ConversionXL

MAY 27, 2022

Demand gen managers aren’t in the game of capturing leads. Measure, analyze, and report on campaign performance and provide strategic direction based on analysis. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle.

Campaign 95

Campaign Lead generation Pipeline B2B 95

Pointclear

MAY 3, 2012

While cost-per-lead measurement has been the only game in town for longer than we care to remember, we are seeing radical and positive shifts in how marketing is evaluating qualified leads. Cell B4: SQL KPIs. Lead-to-Opportunity Conversions (MQLs-to-SQLs). Cost-Per-Opportunity (Cost-Per-SQL).

Lead generation 65

Lead generation B2B SQL Pipeline 65

Heinz Marketing

DECEMBER 11, 2017

That means driving pipeline, owning successes and misses, and continuing to up the game to beat competitors in this noisy world we now operate in. Join Matt and Dan as they discuss steps you can take to up your pipeline game and build the ultimate trifecta. That’s been my approach in B2B marketing since I joined the game.

Pipeline 44

Pipeline Sales Cross-sell B2B 44

SaaStr

JANUARY 21, 2020

I love a good game of ping pong. You moved into closing roles and you moved up to closing roles to getting support and getting strategic partnerships. I have a young man on my a sales operations team who wanted to do SQL data analysis. SDR, AE, a strategic reps, the peers elected one person to represent them.

Quota 102

Quota Sales Healthcare Territory 102

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. They work with customers to unsilo their operations and create one strategic revenue Ops team to support their go to market strategy.

X-functional 54

X-functional SQL Pipeline GTM 54

SaaStr

JULY 2, 2020

Harry Stebbings: When you think about who you admire in the customer and customer experience game, who would that be and why? Kurt Muehmel: But indeed, the first question is zero to one, and that’s just what do we need to accomplish? Where are we going to show value? Kurt Muehmel: Yeah.

Customers 114

Customers Contract Price Education 114

SaaStr

MARCH 1, 2019

Because obviously it’s going to be a strategic channel for your business forever. And the way that we think about it is there are people who like to solve problems and there are people who like to execute game plans. SQL versus the MQL. There’s stage one and stage two.

Contract 46

Contract Price Commission Conversion 46

Heinz Marketing

JUNE 4, 2018

That’s probably changed the game. They’ve hit the SQL number, and then you look over on the sales side and the mood is not quite excited, right? I think what is that require in organizations that maybe want to do that strategically but need to convert that into operational alignment? They’ve hit the MGL number.

Pipeline 53

Pipeline Sales Drivers/motivators X-functional 53

SaaStr

NOVEMBER 22, 2019

Of course, the side effect of that, the weakness is an over-reliance on details prevents you from seeing the bigger picture and so I’ve got to push myself out of that to think longer term and more strategically. You’re not in control over the outcome of the game. ” Whatever that might be.

Start-ups 65

Start-ups Customers Objectives and Key Results Growth 65

SaaStr

SEPTEMBER 27, 2019

I do have to ask, you said there about your process in terms of the conversion from SQL to MQL and how you thought about that. Everyone knows that and they hate having to pay to play that game, but they have to do that because there hasn’t been anyone like G2 to try and rinse out the scum of the analyst firms.

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

SaaStr

JANUARY 3, 2020

Because obviously it’s going to be a strategic channel for your business forever. And the way that we think about it is there are people who like to solve problems and there are people who like to execute game plans. SQL versus the MQL. There’s stage one and stage two.

Contract 10

Contract Price Commission Conversion 10