Sales Hacker

JANUARY 28, 2020

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Outreach has your back.

E-commerce 67

E-commerce Sales Intrinsic Retail 67

SaaStr

JUNE 1, 2021

Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. “OK, both of us are going to start selling this thing,” and I’m going to give you the answer here.

Up-sell 88

Up-sell Price Start-ups Cross-sell 88

Pointclear

OCTOBER 14, 2011

They can tell you how to sell something, but they cannot sell it themselves. And value takes into account training, support, and the intrinsic joy of using the best tool that’s made. Apple is an engineering-centric company, not a research-centric one. Even more woe unto you if you compete solely on price.

Intrinsic 68

Intrinsic Price Drivers/motivators Legal 68

SaaStr

JANUARY 31, 2020

How does Eugenio approach the issue of agency when selling to CIOs but having devs use the product? ” And so the mechanism of selling to a constituency that it’s non traditional enterprise software buyer. * How does Eugenio respond to the common thinking that “devs don’t have the budget”? It’s interesting.

Price 68

Price Engineering Trust Product 68

ConversionXL

JUNE 26, 2017

Websites selling different things are different and even if they sell the same products, their target audience might be different. Sujan Patel : Content As A Growth Engine. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results.

UX 85

UX Cross-sell A/B testing Government 85

Martech

MARCH 7, 2024

Meaningfully mine and respect the data customers freely share Customers provide personal information to companies all the time — including acquisition offer responses, purchase behaviors, product favorites, social shares and sentiments on user-generated content — all of which tell marketers how to sell to them.

Technology 122

Technology Technology Intrinsic Cross-sell 122

SaaStr

FEBRUARY 8, 2019

Finally before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over course of 3+ year tenure, in 3 key leadership roles. How does the successful profile of a sales rep depend on (1) whether you are selling to SMB or enterprise? (2) 2) The stage of the company? Prior to Sumo Logic.

Commission 45

Commission Sales Construction Start-ups 45

SaaStr

APRIL 10, 2020

All of that is so that we can track and show that progress with each customer, and that metric gives us the ability to know where we stand, and that’s something that’s very intrinsic with what we do. They could talk to a bot about who they were interviewing, etc. It’s actually quite the opposite.

Start-ups 71

Start-ups Product Customers Entertainment 71

SaaStr

OCTOBER 8, 2019

They’re intrinsically just having their mind that they might not be in sales two, three years from now, which just makes them way more adept at taking on different functions in the company and, of course, eventually having a head of sales versus what’s otherwise common. They want to go into BizOps, they want to become a GM.

Sales 50

Sales Intrinsic Growth Product 50

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services. Did you intrinsically know how to browse, add to cart, and pay for your items?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

SaaStr

AUGUST 27, 2019

Michaela Lehr: Basically what accounting came back with is that the deal was a down sell, and the sales rep is sitting there like I just went from 120 to one 150, 12 month contracts. One of the organic motions that a lot of the sales reps did, was that they would then cross sell those products into the existing base.

Territory 52

Territory Contract Cross-sell Drivers/motivators 52

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit. Source: Amazon.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

JANUARY 23, 2015

Taglines like : "CX6 stabilized carbon fiber: Lighter and stronger than metal, and found in the belly of badass machines from jet engines to wind turbines, carbon fiber reduces weight while increasing durability.". And it managed to both sell beer and question the native advertising format. 2) Wired and Netflix. 6) SB Nation and Nike.

Intrinsic 77

Intrinsic Advertising/ Marketing Promote Launch 77

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit. Source: Amazon.

Electricity 78

Electricity Campaign Launch Gambling 78

Heinz Marketing

JULY 30, 2018

Advocacy, historically, we have spent money on owned channels like we create these customer videos and customer selling stories on our website, etc. You studied mechanical engineering in college. Just kind of curious as to hear how did you make the move from mechanical engineering into B2B marketing?

Pipeline 41

Pipeline Mechanical Engineering Cross-sell B2C 41