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Why we care about compliance in marketing

Martech

Marketers have entered an arms race of who can suck up and best use the most personal data. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Virginia’s Consumer Data Protection Act (CDPA) has already gone into effect this year, as of January 1.)

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Pipeliner Security: Why AWS?

Sales Pop!

There was Microsoft and, representing one of the large European data centers, I flew to their Dublin site and toured their enormous data center. I ended up in a public argument with Microsoft at a press conference on the subject, as they insisted that open source would never come to pass.

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Why marketers should care about consumer privacy

Martech

90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). But while people may not be closely following government-imposed privacy regulations — or how businesses comply with them — they’re paying attention to companies who get flagged for poor privacy practices. have their data deleted).

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How to Research like HubSpot’s Research Team

Hubspot

I don't know why, but finding data to back up my hypotheses always gives me a thrill. It enables you to use hard data to back up theories and predictions about customer behavior. If you find yourself striking out during the research process, we've got you covered. Make it easy to follow. Tips from HubSpot Researchers.

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How to Research like HubSpot’s Research Team

Hubspot

I don't know why, but finding data to back up my hypotheses always gives me a thrill. It enables you to use hard data to back up theories and predictions about customer behavior. If you find yourself striking out during the research process, we've got you covered. Make it easy to follow. Tips from HubSpot Researchers.

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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! Yellow Pages used to represent the final stage of the buying process when people were ready to make a purchase decision. ” That means you will need to step up.

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How to fix a huge traffic drop after rebranding

Search Engine Land

Now, they evaluate how it stacks up to other pages in their indexes. Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. Business email address Subscribe Processing. It’s normal.

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