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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Allocation of consumer expenditures across product and service categories. What is findability? Social platforms (e.g., GDP trajectory.

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This day in search marketing history: January 26

Search Engine Land

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

How Jagran New Media doubled video ad revenue with a managed AdOps service. The reality is that regardless of the unique experiences and convenience that social apps provide for their users, the success of the companies that build them depends on advertising revenue, and the revenue they can grow for their advertising partners.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc. That’s not to say the app is over—retention among users is strong. But regardless of the platform or how short the video is, content must always entertain. Purpose-driven content.

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UX vs. Marketing: Can These Opposites Attract?

Hubspot

When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. Marketing is a question of persuading, seducing and attempting to manipulate people into buying products and services. User Experience is Serving. Wally Olins. Offer incentives.

UX 76
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

According to Customers That Stick – Poor customer service is the reason why 82% of U.S customers leave a business – so perhaps looking at customer service scores might be where you start? Hangups in the user experience. Workflow inefficiencies for use cases they hadn’t even considered. communication.

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