Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Sales Hacker

JUNE 14, 2021

They take their eyes off the end goal, which should be revenue growth. They start worrying about how many touchpoints are sales and marketing hitting. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth. But then things change.

GTM 82

GTM E-commerce B2B Profit margin 82

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Objectives and Key Results 98

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 98

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 89

B2B GTM Objectives and Key Results X-functional 89

Martech

JANUARY 22, 2024

For digital marketing agencies, driving campaigns is only half the battle. To fully deliver results and revenue for clients, close collaboration with internal RevOps teams is essential. Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives.

Clients 103

Clients Closing Objectives and Key Results SQL 103

Sales Hacker

DECEMBER 21, 2023

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams. The result?

Engineering 101

Engineering Objectives and Key Results Drivers/motivators Teamwork 101

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth CRM 118

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. Marketing alignment is an essential element for success.

Engineering 88

Engineering Objectives and Key Results GTM Growth 88

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

SaaStr

FEBRUARY 8, 2022

You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. . The key to closing bigger deals is to pitch bigger amounts. An excellent way to achieve this is by sharing data and insights with your clients—numbers that consolidate your efforts and show them they’re getting real results.

Objectives and Key Results 90

Objectives and Key Results Pitch GTM Cold Call 90

Hubspot

NOVEMBER 28, 2023

After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds. Let’s have a look at five key areas where these two departments should collaborate.

Objectives and Key Results 74

Objectives and Key Results SQL Sales Campaign 74

SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. Some questions you can ask yourself when determining the right time to make a rev ops hire are: What is the right level of growth for my company?

GTM 76

GTM Education Objectives and Key Results Territory 76

Heinz Marketing

OCTOBER 27, 2023

For a myriad of marketing goals such as starting ABM, wanting to make better content, and growing revenue, the foundational input that we reference back to every time is positioning. Failure to position yourself correctly has costly results because you end up investing in a black hole rather than in your best fit.

Process 70

Process Objectives and Key Results Growth Product 70

Hubspot

JULY 20, 2020

In today’s dynamic market, many companies are faced with providing creative solutions to their customer’s problems in order to stay in business, making workplace innovation extremely important. Identify new growth strategies. For many companies looking for growth, new business is essential. Training Plans to Close Skill Gaps.

Consult 77

Consult Objectives and Key Results Clients Launch 77

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. They don’t usually fit within the consideration set where only category kings go.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Sales Hacker

SEPTEMBER 16, 2021

To help demystify this sales POC term and provide context for all go-to-market professionals, let’s expand on each of these terms and identify five things the pre-sales professional can do to drive more revenue within the middle of the funnel. Duration: 45 to 90 Days. Seller’s Cost: High. Deal Size: High to Very High.

Objectives and Key Results 76

Objectives and Key Results Technical Sales Engineering Sales 76

Highspot

JUNE 11, 2020

Distributed workforces, fluctuating market dynamics, and office politics can make working in lockstep difficult. Regardless of the root cause, overcoming sales and marketing misalignment is necessary to securing long-term success. What does marketing do for sales? What does sales do for marketing? Stagnant growth.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Martech

OCTOBER 14, 2022

Once upon a time, CMOs were just experienced marketing professionals who oversaw the marketing department and liaised with other executives. There was a lot of trial and error and measuring results was more than a little challenging. All that has changed with the advent of digital tools and modern marketing methods.

Non-Profits 112

Non-Profits E-commerce Strategize Consult 112

Sales Hacker

JULY 13, 2021

Effectively communicating your professional successes can feel self-indulgent at times but can help your superiors recognize your personal growth & build standards for the rest of the company. Revenue Collective is the key to getting more out of your career. powered by Sounder. So it’s a really good conversation.

Objectives and Key Results 94

Objectives and Key Results Electricity Start-ups Service 94

Heinz Marketing

JUNE 19, 2023

This week’s show is entitled, “ The Convergence of Traditional Demand Gen and ABM “ My guest is Jodi Cerretani , VP of Marketing at RollWorks Tune in to hear more about: How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L? I think we as.

Pipeline 103

Pipeline B2B Objectives and Key Results Sales 103

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Outreach

APRIL 2, 2021

For many go-to-market teams, the challenges are the same. The data from that report was based on Gartner’s sales engagement survey, which was completed by 100 sales and marketing leaders at high-performing organizations. That lifts productivity, accelerates your sales cycles, and positions your organization for sustained growth.

