Marketers are only using one third of their stack’s capability
Martech
AUGUST 28, 2023
Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. All this goes straight to the issue of governance.
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