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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

And so every time we cranked up the monetization, we just watched our search share road, and that was the beginning of the Google monopoly where Yahoo went, from mid-teens market share to, I think what’s 1.5% So my marketing, my website, my social media, my reputation, [00:11:00] all these things have to be.

GTM
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The Top 10 SaaStr Learnings from Mary Meeker’s Latest Report on AI

SaaStr

of global electricity, growing 12% annually (4x faster than total electricity consumption). Market Reality Check: China leads in open-source AI model releases (3 large-scale models in 2025 vs. This levels the playing field but also intensifies competition. The Scary Part: Energy consumption is exploding.

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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. General Electric.

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Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Salesforce

Instead, they want the ability to personalize their cars and services and move seamlessly between in-person and digital channels. Easily integrate scalable commerce services like AI personalization, search, SEO, marketing, and more into a purpose-built digital experience. What does that mean for the future of car buying?

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up.

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This day in search marketing history: January 8

Search Engine Land

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2008: Matsushita Electric Industrial, the company behind Panasonic, said the TVs would enable users to browse and watch YouTube videos from their TVs.

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How market types shape marketing and SEO success

Search Engine Land

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.