ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via The result? Growth hacking isn’t about deploying sleazy tricks. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Outreach

JULY 8, 2021

Consider the following scenario: A new user is exploring your site with the intention of learning more about one of your key offerings. The representative is eager, answers promptly, and sends the customer a follow-up email with helpful resources. Customer Experience (CX) vs. User Experience (UX). Who drives UX?

User Experience 105

User Experience UX Customers Objectives and Key Results 105

ConversionXL

FEBRUARY 3, 2022

The result? Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales. They’re also more likely to return and promote your business. The result?

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

JUNE 3, 2019

To develop your customer retention strategy, follow this four-phase process: Research your customers to find out what they need most. As much as it sets you up for negative feedback, including an exit survey can provide you with extra insight as to how to improve your product, your service, or overall offer. The result?

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Department of Commerce, online sales were up 15.4% You aren’t objective about your own site. from 2013 to 2014.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

Salesforce

APRIL 29, 2022

Tech debt can show up as sloppy code or updates that cause your app to crash, especially as the result of rushing to ship a product. Over time, the results of quick fixes can accumulate in a tangled web that requires revising an existing product to make improvements, also known as refactoring. Think holistically about UX.

UX 98

UX User Experience Objectives and Key Results Technology 98

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. What does Leyla mean when she says, “Growing up in product, you have to lead through influence?”

Start-ups 54

Start-ups Objectives and Key Results UX Follow-up 54

Lead Fuze

JUNE 27, 2023

A good content marketing agency should not only be adept at creating high-quality content but also have the necessary skills and resources to promote it effectively across various channels. source) PPC Experts for Effective Strategy Implementation PPC (Pay-per-click) can bring immediate results by driving targeted traffic to your website.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

PandaDoc

NOVEMBER 2, 2022

At PandaDoc , we’re all about helping you level up your communications game. We know that cold emailing can yield positive results when done correctly, and in this article, we’ll talk about the what, whys, and hows of cold emailing from top to bottom. Personalization is key. What is the success rate of cold emails?

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Don’t panic just yet. Fresh-eyes review.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JUNE 6, 2017

According to research by Harvard Business School professor Gerald Zaltman, up to 95% of our purchase decisions are directed by subconscious mental processes. A lot has been written about how our decision making is prone to bias , and as a result, people often make poor judgements. What are the key implicit motivations?

UX 86

UX Technique Drivers/motivators Objectives and Key Results 86

ConversionXL

APRIL 25, 2016

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos and mobile apps. You’ll also need to decide your… Business objectives.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

SEPTEMBER 22, 2015

Customer surveys are a key piece in this puzzle. Here are all the ways you’re messing up your surveys (and how to fix that): 1. Here are all the ways you’re messing up your surveys (and how to fix that): 1. You’re Not Thinking About Your Business Objectives. What are your business objectives in doing a survey?

Customers 109

Customers Objectives and Key Results Follow-up Promote 109

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. High end or not, all ecommerce stores should at least follow some basic usability principles. Take 2 minutes to open up the websites of a few luxury brands and look at their product descriptions.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

JULY 10, 2019

“Getting great results” and “creating great reports” are very different skill sets. The result is that reporting becomes an afterthought rather than an opportunity—a “necessary evil” with imperfect solutions: Manual reporting is too time-consuming, but it’s been the only way to report on the right platforms with the right analysis.

Clients 133

Clients Objectives and Key Results Drivers/motivators UX 133

Sales Pop!

OCTOBER 21, 2022

But, when talking about targeted promotions and marketing campaigns, the odds are your potential customers will be forwarded to a dedicated landing page after clicking on an ad, Google result, CTA, or link. Such a UX-friendly solution elegantly combats the potential issue of distracting the visitor.

Conversion 40

Conversion UX Objectives and Key Results Follow-up 40

ConversionXL

NOVEMBER 23, 2015

Web & exit surveys are kind of pop-up boxes that appear to the visitor based on certain rules – like time spent on site, number of pages visited, activity (e.g. For instance, we can: Uncover UX issues. What are the key pages on your site with a high exit percentage? With this in mind, the team set up a test betweentwo CTAs.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

AUGUST 16, 2016

The biggest difference UX-wise? Okay, now that we’ve identified the different video marketing platforms, let’s organize them each by their main business objective (not necessarily their only objective): Conversions: Your Website. These poor results explain why it’s a bad idea to “blast” the same video everywhere.

CTR 78

CTR Objectives and Key Results UX Conversion 78

ConversionXL

AUGUST 21, 2014

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Groove came up with several data-driven attempts at lowering churn. Think of ways you can improve the UX and reward your loyal customers as well.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

ConversionXL

JULY 12, 2017

Investing in user experience instead of further ad spend, promotion, or distribution. We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. Driving it is the UX.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

Investing in user experience instead of further ad spend, promotion, or distribution. We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. Driving it is the UX.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Did you consider a competitor ?

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Define quality accurately, then quantity will follow. Sex up the headline. Create an angle.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90