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PODCAST 95: How to Nail Your 1-on-1s w/ Matt Cameron

Sales Hacker

SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. What are the key elements of your training and certification programs, and how do you go about doing it? Advice on How to Train [3:48].

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What Is Enterprise OEM Software Licensing?

Lead Fuze

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. One example is federal government markets which take years to develop. Using an OEM go-to-market strategy.

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How the Flywheel Killed HubSpot's Funnel

Hubspot

At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth. We’ve invested more in customer marketing, more in customer advocacy, and more in creating delightful onboarding for new customers. Part 1: Mapping your go-to-market strategy.

Growth 78
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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

Also government, it is right now in this time, hard to know who to trust. Do you trust your County representative, do you trust the mayor, do you trust the governor, do you trust the president? And so, it’s very hard to trust government. And so, I think that really also changes how we assess vendors can go to market.

Trust 72
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Lessons from Salesforce to Celonis: Tips to Scale Globally with Celonis COO Arsenio Otero (Video)

SaaStr

This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. What is the product strategy? Platform or app?

GTM 91
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5 ways marketing and IT can work better together

Martech

A look at IT and marketing data’s relationship. That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T Now couple this technology growth with the ever-changing face of marketing where technology is having a profound impact. Technology is developing exponentially. in 2021.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Account-Based Marketing. Account Development Representative. An account development representative (ADR) is a sales specialist focusing on attracting, qualifying and securing new leads for further engagement, conversion and nurturing by account executives. Business Development Representative. AB Testing. Accounts Payable.

B2B 99