Behavior-Based Attribution Using Google BigQuery ML
ConversionXL
JANUARY 2, 2020
Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. In a nutshell, the process looks like this: Collect data from ad platforms (e.g., We decided to collect all possible features of the following types: Recency features. Why create a custom attribution tool?
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