus on the value and benefits of a product.
Hubspot
JUNE 18, 2025
In face-to-face sales meetings, that‘s pretty easy as you can give a compliment about something in their office or their home. But if you are doing inside sales, you’ll have to do research about your prospect beforehand in order to give a genuine compliment. The first step is to find something to compliment.
Sales Hacker
JULY 8, 2025
06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 13:26 The speed dating hack that landed Coffee’s first sales leader. 17:36 What Doug learned running Sales Cloud at Salesforce — and why he left. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it.
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