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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. In a nutshell, the process looks like this: Collect data from ad platforms (e.g., We decided to collect all possible features of the following types: Recency features. Why create a custom attribution tool?

SQL 91
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Opportunistic side bets by signing up some commission-only sales agents. State-of-the-art processes. Some functions (e.g.

B2B 80
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Follow this 90-day plan to get the right things in place and start delivering results. Implement a process to continuously optimize your experience at scale. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Have you bitten off more than you can chew?

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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

The result is a lot of direct traffic without any insight into what’s driving it up. Even if mobile traffic is a huge driver of new users and potential customers, it’s hard to justify pushing resources there when we don’t have the data to back it up. Meanwhile, other channels appear (wrongly) to be underperforming. Private browsing.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. Reduce complexity in the sign-up process.

Growth 113
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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? For some businesses, especially ones with a long decision process , this look-back window isn’t enough. Where do my users come from?

Gaming 85
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Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)

ConversionXL

No hiring process in the world is designed to hire the best and brightest. They say that their specific process has led to their success, and they would never change it. The truth is that, while you may have a “process” and current people, you’ve done little to maximize the effectiveness of the process.

Growth 70