Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. The result? Below are four reasons GTM teams stumble.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Short, targeted sessions are ideal for teams juggling meetings, calls, and prospect follow-ups. Microlearning increases knowledge retention by up to 80% compared to traditional training formats. You’re not alone.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. As a key GTMfund partner, they equip sales and marketing teams with top performers. So I always like to tee it up a little bit for the listeners.

GTM 91

GTM Quota Drivers/motivators Sales 91

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. The result? But alignment doesn’t always happen on its own.

Growth 52

Growth GTM Objectives and Key Results CRM 52

ConversionXL

APRIL 24, 2017

What results from this romance is tool overload. You can use your Google Analytics data to identify key segments of users to target users as audiences shared Optimize. Google Optimize 360 allows you to go back and change the experiment objective to see how the experiment would’ve impacted other Google Analytics goals.

A/B testing 102

A/B testing Objectives and Key Results GTM Start-ups 102

ConversionXL

JANUARY 22, 2020

About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. But GTM is still critical to overcome its enduring limitations. Setting up Google Optimize and Google Tag Manager. Make sure Optimize is connected with Google Analytics so that you can track results.

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110

Heinz Marketing

MAY 19, 2025

General GTM Orchestration Questions What is marketing orchestration, and why does it matter? It helps everyone stay on the same page, speeds up execution, and improves results by connecting efforts across content, campaigns, and tools. What are the key components of a successful B2B GTM strategy?

Go To Market 57

Go To Market GTM Objectives and Key Results Campaign 57

Highspot

OCTOBER 14, 2024

Key Takeaways An effective revenue operations strategy streamlines every touchpoint of the customer journey and prevents disjointed experiences. A revenue operations strategy outlines the steps, objectives, and KPIs needed to maximize revenue growth. What is a Revenue Operations Strategy?

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

SaaStr

FEBRUARY 8, 2022

The key to closing bigger deals is to pitch bigger amounts. An excellent way to achieve this is by sharing data and insights with your clients—numbers that consolidate your efforts and show them they’re getting real results. Do you have a Go-to Market (GTM) for different market opportunities?

Objectives and Key Results 116

Objectives and Key Results Pitch GTM Cold Call 116

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Youll get a partner enablement planning canvas to help you align your teams, identify gaps, and set your partners up for success.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Hubspot

MAY 5, 2025

Youll tune into their words, tone, and hesitations and catch their real pain points, objections, and urgency. When they answer, I follow a three-step process: take notes, ask follow-ups, and only then introduce solutions once I fully understand their challenges. The result? Why is it still a problem?

Objectives and Key Results 74

Objectives and Key Results Pitch Trust Follow-up 74

Heinz Marketing

JANUARY 13, 2022

We need to help key organizational groups adopt and navigate that change successfully. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. In its purest form, an account-based motion means: A focus on key/qualified accounts.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Gong.io

JUNE 11, 2021

A winning sales enablement strategy must include the following 5 components: . According to Gartner, the following attributes are found in world-class sales enablement functions: Aligned to revenue objectives. and so on) to the following: . Objections. A best-in-class onboarding program. Design-driven.

Objectives and Key Results 103

Objectives and Key Results Price GTM Territory 103

Sales Hacker

MAY 12, 2021

Hold up: What is a talk track? A sales talk track is an outline for sales reps to follow during meetings with prospective customers. While strict call scripts constrain an SDRs ability to guide meaningful conversations, too little structure results in reps winging it, resulting in missed opportunities. Alicia Avrach , Sr.

Objectives and Key Results 99

Objectives and Key Results A/B testing Sales GTM 99

Heinz Marketing

MARCH 13, 2025

The rest of this blog will be how to set it up. A good prioritization model does the following (in order of importance): It yields a single top priority. It has a clear tie-breaker It prioritizes alignment to business objectives above all. Then, ensure that sales is one of the key reviewers on drafts. 5 is right out!

Objectives and Key Results 52

Objectives and Key Results Campaign Start-ups Follow-up 52

Highspot

MAY 30, 2024

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Sales Hacker

JUNE 23, 2021

You can also kick off any conversation by signing up as a member of the community and starting a discussion or adding your answer to an existing discussion. How to combat objections. Why we love it: These articles have a finger on the pulse and cover timely and relevant topics with the best and most up-to-date advice.

