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How UX Design Principles Drive Sales Cloud Innovation

Salesforce

Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. In fact, UX design’s mission-critical goal isn’t just “making things look good,” it’s making hard things easy. Product UX design principles can help you and your team, too.

UX 59
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How Netflix Creates Immersive Experiences with Exceptional Design and UX

ConversionXL

In this post, we’ll break down the elements of Netflix’s design and user experience (UX). The expectancy-value theory postulates that if the expectation of completing a task is high, and the subjective value is also high, people will be more motivated to follow through. Netflix UX lesson #1. Source: Netflix. Source: Netflix.

UX 138
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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. The following tips for organizing your ecommerce site and promoting your products will help you get more traffic and sales. Leverage shopping deals and seasonal promotions.

UX 90
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How to Conduct Mobile UX Research (and What to Do with It)

ConversionXL

These realities focus attention on developing websites and UX for the mobile user first. This post does three things: Identifies why companies struggle with mobile UX; Highlights mobile UX research methods; Details how to prioritize testing based on mobile UX research. Why companies struggle with mobile UX.

UX 114
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Ecommerce UX Mastery: Beginner to Pro in a Blog Post

ConversionXL

Investing in user experience instead of further ad spend, promotion, or distribution. We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. Driving it is the UX.

UX 100
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How to Improve Mobile UX with Digital Wallets

ConversionXL

Complex site navigations/menus don’t translate well on mobile (poor UX). There are many, many reasons customers aren’t following through and converting when it comes to retail purchases on mobile devices. Digital wallets are making it much easier and faster to shop by taking a mobile-first approach to checkout UX. Image Source.

UX 88
article thumbnail

Ecommerce UX Mastery: Beginner to Pro in a Blog Post

ConversionXL

Investing in user experience instead of further ad spend, promotion, or distribution. We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. Driving it is the UX.

UX 95