Heinz Marketing

SEPTEMBER 6, 2021

Join us as we discuss what Newsela does as a company, the difference and similarities between commercial and private-sector marketing, the difference between selling into K-12 and other parts of government sales, and how marketing and sales pivoted during COVID. How big of a shift was it to go from commercial to public sector?

Pipeline 94

Pipeline Sales Up-sell Government 94

SaaStr

DECEMBER 5, 2019

We’d been doing some investment, the product and technology leaders, but we talked about creating a proper investment fund to spur innovation around Workday ecosystem to get earlier stage companies, part of the Workday story for our customers. Slow because they’re big. But we have 19 portfolio companies. We love them all.

Strategize 52

Strategize Strategic partnership Start-ups Up-sell 52

Highspot

JULY 18, 2023

Marketing enablement is all about empowering your marketing team to be more productive in their roles by creating a system to equip, train, and coach them. It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

SaaStr

MAY 27, 2020

Maybe you want to launch a business. February 22nd, all of that changed and the markets plummeted. On March 27th, so about a month later, the US government passed the CARES Act, which probably you know, stands for the Coronavirus Aid Relief and Economic Security Act, which is now at three trillion dollars. FULL TRANSCRIPT BELOW.

Finance 81

Finance Government Price Contract 81

Sales Hacker

SEPTEMBER 2, 2020

Field sales are great for: Companies with large enterprise or government customers. The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you. Low-Touch Sales.

Inside sales 110

Inside sales Cold Call Contract Price 110

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. “An entrepreneurial leader and advisor from a technology background. What would you tell a woman just starting a career in sales? Hang Black.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

SEPTEMBER 13, 2020

It’s also been a powerful moment for technology to be a force for good. They’re facilitating virtual schooling, they’re helping governments organize. You get this almost eating effect, I think of it as Pac-Man in motion, where truly, cloud is taking over the core of technology and all of software.

Non-Profits 65

Non-Profits Strategize Trust Growth 65

SaaStr

MAY 15, 2020

The second aha that we had was our go to market where we wanted to start with all of the startups and small businesses and nonprofits and developers out there, who today were using nothing. So when we launched, our competitor was nothing. We were trying to get people to go from using nothing to something. We love that.

Trust 81

Trust Start-ups Customers Up-sell 81

Hubspot

FEBRUARY 15, 2017

million visits to the campaign site, as well as 27 million views of the launch video. It was the 2016 winner of the "Marketing Campaign of the Year SME" category. Effie,” in this context, is short for “effectiveness,” especially within marketing. Its use is essential to marketers trying to reach a broad audience.

Campaign 72

Campaign B2B B2C Promote 72

SaaStr

JULY 29, 2020

The second aha that we had was our go-to-market where we wanted to start with all of the startups and small businesses and nonprofits and developers out there who today were using nothing because they didn’t have the budget or technical resources to buy kind of these enterprise-grade services that existed for big companies.

Start-ups 72

Start-ups Growth Engineering Technology 72

SaaStr

OCTOBER 22, 2019

As this room knows well, small businesses are already adopting cloud technologies at a pretty rapid pace. So they project the small businesses will spend more than 600 billion dollars globally on technology, that’s obviously a huge business, and many of us here serve businesses, not just in the US but also abroad.

Government 40

Government Technology Technology User Experience 40