Cold Call 102

Cold Call Negotiate Objectives and Key Results Sales 102

ConversionXL

FEBRUARY 18, 2016

“Whatever you’re writing about GTM, applies to tag management technology in general. Chris Mercer of SeriouslySimpleMarketing.com offered some additional insight into why you should be using Google Tag Manager… Chris Mercer , SeriouslySimpleMarketing.com: “I like to think of GTM like a video game controller.

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos and mobile apps. You’ll also need to decide your… Business objectives. Key performance indicators (KPIs).

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Sales Hacker

SEPTEMBER 11, 2020

Everything else we associate with startups follows from growth.”. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Now that you’re a startup expert let’s talk about how you can help them achieve their growth objectives.

Sell 100

Sell Minimum Viable Product Objectives and Key Results Cross-sell 100

Highspot

APRIL 20, 2021

Enablement leaders, have your go-to-market (GTM) initiatives been landing? If you haven’t already built sales plays into your enablement strategy, now is the time to leverage them to reinforce your key priorities and equip your reps with the guidance they need to succeed. Objection handling. Industry-Specific Plays.

GTM 52

GTM Objectives and Key Results Objection handling Sales 52

Heinz Marketing

MARCH 18, 2025

The rest of this blog will be how to set it up. A good prioritization model does the following (in order of importance): It yields a single top priority. It has a clear tie-breaker It prioritizes alignment to business objectives above all. Then, ensure that sales is one of the key reviewers on drafts. 5 is right out!

Pipeline 57

Pipeline Objectives and Key Results Campaign Start-ups 57

SalesLoft

JANUARY 16, 2024

In Qualified’s latest video series GTM AI , host Sarah McConnell sits down with leaders from the most cutting-edge SaaS companies to learn how their AI-fueled products can modernize your GTM motion. Follow-ups improve the customer experience by showing how much you actually care about their business.

Process 52

Process GTM Objectives and Key Results Objection handling 52

Sales Hacker

MAY 26, 2021

This can be categorized into four business objectives. If you love seeing results and helping sales teams get paid, focusing on performance and sales incentives is up your alley. Be the enforcer with sales reps about following rules and best practices. Developing your Sales Operations Skills. Performance.

Territory 68

Territory Objectives and Key Results Finance Cross-sell 68

Highspot

MAY 20, 2022

This will lead to uneven results: some reps may find their own way to sell the new product; others will struggle and fail to meet quota. While your sales playbook should be specific to your company, a good rule of thumb is to make sure the following sales plays are included: Persona: Tailored to specific buyer personas. on their own.

Territory 52

Territory X-functional Sales Cross-sell 52

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The news was picked up by TechCrunch , BetaKit , and many others.

GTM 77

GTM Sell Pipeline Networking 77

Sales Hacker

MAY 27, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sean Whiteley is a three-time founder and the current CEO of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Navigating payroll, benefits, and compliance shouldnt slow you down. Thats where TriNet comes in.

GTM 65

GTM X-functional Start-ups Go To Market 65

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM 111

GTM Sell Customers Cold Call 111

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Your sales career project has ups and downs. Women in sales often have a polarizing experience.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. These people make up what is called the "buying center." Now, let’s get started.

Go To Market 69

Go To Market Process GTM Launch 69

Outreach

JUNE 3, 2021

Here are the top 10 Unleash takeaways from every angle of our very own GTM team: Harmony Anderson , Senior Director of Demand Generation. The end result? This year, I’m most excited about how I can help watch for objection trends— and not just IF we get a response, but how they respond. Mark Kosoglow , VP of Sales. “At

GTM 59

GTM Objectives and Key Results Angle Legal 59

Sales Hacker

FEBRUARY 19, 2019

Think of this as a sneak-peek of what’s coming up at Unleash ‘19! Lauren is an email marketing wiz and always has a trick or two up her sleeve to share with her sales colleagues. We love her even more, because she also wrote up some timeless advice in her article, 6 Horrendous Ways to Begin Your Sales Call (And What to Do Instead).

Cold Call 13

Cold Call Inside sales Sales B2B 13

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. As a key GTMfund partner, they equip sales and marketing teams with top performers. Hello and welcome back everyone to the GTM podcast. And there are a lot of you.

GTM 77

GTM X-functional Objectives and Key Results Start-ups 77

SalesHandy

OCTOBER 28, 2022

However, consider the following scenarios: The quarter is nearly over and you need to achieve your KPIs. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. Outbound sales provide quicker tangible results within a stipulated timeframe.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59