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Marketers are only using one third of their stack’s capability

Martech

Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. All this goes straight to the issue of governance.

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The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

What is the secret to aligning go-to-market teams and finance teams? As SaaS businesses expand, we are seeing more technology, business acquisitions, and inorganic growth. The people, processes, and technology within a business must all be on the same page. A business may own the process, but technology owns the systems.

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5 Tips to Go Beyond What Good Looks Like With Enablement

Highspot

Unleash Productivity With AI-powered Enablement As organizations work to achieve more with less, AI innovation will help turn strategic initiatives into revenue performance by unlocking enablement efficiency. Enablement needs to know if and how reps are driving strategic initiatives.

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What is Revenue Enablement?

Highspot

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. How well do your sales, marketing, and customer support teams collaborate? What is Revenue Enablement?

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Sales Tech Game Changers: How to Align the Sales Organization to Strategic Corporate Initiatives

SBI

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Diagram #1).

Gaming 55
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3 Priorities of Focus For Sales Transformation

SBI

The second transformation is Data Governance. Today most CRM instances are in the wild west age of data governance. Finally, thinking about integrating operations with your go-to-market plan. Today, operations teams responsible for daily sales execution chores are disconnected from the overall sales go-to-market team.

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Mark Roberge: How to Approach Product-Market Fit

Gong.io

According to Forbes and CB Insights , nine out of 10 startups fail, and the number one reason is no product-market fit. Companies in the information technology industry are at highest risk with a 63% failure rate. . Part of that is the product—the features and functionality you need to achieve product-market fit.

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