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Use Enablement Data to Boost Content Adoption by 40%

Highspot

Keep Your Content Clean and Compelling Without insight into what content reps use regularly or how assets perform with buyers, sales enablement and marketing teams can’t maintain a healthy arsenal of on-brand, impactful materials. Governing your content using data also ensures reps can easily find up-to-date, accurate resources.

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Marketers are only using one third of their stack’s capability

Martech

“Not only is [utilization] low, but it’s declining year over year while people are buying more,” said Domenic Colosante, CEO of 2X, a B2B marketing-as-a-service agency. “It’s The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. All this goes straight to the issue of governance.

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The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

What is the secret to aligning go-to-market teams and finance teams? While enabling your go-to-market teams, you must be mindful of the future state of scaling. Strategize so you avoid over-customizing a monster system that you won’t be able to scale in the future. Governance and compliance are core to alignment.

Finance 76
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5 Tips to Go Beyond What Good Looks Like With Enablement

Highspot

Unleash Productivity With AI-powered Enablement As organizations work to achieve more with less, AI innovation will help turn strategic initiatives into revenue performance by unlocking enablement efficiency. Enablement needs to know if and how reps are driving strategic initiatives.

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Sales Tech Game Changers: How to Align the Sales Organization to Strategic Corporate Initiatives

SBI

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Diagram #1). A well-defined charter helps 73.6%

Gaming 55
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Blueprint for Success: Structure Your Enablement Solution for Optimal Sales Efficiency

Highspot

Document details on your competition, target personas, and markets/verticals What do I need to win? Communicate your strategic initiatives. Infuse the answers to these questions across your solution, surfacing go-to-market content alongside prescriptive guidance so your revenue teams know exactly what they need to do to win.

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The Secrets to Scaling and Growth in Uncertain Times with monday.com Co-Founder and Co-CEO Eran Zinman

SaaStr

You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. Was this strategic? Now, they have a huge sales team because Enterprise wants a person to talk them through security issues, governance, and overall support.

Growth 65