Search Engine Land

MARCH 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. They could go all-in for fast but lasting results. Additional agency help to fill in gaps (promotions and outreach, paid media, etc.). How much should you budget for content?

Objectives and Key Results 98

Objectives and Key Results Transportation Hospitality Healthcare 98

Search Engine Land

JANUARY 25, 2024

Despite being a highly popular organic search engine with clear benefits, YouTube is underutilized by many companies. When combined with other channels, YouTube ads become a key retargeting touchpoint crucial for driving conversions and achieving business success. How much does YouTube advertising cost?

Objectives and Key Results 118

Objectives and Key Results Campaign Finance Real Estate 118

ConversionXL

NOVEMBER 22, 2016

The result is a wild profusion of peripheral, trivial, or irrelevant measures. Amid this excess, companies can’t tell which measures provide information about progress toward the organization’s ultimate objectives and which are noise. A nonprofit could be there to promote awareness of their cause to the wider world. MeasuringU.

Conversion 118

Conversion UX User Experience Government 118

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? via Observer ]. Image source. Acquisition.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. CXL did a study on what makes a website feel luxurious , and the key takeaways match up with the design philosophy of some of the best performing luxury brands out there, as well as with our own research.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

APRIL 25, 2016

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Given the results of BrandShop’s study, it seems many brands (not just Dewalt) are under delivering – in a big way.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

ConversionXL

AUGUST 16, 2016

It’s the #2 biggest search engine behind its parent company, Google. The biggest difference UX-wise? Okay, now that we’ve identified the different video marketing platforms, let’s organize them each by their main business objective (not necessarily their only objective): Conversions: Your Website. Auto-play.

CTR 78

CTR Objectives and Key Results UX Conversion 78

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. Use a neutral approach for best results.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Salesforce

APRIL 29, 2022

Tech debt can show up as sloppy code or updates that cause your app to crash, especially as the result of rushing to ship a product. Over time, the results of quick fixes can accumulate in a tangled web that requires revising an existing product to make improvements, also known as refactoring. Think holistically about UX.

UX 98

UX User Experience Objectives and Key Results Technology 98

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. I can’t go tell an engineer, “You must code this,” right?

Start-ups 52

Start-ups Objectives and Key Results UX Follow-up 52

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. Groove’s offer to help these users through the setup process resulted in a 26% response rate. Think of ways you can improve the UX and reward your loyal customers as well. Actionable Advice.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106