Remove Follow-up Remove Government Remove Objectives and Key Results Remove Trust
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Drive Consistency and Results With Content Governance

Highspot

In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.

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The Google anti-trust trial: A deep dive into the details

Martech

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. We’ll keep updating this article with the latest developments from this landmark trial.

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Key account management (KAM), also known as strategic account management, is a concept that first emerged in the 1970s.

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What is sales enablement? A top guide to how to do it, best practices, and examples for 2024

PandaDoc

Key takeaways Sales enablement equips sales and marketing teams with everything they need to succeed. This involves tracking leads and sending follow-up reminders to agents. Enablement helps to remove these roadblocks so that teams can focus on key tasks. We’ve separated the four key aspects of sales enablement.

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Incremental sales explained in a guide with formula, examples, tips, and best practices

PandaDoc

Key takeaways Measuring incremental sales helps improve your marketing strategy. It’s important to take account of seasonal sales patterns when calculating results. A simple definition Incremental sales are the additional sales you achieve as a direct result of a particular marketing activity, such as an advertising campaign.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. PPC question. What is right for you? And more ads.

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How to respond when a prospect says “no”

PandaDoc

Overcoming objections is a crucial part of the sales process — as is being able to gracefully end the conversation if the prospect’s “no” is definitive. This means that there’s usually a lot of room for salespeople to negotiate and build trust or even a relationship. How do you respond when a prospect says “no”?