Martech

OCTOBER 14, 2022

Once upon a time, CMOs were just experienced marketing professionals who oversaw the marketing department and liaised with other executives. There was a lot of trial and error and measuring results was more than a little challenging. All that has changed with the advent of digital tools and modern marketing methods.

Non-Profits 112

Non-Profits E-commerce Strategize Consult 112

Highspot

NOVEMBER 1, 2022

Successful sales teams result from a company-wide commitment to ensuring reps have everything they need to do their jobs effectively. In short, sales can only succeed when your company is executing key initiatives as one unified organization. 15 Ways to Increase Sales Performance. First and foremost is hiring.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

MARCH 30, 2021

Successful sales teams result from a company-wide commitment to ensuring reps have everything they need to do their jobs effectively. In short, sales can only succeed when your company is executing key initiatives as one, unified organization. 15 Ways to Increase Sales Performance. First and foremost is hiring.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

Sales Hacker

JUNE 23, 2021

How to combat objections. Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. We love that Gong is the place to go for analytical advice and guidance. Topics include: AI for sales.

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

SaaStr

APRIL 30, 2024

How to build operational excellence into your organization at different stages of the growth curve. last year while operating at an LTV CAC of four and a half to one, and the growth rate was better in Q4 of ’23 than in Q1. So Kyle paused the Growth plan that was already in place until they got churn in a better place.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

Gong.io

JANUARY 5, 2019

The sales methodology that works in one stage of your company’s growth may actually harm it at a different stage. Instead, they introduced strategic, high-value questions purposefully designed to gain key information and guide the conversation. Market Intelligence: What’s happening in this market?

Pitch 131

Pitch Sales Up-sell Contract 131

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 90

B2B GTM Objectives and Key Results X-functional 90

Sales Hacker

AUGUST 4, 2020

Matt launched his business from his proverbial garage while his wife was pregnant with their first child. Key lessons for getting your entrepreneurial venture off the ground [5:26]. When should a company associate with a marketing agency [12:19]. Key lessons to get your entrepreneurial venture off the ground [5:26].

Objectives and Key Results 105

Objectives and Key Results Finance Start-ups Prospecting 105

SaaStr

APRIL 4, 2019

They wanted real-time results. But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. Things like customer-managed encryption keys. So I’ll give you a flip perspective from a sales and marketing standpoint.

Engineering 68

Engineering Strategize Technology Technology 68

The Lost Book of Sales

JULY 12, 2021

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. Being sales vs. market driven when crossing the chasm. Launching the invasion. Choosing the beachhead segment. Tips on whole product management.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

SEPTEMBER 29, 2020

If you missed episode 128, check it out here: How to Unshackle Your Career Growth With a Mentor with Tom Martin. Keys to success when scaling a company [10:56]. More sales meetings, start creating better sequences faster, go to go.regie.io Keys to success when scaling a company [10:56]. We’re on iTunes. And on Stitcher.

Contract 107

Contract X-functional Objectives and Key Results Legal 107

Heinz Marketing

JUNE 3, 2019

When we think about specially, about sales and marketing and even customer success in a lifetime journey perspective… when you’ve got sales and marketing working together, it’s fine to say we have the same objectives but then you have to figure out what does that look like on Tuesday?

Pipeline 57

Pipeline Sales Objectives and Key Results B2B 57

Heinz Marketing

JUNE 17, 2019

We are just inches away from the goal line of hitting 100,000 listeners, and very excited to see our continued growth. And then once we went to market, it was like the flood gates opened. So our go to market strategy was impeccable. Some marketing automation satisfaction research that we’ll be launching.

Pipeline 56

Pipeline Sales B2B Objectives and Key Results 56

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. What are the commonalities of where many founders go wrong in the scaling process?

Start-ups 54

Start-ups Objectives and Key Results UX Follow-up 54

Highspot

JULY 18, 2023

It’s not just a trend, but a catalyst for business growth through tough times and beyond. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? What is Marketing Enablement? Why is Marketing Enablement Important?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Anita Nielsen is a best-selling author and sales performance coach. Don’t let the imposter syndrome win.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

MARCH 10, 2020

Prior to Tackle, Nicole was the CMO at UserIQ, where she built the marketing department from scratch. She has 15 years of experience in building brands, implementing inbound marketing programs, and championing team and revenue growth. This is our go-to-market strategy and about 99% of our deals are close to the marketplace.

Cross-sell 73

Cross-sell Objectives and Key Results Pitch Start-ups 73

Hubspot

NOVEMBER 1, 2011

But when it comes to sharing our plans internally across the marketing department or aligning a master plan with sales, the act of communicating clearly and succinctly could stand a fair amount of improvement. What’s going on here? Development of the go-to-market plan is a team sport. Share only a few key slides.

Objectives and Key Results 61

Objectives and Key Results Campaign Sports Engineering 61

SaaStr

NOVEMBER 22, 2019

As for Travis, prior to joining Redpoint, Travis was head of Customer Growth at Front, after spending 5 years building the global Sales organization at Optimizely, the world’s most popular experimentation platform. During his time at Optimizely, the company grew from from $7 to >$90M in ARR and from 40 to 400 people.

Start-ups 65

Start-ups Customers Objectives and Key Results Growth 65

Heinz Marketing

FEBRUARY 5, 2018

Extensive experience across B2B and B2C marketing and sales development has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. The PR’s been great.

Pipeline 50

Pipeline B2B Sales Pitch 50

SalesHandy

OCTOBER 28, 2022

If you are looking for steady growth, your sales and marketing teams need to incorporate outbound lead generation tactics as a lever for growth. All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Sales Hacker

SEPTEMBER 22, 2020

Key elements of a growth plan [18:34]. And because the campaigns are structured on email best practices, your campaign warmup period will shrink the result. He has an extensive background overseeing large and small global teams in sales and operations, along with a proven track record of generating revenue growth.

Growth 69

Growth Objectives and Key Results Manufacturing Start-ups 69

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90