10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from
SaaStr
JULY 20, 2025
Bottom Line : When founders have PhDs from Berkeley (like Databricks), your sales team needs to speak their language. Trying to Educate Instead of Adding Value The Mistake : Sales teams think their job is to teach developers about their product through traditional demos and presentations. Do both 10. .”
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