Objectives and Key Results 52

Objectives and Key Results Negotiate Sales Meeting 52

Highspot

NOVEMBER 1, 2022

Successful sales teams result from a company-wide commitment to ensuring reps have everything they need to do their jobs effectively. In short, sales can only succeed when your company is executing key initiatives as one unified organization. 15 Ways to Increase Sales Performance. First and foremost is hiring.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Sales Hacker

SEPTEMBER 11, 2020

While there are various metrics and KPIs they will be tracking, there’s one underlying theme — growth. “ The only essential thing is growth. Everything else we associate with startups follows from growth.”. Each round of funding is typically designed for a specific growth cycle. Funding rounds.

Sell 79

Sell Minimum Viable Product Objectives and Key Results Cross-sell 79

Highspot

MARCH 30, 2021

Successful sales teams result from a company-wide commitment to ensuring reps have everything they need to do their jobs effectively. In short, sales can only succeed when your company is executing key initiatives as one, unified organization. 15 Ways to Increase Sales Performance. First and foremost is hiring.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 99

Growth Objectives and Key Results A/B testing Campaign 99

Sales Hacker

JUNE 23, 2021

How to combat objections. They also use data to create state of sales reports about key trends, giving readers a competitive advantage in the challenging world of sales. Why we love it: Gong Labs analyzes sales conversations and deals using AI, which means their research team can show you exactly how to see results.

Cold Call 82

Cold Call Negotiate Objectives and Key Results GTM 82

Sales Hacker

MAY 27, 2019

What are Scott’s key principles to success? How to assess your go to market strategy. Scott is the Chief Revenue Officer at Nextiva where he is responsible for global growth strategy. Sam Jacobs : What are your key tenets or principles when you’re assessing a situation? What You’ll Learn. We’re on iTunes.

Product 61

Product Objectives and Key Results Up-sell Contract 61

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Sales Hacker

OCTOBER 16, 2020

As a result, most qualified prospects in the Enterprise space are also being prospected by every other SDR or AE around. As a result, a salesperson will naturally jump in and tell the prospect why they are calling. Instead, ask simple questions like, “How’s your day going? The key is to engage smarter. Growth strategy.

Prospecting 108

Prospecting Cold Call Referrals Objectives and Key Results 108

SaaStr

MAY 30, 2019

Tom Bogan, CEO of Adaptive Insights, a Workday company, will review the key principles to building a successful SaaS company. From team to vision to metrics to funding and more, these principles provide the framework for high-growth, high performing SaaS companies. Objectives, key results. So, a fair number.

Finance 57

Finance Growth Objectives and Key Results Start-ups 57

Sales Hacker

AUGUST 4, 2020

Key lessons for getting your entrepreneurial venture off the ground [5:26]. When should a company associate with a marketing agency [12:19]. Key lessons to get your entrepreneurial venture off the ground [5:26]. And what are the key lessons that you learned getting this thing off the ground? We’re on iTunes.

Objectives and Key Results 107

Objectives and Key Results Finance Start-ups Prospecting 107

Gong.io

JANUARY 5, 2019

The sales methodology that works in one stage of your company’s growth may actually harm it at a different stage. Instead, they introduced strategic, high-value questions purposefully designed to gain key information and guide the conversation. Market Intelligence: What’s happening in this market?

Pitch 131

Pitch Sales Up-sell Contract 131

SaaStr

JANUARY 17, 2020

Before Moveworks Yousuf was CIO of Pure Storage during their period of hyper growth, both as a private and as a public company. Yousuf Khan: And so as a result, I think the intersection has been that the CIO has been much more involved in decision making around SaaS purchases. Again as CIO, where he owned the entire global IT budget.

Pitch 53

Pitch Contract Objectives and Key Results Negotiate 53

Sales Hacker

SEPTEMBER 29, 2020

If you missed episode 128, check it out here: How to Unshackle Your Career Growth With a Mentor with Tom Martin. Keys to success when scaling a company [10:56]. More sales meetings, start creating better sequences faster, go to go.regie.io Keys to success when scaling a company [10:56]. We’re on iTunes. And on Stitcher.

Contract 108

Contract X-functional Objectives and Key Results Legal 108

SaaStr

JUNE 10, 2021

And saying, as a service is also in a way weird because it’s not about delivering a service, it’s all about delivering value and results to your customer. And in return the customer will give us a revenue stream that is recurring, ideally growing, and where business results are accomplished.

Customers 56

Customers Price Contract Objectives and Key Results 56